The Ghana Experience

Accra + Cape Coast

There aren’t very many places in the world where beaches meet the city, the nightlife DJ plays from his iPhone, and you can pay homage to your ancestors at Castles on the coast where it all began. 

Join us on our 8-day exploration in Ghana exploring Accra, Cape Coast, and Volta.  We will experience the country’s culture on a deeper level than the limited narrative you’ve been told. You can’t call yourself woke until you have experienced our ancestral home for yourself.

  • 2024 Trip Dates: September 27 - October 4, 2024 | October 6 - 13, 2024​ | October 18-25, 2024
  • 2025 Trip Dates: September 26 - October 3, 2025 | October 5-12, 2025
  • 2026 Trip Dates: September 25 - October 2, 2026 | October 4 - 11, 2026
  • Trip Length: 8 Days, 7 Nights
  • Activity Level: High
  • Luxury Level: 5 Stars
  • Arrive Into: ACC
  • Depart From: ACC

Do you hear that? That’s the sound of your tastebuds singing after you savor the local food, sip bubbly while looking over the city skyline, and swoon over the bustling markets with tailors that can make anything you desire to fit you perfectly.  

And you didn’t come snatched for anything! The pics you will snap of your melanin poppin’ in the streets at the colorful markets, rooftop pool, and open-air nightlife will be enough to shut down the gram, no cap.  

Whether you are soaking it in feeling the vibes of Accra, trying something new to eat on the street, or reflecting on your roots – the calmness of the city will make you feel blessed to experience the beauty of the Motherland. 

Priceless moments with new friends, historical exploration, and pampered relaxation await you on your Up in the Air Life journey through Ghana.

Love the trip but not the dates?

Go now or later with private trip planning, here's your trip at a glance..

Ghana castles

WHERE YOU'LL GO

From soaking up the vibes of Accra on arrival at one of the best rooftops with our personal Chef, this trip offers a wide range of cultural immersion opportunities as you visit the Cape Coast castles to learn about our ancestors who were traded centuries ago. You will be able to check must-see sites like the W.E.B DuBois estate, the colorful markets where you can pick tailor-made fabrics, Cape Coast castles, and Ghana’s riviera while cruising down the Volta.

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WHAT YOU'LL DO

This trip is your chance to get back to your roots as you dive deep into a cultural connection unlike any other. From an intimate naming ceremony in the castles on Cape Coast that ends with a drumming ceremony at the beach, and enjoying the nightlife and foodie scene, you will experience the most delicious delicacies and culture in West Africa.

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WHERE YOU'LL STAY

Our accommodations are modest at one of the nicest hotels in Accra. Start your day with an over-the-top breakfast buffet, and after a long day connecting to your roots, finding the best deals in the market, or soaking in the sites, end the day on the amazing rooftop area with the best culinary experience in Ghana. Only the best for Lifers!

Explore the day-by-day itinerary.

THIS TRIP IS FOR YOU, IF:

  • You want to connect to your roots
  • You enjoy history and cultural experiences
  • You're a sucker for great food and wine

THIS TRIP IS NOT FOR YOU, IF:

  • You are over learning about the Slave Trade
  • You'd rather stay put than explore
  • High thread counts aren't your thing.

Your Luxury Accommodations

Kempinski hotel gold coast city.

Discover luxury in the heart of Accra at the Kempinski Hotel Gold Coast City . 🏨 Enjoy elegantly appointed rooms, world-class dining, and top-notch service. Relax by the stunning outdoor pool or indulge in the hotel’s serene spa. With its prime location, explore Accra’s vibrant city life and cultural landmarks with ease. This hotel offers the perfect blend of comfort and sophistication for an unforgettable stay in Ghana.

Arrive in the country’s capital, Accra (ACC). Ghana, a nation on West Africa’s Gulf of Guinea, is known for its diverse wildlife, old forts, and secluded beaches, such as Busua. 

Coastal towns Elmina and Cape Coast contain posubans (native shrines), colonial buildings, and castles-turned-museums that serve as a testimony of the slave trade. North of Cape Coast, the vast Kakum National Park has a treetop canopy walkway over the rainforest. 

After getting settled, opt in for an optional Tailor Experience to get your outfits for the rest of the week. Let’s break the ‘Gram with those Insta-worthy moments!|

At night, we’ll head to one of Accra’s most prestigious addresses for a Chef curated dinner in one of the highest buildings in the city.

Enjoy a fabulous breakfast before joining an emotional naming ceremony. In the naming ceremony, you will be given your Ghanaian name in a traditional recognition ceremony. 

At noon we’ll have a traditional lunch before visiting the historical museum & guest house at the former estate of writer & civil rights leader, W.E.B. DuBois. 

The Centre is located on immaculate grounds of serene beauty, tucked away from the hustle and bustle of the metropolis Accra, which surrounds it near the city’s Center. The Center is a complex of four significant buildings, including the home where Dr. DuBois spent his last years, an Administrative building, the Marcus Garvey Guest House, and the tomb of Dr. DuBois and his dear wife, Shirley Graham DuBois.

Enjoy your free evening in the gorgeous city at your own pace.

As the golden rays of the sun grace the coast, you find yourself at a luxurious beach club in the heart of Accra, Ghana. It’s a retreat where the day’s rhythm is dictated by the gentle ebb and flow of the tide.

Your morning begins with a serene swim in the expansive infinity pool that kisses the Atlantic’s edge, blurring the line between man-made and natural splendor. Comfort finds form in the plush daybeds scattered along the water, perfect for basking in the sun or enjoying a novel as you sip on cocktails that blend local spices with premium spirits.

As the day transitions into evening, the air fills with the tantalizing scent of grilled catch-of-the-day and rich, spicy stews, a testament to the region’s bountiful produce and rich culinary heritage. Here, every experience is an invitation to savor the slow, joyful passing of time under the warm embrace of the Ghanaian sunshine.

Today, we journey to Cape Coast to visit Elmina and the Cape Coast castles.

These fortresses were the last memory many enslaved people had of their homeland before being shipped across the Atlantic. 

Over a thousand years ago dozens of castles and forts were built along the coastline of Ghana. Here we will visit the “Door of No Return”, referring to the door the enslaved people exited from their homeland, never to be seen again. 

Our evening continues with a lively beachside BBQ over a bonfire with music.

Today we’ll enjoy a late lunch with an array of vibrant dishes that echo the city’s spirit. As the heat of the day wanes, step into the bustling energy of Makola Market. This is where Accra’s heart beats, amidst the calls of vendors, the vivid hues of textiles, and the earthy scent of spices and cocoa. Navigate through stalls brimming with local produce and handmade crafts, a real-time canvas of Ghanaian commerce and culture.

The journey continues at the Arts Centre, a haven for art aficionados and curious travelers alike. Here, the craftsmanship of Ghana is on full display: intricately woven kente cloth, hand-carved masks, and a plethora of artifacts that tell stories of a rich cultural heritage. Engage with local artists, each stall and piece offering a chance to take a piece of Ghanaian soul back home.

Shopping in Accra is not merely a transaction; it’s an exchange of smiles, stories, and a shared appreciation for the artistry that is the lifeblood of the city.

Indulge in an optional tour that leads you away from the hustle of Accra to the tranquil embrace of nature at Boti Waterfalls and the city’s botanical garden.

As you step into the cool haven of the forest, let the symphony of Boti’s cascading waters enchant your senses, inviting you to unwind in its misty splendor.

Afterward, wander through the botanical garden, a lush repository of Ghana’s botanical wonders, where shaded paths unfurl into a tapestry of greenery, vibrant blooms, and the quiet company of fluttering butterflies.

This side excursion offers a peaceful interlude to your Ghanaian adventure, presenting the perfect opportunity to connect with the country’s rich natural tapestry at your own pace.

Spend the morning delving into the decadent world of chocolate with a hands-on chocolate-making class. You’ll explore the journey from bean to bar, using Ghana’s renowned cocoa to create your own sweet confections. As the rich aromas of chocolate fill the air, you’ll learn about the importance of cocoa to Ghana’s economy and culture.

Following this indulgent experience, you’ll transition from sweet to savory with a cooking class curated by a culinary expert, who once crafted dishes for the nation’s president. In this intimate setting, you’ll sip on fine wine, the clink of glasses harmonizing with laughter and the sizzle of spices.

Under the chef’s guidance, you’ll learn the secrets of making the perfect jollof rice, a staple that’s as much a feast for the eyes as it is for the palate. With each stir of the pot, you’ll become more attuned to the rhythms of Ghanaian cooking, concluding your day with a meal that’s a tapestry of the flavors that make Accra’s cuisine unforgettable.

Rise and shine for your last morning in Accra, enjoying a quiet morning by the pool to reflect on a fantastic week. 

If you got some spare time and you are not done with your retail therapy, we’ll 

Your Up in the Air Life private driver will then whisk you away to the airport (ACC) for your flight back home, where you are certain to return a different person.

Lana Fountain

No matter where you travel, our standards are the same.

You can always expect to:, connect with amazing people..

We provide the opportunity to make friendships with people who share your worldview and won't ask why you wear a bonnet to sleep.

Experience attentive and authentic hospitality.

Not only is the staff of Up in the Air Life dedicated to making sure your trip is flawlessly executed, but we are also intentional about choosing locales and vendors who celebrate Black travelers.

Be pampered with only the best.

There is no need to take a break from your baller lifestyle when you travel with us. Our lodging, excursions, and dining are pure luxury.

Feel safe and secure.

Our experienced American guides and well-maintained local relationships mean that you will have peace of mind when you travel with us.

Say "goodbye" to FOMO.

Our trips are anything but basic. While we make sure you see well-known main attractions, we also develop itineraries that will give you unique stories to share with your friends back home.

HERE'S WHAT YOU SHOULD KNOW ABOUT

What is included:

Our trips get you close to that Beyoncé-on-a-boat lifestyle. Let us handle your travel style glow-up.

  • Up In The Air Life On-site Tour Leader
  • A Bon Voyage Group Video Call to review your trip live with the Up in the Air Life Team
  • Concierge Support before your trip to assist you in Upgrading Your Room and Booking Optional Tours
  • Concierge Support before your trip to book your spa appointments
  • Concierge Support before your trip to book your restaurant reservations
  • Up in the Air Life Private Concierge Chat during your trip for dining/spa reservations and more
  • Local Tour guides in Ghana
  • 6 Nights at a 5-star hotel in Accra
  • Daily breakfast buffet at the hotel
  • Welcome Multi-Course Dinner paired with wine
  • Ghanian Naming Ceremony
  • City Tour of Kwame Nkrumah and W.E.B. Dubois Estate
  • Multi-Course Lunch paired with wine at an Upscale Local Restaurant
  • Makola Market Fabric Shopping and Lunch Tour
  • Accra Nightlife Experience with bottle service
  • Cape Coast Castles and Slave River Tour
  • Local Lunch in Cape Coast paired with wine
  • Art Gallery and Chocolate Making Class
  • Jollof Rice Making Cooking Class
  • VIP Meet + Greet Private Airport Transfer
  • Personalized Swag Bag

What is not included:

We take care of all the details on your itinerary once you land. If you want to further personalize your experience, go off!

  • Round-trip airfare to and from the destination
  • Travel Medical Insurance Insurance (Please note this is required to attend the trip.)
  • Room Upgrades are available for purchase after booking
  • Optional tours are available for purchase after booking
  • Tips for Tour Leader, Guides and Drivers
  • Passport or Visa Processing Fees
  • Your passport must be valid for at least 6 months from the time of travel with at least 2 free visa pages.
  • Expenses for vaccines that may be required

Can you envision yourself on this trip?

Download "The Ghana Experience" trip brochure and keep it handy as you continue to explore, or take the plunge and book now .

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For Black Americans, a Heritage Trip to West Africa Can Be Life-changing

African Americans have lately gravitated toward ancestral homelands like Benin, Ghana, and Togo. Special planning helps these heritage travelers have a positive experience.

West African must-sees like Ghana's Elmina Castle and Senegal's Maison des Esclaves, relics of the transatlantic slave trade, are some of the most important historical sites on the continent. They have an even deeper meaning for travelers like Rondel Holder. A Black New Yorker with family from Grenada and Jamaica, he's one of a growing number of people of the African diaspora returning to West Africa to explore his roots.

"I still get chills thinking about the dungeons and cellars of Elmina Castle," Holder says, recalling his visit in 2019. "For a lot of Black people, there's a longing to connect and a longing to learn about where we're from."

A number of developments are driving a surge of interest in heritage trips to West Africa. Advancements in DNA testing — led by Africa-focused companies such as AfroRoots DNA and African Ancestry — are making it easier for Black Americans to research their genetic backgrounds. Airlines, including Delta, have expanded service to West Africa. Tourism campaigns such as Ghana's 2019 Year of Return, timed to coincide with the 400 years since the first enslaved Africans arrived in Jamestown, Virginia, also attracted the diaspora. And a growing number of tour operators are stepping in to handle the logistics of these trips.

"We've never really had the chance to grow from the past," says Atlanta-based Eric Martin, cofounder of Black & Abroad , which operates group tours to Ghana and Senegal. "By making a pilgrimage to these West African countries, seeing the sights, hearing the personal accounts of our African ancestors directly from their surviving descendants, we have a cathartic connection."

Black travelers say the experience can be life-changing.

"I feel more in touch with myself and my culture than ever before," says Brian Oliver, a Baltimore-based nonprofit director who visited the five African countries that matched his DNA: Benin, Côte d'Ivoire, Ghana, Nigeria, and Togo. Nicole Brewer, a teacher and blogger living in Oman whose DNA results showed a link to Ghana, added the country to her short list of places for retirement, after visiting during the Year of Return. Others, like Kristin Tellis Quaye of St. Petersburg, Florida, have turned heritage travel into a new career. A practicing lawyer, she also now runs Certified Africa , a firm that organizes trips to West Africa.

While these soul-stirring journeys are a powerful means for Black Americans to trace their lineage, they also require careful planning.

"The reality is, Africa has its own complexities and perspectives that don't always match the idealized view of the continent those in the diaspora have," says Kwesi Ewoodzie, a Ghanaian-American sociologist and founding director of Culture Beyond Borders , an Atlanta tour operator. The right guide can help navigate language barriers and facilitate meaningful cultural interactions. Facebook groups such as Black Travel Movement and Travel Africa Movement are excellent resources, filled with advice from locals. And media outlets like Essence and Travel Noire offer sound advice, often with Black Americans specifically in mind.

Another challenge: DNA testing can trace only Black Americans' racial backgrounds and geographic origins, not the names or lineages of their families. Despite all of this, Holder says, his visit to Ghana was "deeply spiritual."

"You're standing where tens of thousands of Black people were enslaved, learning about everything they went through before they were shoved onto boats to cross the Atlantic," he recalls. "So, to be back in Africa willingly and happily, in the place where all of that happened, it's like my ancestors' wildest dreams."

A version of this article first appeared in the February 2021 issue of Travel + Leisure under the headline Going to West Africa? It's a Trip Like No Other.

Related Articles

'African Americans are not as far removed from the continent': Feeling seen, understood in Ghana

Accra, Ghana. Fodor's Travel says: "Impeccably cool, exquisitely hot, Accra is Africa’s sizzling capital for culture vultures and leisure seekers alike."

  • Aside from joyful everyday experiences in Ghana, there's an abundance of history lessons never taught in American schools.
  • Ghana's "The Year of Return" was part of a multi-year initiative to increase global tourism to the country.
  • Maybe there isn't a universal Black utopia in Ghana, but rather provides refuge for so many Black people​​​​​​.

I had a transformative experience in Ghana.

I visited the African country in 2019 and at that point, I had the privilege of visiting more than 10 other countries in the continent. But there was something intangible in Ghana that blew me away. It was the most earnest sense of welcome I had ever felt. I enjoyed everyday experiences, but it was also history lessons that I never learned in more than 15 years of formal education.

Standing inside slave castles, learning first-hand about ancient civilizations and empires, a naming ceremony where I was embraced by a local chief who prayed to my ancestors was like a soul reawakening.

In 2019, Ghana executed a campaign called The Year of Return , marking 400 years since the first enslaved Africans were brought to U.S. shores from West Africa. It was part of a multiyear initiative to increase global tourism to Ghana and to make the nation a destination of choice for U.S. travelers – specifically calling Black Americans to make a physical and cultural reconnection to the land of many of their ancestors.

'WHAT PART OF AFRICA ARE YOU FROM?': A Black American's tourism experience is different

I WENT TO UZBEKISTAN AND COULD PASS FOR A LOCAL: Here's why (sometimes) it's better to stand out as a tourist

Local tour operator, Francis Awuni of Awuni Tours , offers services for anyone who wants to explore Africa, but feels a special sense of responsibility and pride when welcoming guests of African descent.

"I'm honored to welcome the African diaspora home and to reveal to them the rich culture that they are ancestrally a part of," Awuni, who has run his tour company in Ghana for five years, said. "My goal for my guests is to recognize that although Western media and cinema have often portrayed Ghana as a backward society filled with chaos, in reality, Ghanaians possess cultural richness. I want them to realize that Ghana's extensive history expands far beyond the transatlantic slave trade and our ancestors played a significant role in contributing to civilization."

Awuni is one of the many involved in the global Black renaissance that is happening, doing his part to reconnect a disjointed, scattered and often misinformed Black diaspora.

Brian Oliver, Founder of nonprofit BMore See More, uses travel to empower minority male students in Baltimore. When asked what makes Ghana stand out among the many places he has traveled in the world, he said "the people."

"I first visited Ghana in 2018, solo as usual, and knew nobody, yet everyone still welcomed and treated as family," Oliver said. "By the second or third day there, I felt as if I were living my day-to-day life. It was a tough feeling to leave."

Oliver has since been back over four times.

"The culture constantly reminds me that we as African Americans are not as far removed from the continent as we have been told to believe," he said.

'There is something deeply ancestral'

Content creator and former nonprofit executive, Tenicka Boyd, is a repeat visitor to Ghana and went most recently this past December.

"Ghana specifically has been an incredibly welcoming country for me as a Black American with no immediate ties to the continent. It is one of the only countries in the world where I don't feel foreign at all. Like I've reunited with an old cousin," Boyd said.

She's also impressed with the lifestyle.

" One of the safest countries in the world , Ghana has so much to offer like amazing restaurants, family-friendly accommodations, fashion events, parties, brand launches, the list really goes on," Boyd said. 

But as much as she has a deeply rooted love and affinity for the country, she shares "Ghana is a developing country with many remnants of colonialism in its systems."

Jamaican-Canadian inclusive-size clothing designer, Sashagai Ruddock, went viral for a series of tweets where she said: "Black women living in North America and Europe, I truly believe that if you can find a way to visit Ghana, you should. Prioritize it. Go back home and allow true love for Blackness to sweep over you. It's so important."

As much as other Black people in the diaspora and Africa chimed in cosigning these positive sentiments, there was also a backlash from Ghanaians and other Africans, asking people in the diaspora to take off the rose-colored glasses and be truthful about some of the issues that are present, mentioning poverty, job scarcity, women rights and LGBTQ+ rights , among others.

Cassy Isabella, a co-founder of travel group The Roaming Republic, affirms that Ghana's challenges exist but are worth pushing through for the experience.

"It's something every diasporan needs to experience once in their lifetime," Isabella said. "Reading about it and seeing pictures isn't enough."

Maybe there isn't a universal Black utopia in Ghana, but rather provides refuge for so many Black people with holes in their history and peace and acceptance Black people living in majority non-Black environments. 

Ghana is still a place where things that weren't taught in American schools are finally told and experienced, where Black Americans can feel seen and understood. Even with its imperfections, Ghana continues to offer Black people in America and elsewhere in the diaspora, some of the things our souls crave.

Rondel Holder is a documentarian, writer and creative director based out of Brooklyn. You can follow him on Instagram  @kingronthedon .

Black Americans reconnect with roots in emotional trips to Ghana's 'Door of No Return'

"Africa is on the rise and African people are also ascending," one person said.

At Cape Coast Castle on the shores of the Ghanaian city, a sordid history belies its beauty.

The castle overlooking the Atlantic Ocean, a former slave-trade outpost, is home to the so-called "Door of No Return," through which millions of Africans were forced onto slave ships bound for the United States.

african american tours to ghana 2022

"Even though you may not know the exact village you come from, the township you come from, the clan -- the family -- you come from, you can be assured that this is one of the last places that our ancestors touched before leaving these shores," said Rabbi Kohain Halevi, a board member of the Diaspora African Forum, a nonprofit that in part helps connect visitors to their ancestral history.

Hundreds of years after those fateful voyages, millions of the descendants of those slaves have been returning to the castle -- creating a full-circle moment.

african american tours to ghana 2022

"That's why they say it's the 'Door of No Return,' because they believed at that time that if they erased all these things from ourselves, that we'd never find our way back home," Halevi said. "But look at the resiliency of the African spirit, and look at who you and I are -- that we made our way back home."

Watch the full story on "Nightline" TONIGHT at 12:35 a.m. ET on ABC.

Actor Boris Kodjoe is best known for his work on screen in films like "Brown Sugar" and the ABC TV series "Station 19," but when he's off screen, he says his mission is much bigger: bringing the Black diaspora back to Africa.

"When you walk the paths of the dungeons at these slave castles, whether it's Elmina or Cape Coast, you feel the spirits of your ancestors," Kodjoe said. "You feel the suffering and the pain and just the atrocities that took place there, and you realize at that moment that you're not a descendant of slaves, but you're a descendant of survivors."

"To survive the cruelty of the dungeons, to survive the cruelty of the ships and then to survive the terror and the pain of slavery infuses you with so much strength and also commitment to never give up," he added.

african american tours to ghana 2022

The 47-year-old actor, who was born in Vienna to a Ghanaian father and Austrian mother, co-founded the Essence Full Circle Festival in 2018, which coordinates trips for descendants of slaves to visit and invest in Africa. For him, the mission was personal.

"My background is different from a lot of African Americans, since my father is from Ghana. … So my roots, I never had to retrace. I'm very clear on what my family tree looks like, and that knowledge fills you with pride, but it also fills you with a sense of identity, a sense of culture, heritage," Kodjoe said.

It's this exact sense of empowerment that he seeks to share with the Black community.

Kodjoe helped organize two trips back to Ghana in 2018 and 2019 for Black Hollywood stars, influencers and entrepreneurs to "reconnect with their ancestry," he said. Among those invited were "Black-ish" star Anthony Anderson, supermodel Naomi Campbell and "The Wire" star Idris Elba.

MORE: What America owes: How reparations would look and who would pay

The Full Circle Festival took guests to places with significance to the slave trade in Ghana, including the Door of No Return, the Assin Manso Slave River and Jamestown -- the oldest district in the nation's capital, Accra.

"Observing friends who were part of this pilgrimage, if you will, reconnect with their ancestry has been the most overwhelming and just fulfilling experience," Kodjoe said. "To see, in their eyes, the realization that their ancestry gives them roots and a sense of belonging and therefore a sense of purpose, [it] is such an important experience that you want everybody to have that experience."

african american tours to ghana 2022

Guests were told about their ancestors' history and given tours of Ghana's neighborhoods and beaches. They were also welcomed at President Nana Akufo-Addo's home for a reception dinner.

"There's a lot of history that's shared between the continent and the diaspora, if you will. So to me, Full Circle Festival represents the honoring of our ancestry but also the realization that we have to build this bridge between the diaspora and the continent in order to address those generational traumas that we have suffered on both continents," Kodjoe said.

A large part of the festival involves being honest about those traumas and examining the lingering emotional and economic effects of colonialism.

"There is this disparity that has been carried from one generation to the next over hundreds and hundreds of years," Kodjoe explained. "The goal is to first acknowledge our history and realize that this generational wealth didn't just appear but it was systematically prepared, and there were mechanisms put in place to ensure that certain people were at an advantage and others weren't."

In the United States, the median and mean wealth of Black families is 15% less than that of a white families, according to a 2019 survey from the Federal Reserve .

MORE: Inaugural event to celebrate resiliency of Black Americans

The wealth gap has been growing, according to the Brookings Institute , said in a 2020 report that the ratio of white family wealth to Black family wealth is higher today than it was at the start of the century -- a result in part of white families inheriting wealth.

Kodjoe says there are "actually certain steps we can undertake, collectively, to reduce that wealth gap and to make things right."

A large part of Kodjoe's efforts have been to rectify false narratives about Africa that persist to this day.

"We've been told so many lies in the past hundred years about Africa that have kept us from it," he said. "This newfound excitement and interest has ignited a wave of not just tourism but people coming to Africa to experience, not just the culture, but also investing in Africa."

african american tours to ghana 2022

"The traditional narrative about Africa has been dominated by poverty, war, corruption, mass exodus to Europe," he added. "There's vibrancy and music and food and people and sights, and there's tremendous potential in terms of economic development."

In 2019, Akufo-Addo called for the descendants of slaves to visit the country and commemorate the 400th anniversary of the Transatlantic Slave Trade, which he triumphantly called "The Year of Return."

Tourism boomed in Ghana that year, with nearly a million tourists touching down -- most of them hailing from the U.S.

Experts say ancestry DNA tests are a driving force behind some of the travel. The United States has also seen a racial reckoning unfold over the last few years, with protests across the country decrying racism and police brutality. The heightened focus on the Black identity has also contributed to a wave of interest in descendants' African roots.

MORE: Stocks are soaring, and most Black people are missing out

Full Circle Festival has done more than just reconnect visitors with their past, too; it's reinvested in Africa as well, already generating over $1 billion toward the local economy.

"Full Circle Festival started changing the narrative about Africa, specifically Ghana," Kodjoe said. "We noticed that after just one year, we had helped stimulate the economy by $1.9 billion, and that was of utmost importance to show people the diversity and the vibrancy and the potential for not just tourism but business in Africa."

Since moving to Ghana over two decades ago, Rabbi Halevi has guided newcomers through monuments of the past.

"Ghana has been the gateway for millions of Africans that were taken away from this soil to various parts of the diaspora throughout the last couple of centuries, and now we find that has reversed," he said. "Ghana is now a gateway for hundreds of thousands, and hopefully millions, of Africans in the diaspora to return back to Mother Africa, through the gateway of Ghana."

african american tours to ghana 2022

One place he takes visitors is the Assin Manso Slave River site, where Africans from various parts of the continent had their "last bath" on their native land before being sold into servitude.

"Our ancestors believe if you walked barefoot with it, you're connected all the time with its strength and its power," Halevi told a group of tourists.

"How many people will lay on this ground to get the strength of mother earth back in your body. That's where the strength comes from. … We take our shoes off at the river, bathe in the river," he added.

african american tours to ghana 2022

Halevi praised the influx of visitors to Ghana, saying, "Africa is a place we can also come and enjoy. It's not a place of agony and pain, sickness and starvation. It's a place that is on the rise as the place is being rebuilt after centuries of devastation and for sons and daughters having been ripped from her womb."

"Africa is on the rise and African people are also ascending," he added.

Kodjoe said he hopes that these trips will change how the world views and engages with Africa.

"The goal is to continue to change that narrative and engage with the diaspora, build a bridge between the diaspora and the continent, which then hopefully will result in more economic development investment," he said.

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From left to right: Yeleyeni Songsore and her Ghanaian husband; Mawiyah Kambon and Kamal Kambon; Kwaku Asantu Maroon Asare.

‘This is where I should be’: 1,500 Black Americans make Ghana their new home

At least 1,500 Black Americans have moved to Ghana since 2019, when the government declared its “Year of Return” initiative, calling on Africans in the diaspora to return to Africa. As the US continues to confront its history of racism and police brutality against Black people, many are heeding Ghana’s call.  

  • By Ridwan Karim Dini-Osman

From left to right: Yeleyeni Songsore and her Ghanaian husband; Mawiyah Kambon and Kamal Kambon; Kwaku Asantu Maroon Asare. Photo illustration by Mark Riechers using original images by Ridwan Karim Dini-Osman and Midjourney (“To the best of our Knowledge” podcast). 

Near the town of Akuapem-Mampong in southern Ghana, Kwaku Asantu Maroon Asare lives in a one-bedroom house. In this thick, vast stretch of forest atop a hill, it’s the only house around. 

Maroon, born in the United States, now calls Ghana home after moving from Florida to settle permanently a year ago. 

He made the decision to relocate to Ghana after the killing of George Floyd, a Black man, by a white police officer in Minnesota. Many other Black Americans have been killed in incidents of police brutality in recent years. 

“The last straw for me was George Floyd. So, what I [saw] as anomalies was just normal for the system. So, at that point I told myself that I will leave and I will go where the system is different,” he said.

Maroon is one of hundreds of Black Americans who heeded Ghana’s call to Africans in the diaspora to return home to Africa. The 2019 “Year of Return” initiative marked 400 years since the first documented ship carrying enslaved people from Africa landed in Virginia.

Kwaku Asantu Maroon Asare left Florida to permanently settle in Ghana in the wake of extreme racism in the United States.

Since the 42-year old moved to Ghana, he said he’s noticed a huge difference in terms of race. 

“When you arrive in Ghana, and you get off that plane, and you don’t see [any] white people, indeed, you tell yourself, ‘This is where I should be, a place where the people look like me.’ Even if you don’t know the people, you still feel the connection,” he said.

Maroon’s quest to settle in Africa began years ago when he traced his ancestral roots through the genetic test “23andMe,” revealing that his ancestors came from Nigeria and Ghana. It piqued his interest, he said. 

To reflect his African identity, he changed his name to Asantu Kwaku Maroon Asare. He said the name is more historically accurate than his name given at birth. 

Maroon has found work as an entrepreneur in Ghana, exporting Ghanaian products to people in the US. 

He hopes to “give birth to the next Kwame Nkrumahs and the next Marcus Garveys,” he said, referring to the Pan-African revolutionary thinkers and leaders. 

‘Beyond the return’

At least 1,500 Black Americans have moved to Ghana since the Year of Return was declared. 

Celebrities including comedian Steve Harvey, actors Danny Glover and Boris Kodjoe , supermodel Naomi Campbell , and musicians T.I. and Ludacris , have all visited Ghana and encouraged the African diaspora to follow. 

The government said the campaign has injected about $1.9 billion into the economy.

As the US continues to confront its history of racism and police brutality against Black people, many are making the decision to move to Ghana. 

According to a recent United Nations human rights report , people of African descent continue to face racism, racial discrimination, xenophobia, intolerance and excessive use of force by law enforcement agencies.

On the heels of its success with the “Year of Return,” the government has initiated a program called “Beyond the Return,” a 10-year project under the theme “A Decade of African Renaissance -2020-2030,” to encourage further engagement between Ghana and Africans in the diaspora. 

But connections between Black Americans and Ghana date back in history. Civil Rights leader Martin Luther King Jr. traveled to Ghana to celebrate Ghana’s defeat of colonization. Activist Malcolm X and writer Maya Angelou worked in Ghana during the presidency of revolutionary leader Kwame Nkrumah. American sociologist William Edward Burghardt Du Bois died in Ghana as a Ghanaian national. Today, the W.E.B. Du Bois Memorial Center for Pan-African Culture in Accra honors his legacy. 

The government of Ghana is betting on Africans in diaspora who relocate to help steer development and bring new skills, talents and American-style entrepreneurialism.

Two years ago, the government said it would allocate about 500 acres of land for Black Americans moving to Ghana. It also agreed to facilitate citizenship for those who wish to become Ghanaians.  

But many, like Maroon, are moving even without these kinds of incentives.

‘An abundance and glorious people’

Yeleyeni Songsore, a 28-year-old poet and writer, lives in Tutu, another small town in southern Ghana.

Songsore, born and raised in Baltimore, Maryland, is now a permanent Ghanaian resident. And she also changed her name. 

“Since I have come to Ghana, they’ve renamed me Yeleyeni, which is a name from the north and it means, ‘Speak once.’ So, the importance of being brief, of being proverbial and of being very important when you speak,” she explained. 

Yeleyeni Songsore and her Ghanaian husband are expecting their first child in Ghana and hopes that the African nation will give her child a greater sense of African identity.

Songsore has been living in Ghana for 1 1/2 years and works remotely for a company in Ghana as an administrative assistant. 

She not only found a home, but also love. She married a Ghanaian and is now pregnant with their first daughter. 

Songsore said the thought of having a child in Ghana gives her enormous joy. She imagines her child having a stronger sense of identity living in a country where natural hair and skin are considered beautiful and where her child can feel that she comes from “an abundance and glorious people,” she said. 

Songsore said she also experienced a lot of racism and trauma in the US – going back to her high school history class, where they omitted African history and told her that her history began from slavery. 

“When I started to really realize that I was being lied to, which was probably around when I was 18 or 19 years old — I’m 28 now — I realized that wow, this history is not true,” she said.

A series of deadly incidents of police brutality against Black Americans in the last decade got her thinking about where to relocate. 

“Some of us were like, ‘No, I’m not going to stay here and be oppressed and be subjected to this. I’m worth more than that, I deserve and I have a vision of something greater that I can do,’” she said. 

But Ghana also has its own challenges. 

The country continues to struggle with corruption and an ailing economy. The local cedi currency has dropped more than 38% this year, making it the worst-performing currency after Sri Lanka’s rupee, among 150 economies tracked by Bloomberg.

High inflation, COVID-19 challenges, and the war in Ukraine have also worsened Ghana’s already stretched finances, necessitating talks with the International Monetary Fund for a bailout. 

Related:   ‘The country is on its knees’: Ghana seeks IMF bailout amid economic woes, teachers’ strike

In Tema, a suburb of Accra, Ghanaian trader David Owusu said the government should make living conditions better so that Black Americans have an easier time setting up a new life in Ghana. 

“If someone wants to come and invest and realizes that the local currency keeps depreciating, the person will think twice,” he said.

Songsore recognizes that Africa has its struggles that are connected to its history, she said, but that working together for a greater vision is possible. 

“Being in America, you are only going to be able to be tolerated. And that’s not the vision, I don’t think, that a people should have of themselves — being in a place where you are tolerated only. The vision is for our people to be free, and independent and to have control and be self-sufficient over themselves,” she said.

Songsore is also optimistic that as more Black people leave the US to settle in African countries like Ghana, it could also help speed up the development of the continent.

Intent and vision

Mawiyah Kambon, 75, moved from North Carolina to settle permanently in Ghana about eight months ago.

She also acknowledges that there are issues like corruption and ethnic prejudice in Ghana, but that everywhere she turned, there were Black people doing everything. 

“And so, mine was not a ‘last straw.’ Mine was the intent to come,” she said.

Black Americans Mawiyah Kambon and Kamal Kambon have permanently relocated to Ghana.

Mawiyah Kambon visited Ghana a couple of times in the 1970s. But this time, she came with Kamal Kambon, her husband of over 40 years.  

Mawiyah Kambon said the relocation of many Black Americans like herself is sending a strong message to the United States that the world is changing. 

“This is no longer going to be a world for imperialists. It’s the Black man’s time. And we are rising all over the globe. And so, wherever we are, we are going to be great,” she said.

Songsore, the poet, also has a word of advice for anyone planning to settle in Ghana: “It is not just about wanting to escape America, but it should also be about how you want to build Africa.” 

An earlier version of this story was published by the podcast, “To The Best Of Our Knowledge.”

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7 Day Artisanal Tour In Ghana

Thrills in ghana, seven days outdoor adventure tour, the best of ghana - 12 days, volunteer in ghana, slave route tour, ghana: beach, history & nature, 6 days, volta to nzulezu tour in ghana, the atonement pilgrimage, educational tour of ghana - 10 days.

7 Day Artisanal Tour In Ghana

  • In-depth Cultural
  • Christmas & New Year

Thrills in Ghana

“This tour far exceeded my expectations and this has been the best trip I've taken so far.”

Seven Days Outdoor Adventure Tour

“They made this tour very enjoyable, fun, interesting and educational. I highly recommend Pro Tours Africa!”

The Best of Ghana - 12 Days

  • Sightseeing
  • Tour Accra and visit Independence Square
  • Explore the University of Ghana campus
  • Ride a crocodile in Paga village
“It was cultural, educational, historical, inspirational, and overwhelming with much joy which touched my mind, heart & spirit in such a sacred way.”

Volunteer in Ghana

  • Volunteering
“The best part was getting to know the other volunteers and creating wonderful friendships that I will definitely carry with me for life.”

Slave Route Tour

  • Educational
  • Explore Accra's key sites like Independence Square
  • Visit the historical Elmina Castle and Fort Jago
  • Tour the UNESCO-listed Cape Coast Castle
“The tour company was excellent. The excursions were informative and well-organized.”

Ghana: Beach, History & Nature, 6 Days

  • Discover the extraordinary indigenous culture
  • Be welcomed by the warmth of Ghanaians
  • Bask in the soothing sounds of the Atlantic Ocean

Volta to Nzulezu Tour in Ghana

  • Walk on West Africa's highest rainforest canopy
  • Explore Accra's vibrant streets and landmarks
  • Visit Boti Falls and learn at Aburi Gardens

The Atonement Pilgrimage

  • Explore Accra's historical sites and markets
  • Tour Elmina Castle and participate in memorials
  • Visit Ashanti craft villages and learn crafts

Educational Tour of Ghana - 10 Days

  • Visit the National Museum of Ghana
  • Experience the Nkyimkyim Museum and Ancestral Wall
  • Tour the haunting Elmina and Cape Coast Castles
“Our trip was a remarkable historical, cultural, and art experience!”

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Ghana’s Return Tours Tap Celebrity African Americans – And Overlook a Reality

Lebawit Lily Girma , Skift

May 9th, 2022 at 11:00 AM EDT

Ghana’s push to attract more African Americans to visit and invest makes sense, but using celebrities to drive the campaign is problematic. Not least, two years of pandemic means residents will increasingly scrutinize the tourism sector and demand a transparent, long-term plan to benefit host communities.

Lebawit Lily Girma

In December 2020, the Ghanaian government launched the “Beyond the Return” campaign as a follow-up to its record-breaking Year of Return initiative, which brought 1.1 million visitors and $3.3 billion in tourism revenues in 2019. 

Covid predictably stifled the start of this next phase, designed as a ten-year strategy to attract African Americans to visit as well as invest in Ghana. That didn’t stop the Ghanaian government and its tourism board, however, from continuing to market to affluent African Americans as the recovery continues. And they’re doing it by tapping into the power of African American celebrities.

Superstar buzz combined with a strong heritage narrative to sell a destination isn’t a new marketing tactic. But in a pandemic world in which Ghanaian communities have been hit hard, African American celebrities touting their lavish vacations online — including photos with the president of Ghana — has sparked controversy, first reported in OkayAfrica . It’s also launched an important conversation about the inequity that this marketing approach may be driving. 

Therein lies the conundrum: how will African American stars driving tourism and repatriation numbers translate into economic empowerment and an improved quality of life for host communities? And what is the long-term impact of a tourism campaign that encourages the mass exodus of privileged African Americans to Ghana?

“We definitely talk about it and I think there’s tension around it right now because people are not seeing what the benefits could be in the future for the average Ghanaian citizen,” said Kristin Quaye, African-American co-founder of Certified Africa , a lifestyle and tour company that recently partnered with United Airlines to offer Africa travel packages. 

Ghana will celebrate it 65th year since it FOUGHT and gained its independence. I wanna go back in a big group in July. I promise you’ll feel at home 🇬🇭 JLIG (2022) shot by me pic.twitter.com/3NMpniktOG — Chance The Rapper (@chancetherapper) January 13, 2022

Locals feel the celebrities who are coming to Ghana are painting their country in a way that doesn’t reflect the reality on ground, Quaye said. 

“They’re utilizing the celebrities to attract the average African American citizen; which I might point out, the average African American visitor is not taking pictures with the president and doing all those things that celebrities do. But when they come, they spend money in the country and it trickles down.” 

Skift reached out to the Ghana Tourism Authority and the Ghana Hotels Association, but did not hear back in time for publication. 

For Kwame Gasu, a native resident of Accra, the government’s use of African American celebrities is a great strategy. “It has paid off; Ghana is the number one tourism hub in Africa when it comes to Christmas, everybody talks about it,” said Gasu, co-founder of advertising and digital marketing startup Detalon Africa , while recognizing the city gets overcrowded and costly. 

Ghanaians want African Americans to return, Gasu added, but they want African Americans who will contribute positively to the country’s economic comeback.

”My mission is to bridge these gaps and to tackle the difficult questions,” said Rashad McCrorey, African American founder of tour company Ghana Cross Culture .

McCrorey was enstooled in May as a tourism chief for the town of Iture, the first such designation in the country. “People think Ghana is all about tourism and an alternative lifestyle for an American income at a discounted value, when there’s more interpersonal dynamics and relationship ironing that needs to happen.”

For all the African American celebrities touting Ghana as paradise, the lack of a transparent government plan to set up locals for success through this heritage and repatriation bonanza is now as evident as the country’s weakened economy post-pandemic.

“What I think a lot of people can’t see now are the long term effects of what could happen,” said Iliah Grant Aloro, a travel expert and writer at Negra Bohemian , citing to Liberia as a great example.

Freed black Americans who were sent by ship to Liberia created their own elite societies, lived better than the native Africans and dominated politics. That created tensions that continue today, including civil wars, Grant Aloro said. 

“If you think in the context of what does Ghana look like in 20 years, in 30 years, and could the same tensions be created? And is this really settler colonialism, but in different skin tones?”

A Pre-Pandemic Tourism Ascent

Tourism in Ghana was on a steady growth pre-pandemic, representing the country’s fourth largest foreign exchange earner, according to Visit Ghana .

In the last decade, the government has claimed to prioritize tourism growth, with pre-pandemic projections of eight million tourist arrivals by 2027 and $8.3 billion in revenue, per the National Tourism Development Plan .

Covid stunted those plans, but its hospitality sector is now close to recovering 2019 levels, according to the Ghana Hotels Association.

An estimated 5,000 African Americans have also relocated to Ghana since the summer of 2020. While waiting for the “Beyond the Return” campaign to pick up steam, however, Ghana Tourism Authority has turned its attention to wooing back tourists from the rest of the world, with a goal of one million visitors per year and $3.2 billion in revenue in 2022. Domestic tourism is also receiving more attention . 

But there is criticism that tourism in Ghana lacks a clear policy to drive the long-term success and growth of the sector. “Everything that has been done seems to be a knee-jerk approach to dealing with something that demands constant and deliberate actions,” said Samuel Appah, content editor at VoyagesAfriq.

A Curated View of Ghana

Sources who spoke to Skift agreed that most tourists judge Ghana based on Accra and their upscale experiences there, which the celebrity-led campaign reinforces. 

“It felt a bit more organic initially when we had celebrities coming into the country by virtue of their lineage, said Rich Hackman, a content producer and founder of The Bored Brand , a marketing consultancy in reference to the Year of Return. The government then seemingly decided to piggyback off of that natural celebrity pull, Hackman added. 

Hackman, who is Ghanaian-born and based in New York City, said African Americans’ conversation about Ghana needs to be more nuanced beyond a focus on their heritage connection, albeit the latter is important for them to have and share.

“Most of their experience is very curated — you connect with an organization on the ground in the country that shepherds you around from tourist attraction to tourist attraction, and the harsher realities on the ground may be briefly touched on, but you’re not getting the real experience.”

When you have severe poverty and you hear African Americans talking about their luxurious life there, it starts to become an issue, Hackman said. 

Gasu agreed that most people misrepresent and judge the country based on what they see in Accra “From the PR or the videos that visitors see about Ghana, it’s all the good stuff — nobody talks about the negative stuff.” 

Tourism’s Inequities Surface

Showing the lavish side of a destination has been the industry’s modus operandi since its creation, but after the last two harrowing years, the flaws of that approach are ultra-visible to locals who don’t see the gains translate into an improved quality of life despite deeper inequalities.

“The income that comes from tourism revenue shouldn’t just go into people’s pockets — reinvest it into the communities where those places are, make those places cleaner,” said Gasu, adding that the country’s main tourism sights have remained in a state of abandonment.

The Ghanaian government announced in April that it would infuse $25 million into refurbishment of major tourism sights.

“I always say that the Kwame Nkrumah museum was nicer when I was a kid than it’s looking now,” said Gasu, adding that neglected spots include Independence Square’s monument. “Sometimes it is even a pain to go out of Accra and visit other sites because the roads are so bad — you don’t believe this is Ghana; it doesn’t depict the Ghana we read in foreign news, that people talk about.”

Ghana Cross Culture’s McCrorey said he didn’t believe that everything is corruption. “I’m not surprised that people will say in 2019 all this money was made, and we haven’t seen any development. It’s probably still going through this Ghanaian bureaucracy that takes things almost forever to get done.” 

Meanwhile the consequences of attracting privileged African American travelers keep mounting. Real estate in Ghana is listed in U.S. dollars, sources confirmed, while unemployment tops the conversation list of post-pandemic woes, as non-Ghanaians are blamed for driving up the cost of life in Accra. 

But the conversation cuts both ways, McCrorey said, as many Ghanaian businesses from taxis to mom and pop stores tend to push up their prices when they know they’re dealing with African Americans. 

“If you’re going to charge Ghanaians one price and Americans another price, understand that eventually it is going to come out and it’s going to build that tension between Ghanians and Americans,” said McCrorey. “These are things that can’t stay secret.”

A New Ecosystem for West Africa

Beyond the celebrity buzz, the Ghanaian government is building an ecosystem that doesn’t yet exist in West Africa in the way it does in East Africa, Certified Africa’s Quaye said about the “Beyond the Return” campaign, and it’s an effort that’s in its infant stages. 

Quaye first visited Ghana in 2016 as a law student during which time she clerked at the Supreme Court of Ghana and met her husband. Through Certified Africa, Quaye and her husband connect African American tourists and investors with local Ghanian entrepreneurs to build those relationships so they’ll want to come back and invest. 

“We have to look at it in two parts: you don’t sell with the issues that Africa comes with, but when they come, we show them the lavish but then we also tell them, hey, this is the reality,” said Quaye. “We have a service day, we show them what’s happening and how they can help empower people.”

It’s the potential for collaboration born out of this joint heritage that’s promising, Quaye added, while rejecting the notion of “coming and saving Africa.” 

There needs to be community organizations and departments in place to tackle the issues, McCrorey said, and it’s an adjustment that will take longer than a couple of years as part of natural community building dynamics.

“As a Black American from Harlem, New York, I’m very privy to the idea of gentrification and in some ways it’s a form of gentrification. However, the two groups of people, the Black American or diaspora and the Ghanaians, they’re not enemies per se, it’s not a purposeful displacement.”

Pulling at the wound of African Americans who don’t have a flag to stand under, in the way Jamaicans or Trinidadians do for instance, made this a perfect marketing scheme, Grant Aloro said, noting the campaigns target those who are North America-based and therefore have the capital. 

McCrorey, who first visited the continent in 2015, said there’s a bigger picture unfolding. “I believe we’re only in year three of a 70 to 100 year great migration, and Ghana is the gateway. People are coming here for the first time but they’re not all moving here — now they’re going to Cote d’Ivoire, Kenya, Rwanda, South Africa. It’s the way that most of us left, so it’s only right that this is the way that most of us are coming back in. It’s like the front door in a way.”

A Call for Transparency and Planning

As the African American celebrity vacation in Accra keeps flashing across screens in upcoming months, there’s hope that this polarizing marketing approach will deepen the conversation on what defines a value visitor, and what the economic promise will be for Ghana’s tourism sector and Ghanaians.

“Tourism is more than just taking people places here and there and let’s have fun,” said McCrorey. “Tourism is planning, strategy, budgeting, financing, infrastructure building, also providing safety — not only safety for your tourists, but safety from tourists. And this is an example of protecting the community from people moving into the community.”

For Hackman, it’s unclear how Ghana will get there from these glitzy marketing campaigns and the current conversation is short-sighted. 

Certified Africa’s Quaye agreed that it’s clear the government needs to put in place mechanisms for locals to tap into the influx of African Americans, such as training programs in the various sectors in which African Americans are launching businesses. 

“There’s nothing wrong with people feeling a connection and moving there, but there’s a fine line when privileged travelers start moving to a destination in droves,” said Negra Bohemian’s Grant Aloro. “What is the fine line between, I want to move there because of XYZ and even if I have all of those reasons, is this ethical anymore for the people who actually live there?”

As for the Black celebrities who’ve signed on to promote Ghana to their fellow affluent African Americans, they may not be aware of the full consequences of their efforts to lure affluent compatriots into the local ecosystem.

“There is an element of it that does fall heavily on the government,” said Grant Aloro. “What they’re looking to do and what their projects are, and what their vision for the country is and the future.”

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Photo credit: Fishermen on Cape Coast, Ghana, in a pre-pandemic image. Hello Lightbulb / Unsplash

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Ghana Population – 31,038,800 Language – English Currency – Ghanaian cedi Time Zone – GMT Capital – Accra

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Ashanti have a passion for welcoming members of the african diaspora home to experience their ancestral culture and history, whilst supporting them to grow personal roots back to their motherland..

Ghanaians are keen to build bridges and welcome with open arms all people of African descent which was evident during the Year of Return when we remembered the 400-year anniversary of the fist slaves taken from our shores to America. It is a privilege when we are chosen to be part of your spiritual journey of reconnection.

Our experienced travel consultants and award-winning local expert guides are enthusiastic to start working with you in creating memories and connections that will last a lifetime. Our expertise is designing customized tours for individuals, couples, families, small and large groups maximizing the traveller experience. If you would prefer to travel with other likeminded people, then check out our wide selection of scheduled heritage tours that operate year-round.

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One of the key components to achieving this is the local expert guide assigned to lead your tour. Here at Ashanti we are lucky to have highly educated, passionate, personable, fun, friendly and professional local award-winning guides working with us on a full-time basis. Local guides with personal connections to the locations you visit, opens doors and experiences that add so much more to your overall experience during your time with us. Our team are excited to welcome you to West Africa.

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Panafest and Emancipation Tours

The pan-african historical theatre festival (panafest) is a biennial festival of music, poetry, art, theatre, and dance that promotes pan africanism, unity and development in africa..

This cultural event held for Africans and people of African descent takes us on a journey through the traumatic history of the slave trade, issues raised by slavery and its aftermath spanning over 400 years. Ghana’s coastline is dotted with memorials to this tragic period and we will be part of traditional durbars of chiefs as we bring people from Africa and the African diaspora together. Join one of our scheduled Panafest and Emancipation Tours, alternatively allow us to customize a tailor-made tour for you.

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A celebration of our pan-african heroes and the sacrifices and contributions they made and continue to make in past and present african and american history..

Visiting the many now silent memorials along the Ghanaian coastline, museums and other important edifices as we learn about the cultural and political achievements of so many great Africans. Hearing the struggles towards emancipation and the civil rights movement as we travel through Ghana reconnecting with our cultural heritage. Your trip your way! Our team would be excited to customize a tailor-made Black History Tour for you.

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Back to your Roots (Sankofa) Tours

Today we find members of the african diaspora all over the world from the americas to europe and beyond, all a consequence of the tragic slave trade era spanning more than 400 years..

Most people of African descent can trace their African heritage back to West Africa and Ghana. Over 70% of the forts and castles that were converted or built to hold slaves were located along Ghana’s coastline, it is likely many of the African diasporas ancestors either came from or passed through Ghana at some point in history. Our guides are passionate about connecting you to your cultural ancestral heritage, sharing historical information that could give you more information on your background.

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Afrochella and Full Circle Tours

If you like to party as much as we do then our afrochella and full circle festival tours are perfect for you..

A celebration of our African culture as we enjoy live performances from some of Africa’s greatest musicians, street art, local cuisine, fashion, entrepreneurship and much more. Exciting, fun packed itineraries mixing nightlife with the spiritual connection of our ancestral history as we learn about the slave trade visiting cultural heritage sites and monuments. Join one of our scheduled Afrochella and Full Circle Tours, alternatively allow us to customize a tailor-made tour for you and your group.

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Ashanti’s strength is designing customized tailor-made cultural heritage tours incorporating any areas of interest you may have..

If you are an educator, solo traveller, couple, family, friends or a travel agent arranging a group then allow our experienced team to design that perfect trip focused on the exact areas important to you. Organizing voluntary work, church visits and visiting some of the educational institutions here is something we are experience at. Having so many local guides experts in such a wide range of areas enables us to offer a varied tour portfolio. Tours of any duration and to fit all budgets ensuring the perfect combination for you.

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If you are looking to join a small group, then our scheduled ghana heritage tours are perfect for you..

Tours operate year-round and we focus our time visiting the important monuments, museums, and cultural heritage sites of interest as we take you on a journey of connection and discovery. Our expert local guides are passionate to connect you to your cultural heritage and gain more insight into your ancestral background. Travelling with likeminded people, sharing experiences, and making friends for life are all benefits of joining one of our small group tours. Joining a group can also make your heritage tour more affordable than a private tailor-made trip.

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Be the guest of honour to receive your true african name based on the day of the week you were born, during a celebration of your life in front of chiefs and community leaders during all our ghana heritage tours.

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Destination Management Company

Many international travel agents and tour operators use our services for their tours here in ghana, togo, and benin..

Our client confidentiality policy means we do not discuss any of our clients with third parties. Our company hold all the required licenses and insurance policies to accept international tourists here which is not the case for many companies operating from Ghana. Each company that use our services, guides and vehicles have their own unique way of conducting their tours, our strength is the ability to adapt to each companies way in addition to designing customized tour itineraries ensuring they offer something different to their competitors. Our clients tour participants are always happy to learn that the company they travel with care about the location they are visiting by using a local DMC whose profits go towards building schools and helping locals. Contact us to see the many benefits of having us as your preferred West African DMC.

For more information on the benefits of using Ashanti as your local DMC

Multi-Country-Tours-Image

Multi Country Heritage Tours

Our local award-winning guides come from all over west africa and have an in-depth knowledge and understanding of this region..

Local customs and beliefs vary significantly the more you travel, and each country has its own distinct history. Togo and Benin are both very narrow countries, and this enables them to be easily incorporated into a multi country tour with Ghana. Senegal also has good international flight links with Ghana and can also be incorporated into a customized cultural heritage tour for you. If you have a desire to experience more of West Africa during your time here, then contact us to see the options available.

For more information, itineraries and prices for our Multi Country Heritage Tours

Study Trips

African Heritage Educational Tours

If you are an educator at a school, college or university looking to bring students to west africa to learn and experience cultural heritage and history then our educational tours and study trips are perfect for you..

Our strength is the ability to focus on your needs and design quality, safe, customized trips ensuring you and your students get the most from your time here with us. Educational exchange programmes, cultural exchange programmes, community service trips and rural immersion programmes are just a selection of the services we can offer you. Ashanti African Tours are fully insured to accept international students and we take our safety and risk assessment planning very seriously. Make your study trip hassle free and allow us to offer you the provision of all destination management services you will need during your time here in West Africa.

For more information, itineraries and prices for our African Heritage Educational Tours

Year of Return to Beyond the Return

In 2019 ghana opened our arms to welcome home our family from the african diaspora after 400 years of pain and now is the time to continue our reconnection looking forward beyond the return.

School

Building schools, protecting rainforest, having a sustainable positive impact locally

Ashanti would like to think most travellers care about the locations they visit and about having a positive impact during their time in each destination..

Booking with a responsible travel company goes a long way to achieving this. Many companies state they benefit locals and conservation when they do extraordinarily little and are more focused on their profit margins. Ashanti are Ghana’s only travel company putting their profits back into the communities we visit building schools and establishing youth training programmes for locals that did not have the opportunity for an education. Click to learn more about where our profits go.

For more information on how our profits help people and communities locally

We Offset Your Carbon Image

We Offset Your Trips Carbon Footprint

We plant 3 indigenous forest tree species for every guest that travels with us..

The main aim for this project is carbon offsetting – guests choosing to travel with us would offset their flights to/from Ghana by more than 15 times if the trees live to their expected lifespan. This is based on projected carbon dioxide generated on a return flight for the average guest (approximately 900kg/1980 lbs). The average tropical tree can absorb approximately 48lbs of carbon per year (when mature) and in Ghana it takes 30-50 years for a tropical tree species to grow to maturity, with an average life expectancy of 200-300 years. If the trees we plant for each guest are continued to be protected, then we are confident that we will be making a big difference in carbon offsetting: 3 trees planted would each absorb approximately 10,080 lbs of carbon, totalling 30,240 lbs/13,745 kg for all 3 trees (per guest).

For more information on sustainability and environmental stewardship

Our small group all-inclusive scheduled tours operate year-round, alternatively we can design private customized tours for individuals, couples, families, small or large groups

Booking enquiry form, for more information, detailed itineraries and prices relating to your preferred tour choice please fill in the below information request form..

If you see a * symbol it means this information is required before submitting the form.

If you are having problems submitting the information request form please email us directly at – in**@as*****************.com

Vehicle Rental, additional information and booking form

To enable us to direct you to the perfect vehicle that meets your requirements or to book a saloon, 4x4, minibus, bus or coach please fill out the below form.

african american tours to ghana 2022

African American Golfer's Digest

Ghana Cultural Experience, Flexible Fully-Guided Tours!

african american tours to ghana 2022

READY WHEN YOU ARE : Yes, travel to Ghana when it’s convenient for YOU. This customized, fully escorted tour package is geared for individuals who wish to book their customized 10-day tour travel dates, whether for school break, job vacation dates, family getaways, etc. Your 10-day trip can depart and return on the DATES OF YOUR CHOICE. Great Dates! Great Rates!! This package special is for a maximum of 4 persons per booking.

> > click here < < to view a 10 days / 9 nights itinerary.

african american tours to ghana 2022

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Noble Kemp, Swing Into Their Dreams First HBCU Scholarship Recipient

From dares to dreams, alisa rayford’s journey in stylish women’s golf wear, you may also like, tour and golf the golden triangle of india..., ghana experience (10-days/9-nights), lagos, nigeria  – 4days /3nights fully escorted tour, etiquette for the best travel experience, splendors of dubai 2024, travel with us to the 2023 solheim cup, medical waiver, the historical & cultural tour of ghana is..., ghana panafest & juneteenth celebration 2023, cultural tour of ghana oct. 30-nov. 12, 2022, stay in the loop.

Your Journey Starts Here

Take the next step toward your future.

Optionally, tell us more

  • EDUC 804.03

Implementing Africa-centered Education: An Educational Abroad Experience

About the course.

The course is constructed on the notion that African-centered education is the mechanism needed to lead to the freedom, sovereignty, and liberation of African people and on the central question of how we can most effectively implement an educational structure that centers the history, traditions, rituals, philosophy, contributions and lived experiences of Black people as the focal point of their education in both the US and the African continent. It is required that students travel to Ghana, Africa, for the ADES 2024 Summit, “Colonization to Sovereignty: The Future of Educating the African Diaspora - 2022-2032,” from September 27 to October 6, 2024, as the aims of the course are best achieved, when students are free to explore the above notion and question outside the gaze and structures of extreme whiteness.

What You'll Learn

  • To understand the value of African-centered education
  • To implement African-centered programs, practices, policies, or structures
  • To connect or reconnect with African culture, people, language, and land
  • To heal by Africanizing oneself and spaces

African American Travelers

User Navigation

Where we’re going, morocco & portugal 2024.

BOOK MOROCCO W/ A $100 DEPOSIT❗

Save $100 on your deposit when you book by 9/09 and enter the code “AATinMorocco4” ! 🤑

Brooks’ England & France 2024

FOR ARRIVAL AIRPORT, ANY OF THE THREE AIRPORT CODES LISTED BELOW ARE WHERE WE WILL SCHEDULE PICKUP!

ISRAEL & CYPRUS 2024

Belize & guatemala 2024.

BOOK BELIZE W/ A $100 DEPOSIT ❗

Save $100 on your deposit when you book by 11/11 and enter the code “AATINBELIZE” ! 🤑

Dubai & The Maldives 2025

Join us has we head back to  Dubai  for our annual NYE trip. Also, if you have the time feel free to extend it on the beautiful beaches of  The Maldives .

 Save $150 when you enter the code “HappyHolidaysFromAAT” by 1/06 !!!

SOUTH AFRICA & MAURITIUS 2025

You already know no one does Africa like AAT!

If you didn’t join us the first 3 times, then you MUST join us as we head back to South Africa to bring in 2025!!!

Save $100 when you enter the code “AATinSouthAfrica4” by 3/08!!!

Ghana Togo & Benin 2025

Join us has we head back to  Ghana  for our annual NYE trip. Also, if you have the time feel free to extend it on the beautiful beaches of  Togo & Benin . 

Save $150 when you enter the code “HappyHolidaysFromAAT” by 12/30 !!!

Trinidad Carnival 2025

Trinidad Carnival comes around only once a year, let the best agency in African American Travel show you how it is done!

Save $150 when you enter the code “HappyHolidaysFromAAT” by 1/13!

We’ve heard you, it’s about time AAT heads back to Japan ! Join us next April as we head to Japan for the 2nd time!

Save $100 off your deposit when you book before April 20th and enter the code “BackToJapan”

Thailand 2025

We’ve heard you, it’s about time AAT heads back to Thailand ! Join us next April as we head to Thailand for the 4th time!

Save $100 off your deposit when you book before May 18th and enter the code “AATinThailand4”

BRAZIL 2025

After 6 years we’re finally making our return to BRAZIL!!!

And if Rio is not enough for you, book an extra 5 day stay in BAHIA!!!

Save $100 on your deposit when you book by 08/17 and enter the code “12SummersWithAAT” ! 🤑

Pay in full within 30 days of your deposit to save 10% off !!!!

Greece 2025

Barbados cropover 2025.

Can’t make Trinidad, don’t worry we got you covered !!!

Join us next August, as we make our return to Barbados !!!

Book Barbados for $100 down, use our coupon code  “Back2Cropover” at checkout !!!

Get %10 off base package when fully paid within 30 days of initial deposit !!!

Coupon expires 9/14

EGYPT & JORDAN 2025

BOOK EGYPT & JORDAN W/$100 DEPOSIT ❗

Save $100 on your deposit when you book by 06/22 and enter the code “12SummersWithAAT” ! 🤑

As apart of our yearly routine, it is now time to announce our return to Bali, Singapore & Malaysia

Save $100 on your deposit when you book by 07/19 and enter the code “12SummersWithAAT” ! 🤑

Singapore & Malaysia 2025

We heard you! You’ve done Bali before but still want to apart of the best trip to Asia next summer by joining us in  Singapore & Malaysia !!

We got you! You can now book your spot Singapore & Malaysia, without going to Bali!

Join Our Mailing List Today!

Be the first in the know of any upcoming trips or events.

IMAGES

  1. African American Experience December in GHANA|AFROCHELLA 2022|Iamstacy swift Pt.2

    african american tours to ghana 2022

  2. African American experiences the year of return in GHANA 2022| AFROCHELLA|Iamstacy swift Pt.1

    african american tours to ghana 2022

  3. Afrochella Ghana 2022 by Olives Travel & Tour Ghana with 2 Tour Reviews

    african american tours to ghana 2022

  4. Single African American moving to Accra Ghana from USA| November 2022

    african american tours to ghana 2022

  5. Afro Nation Ghana 2022: The Festival Returns In December With Meek Mill

    african american tours to ghana 2022

  6. December in Ghana: Afro Nation 2022 Ghana

    african american tours to ghana 2022

COMMENTS

  1. Experience Ghana

    The Ghana Experience. Accra + Cape Coast. There aren't very many places in the world where beaches meet the city, the nightlife DJ plays from his iPhone, and you can pay homage to your ancestors at Castles on the coast where it all began. Join us on our 8-day exploration in Ghana exploring Accra, Cape Coast, and Volta.

  2. For Black Americans, a Heritage Trip to West Africa Can Be ...

    African Americans have lately gravitated toward ancestral homelands like Benin, Ghana, and Togo. Special planning helps these heritage travelers have a positive experience.

  3. Black Travel Experiences to Ghana

    Gather your squad and get ready for the ultimate adventure! Adventure in Black is taking you to Ghana for a powerful, unforgettable experience. Discover the beautiful country through its vibrant culture, delicious food, and captivating music, that's right we've got VIP tickets to the hottest concerts on the planet - Afrochella and Afro Nation!

  4. Black American travel: Finding home, peace in Ghana

    In 2019, Ghana executed a campaign called The Year of Return, marking 400 years since the first enslaved Africans were brought to U.S. shores from West Africa. It was part of a multiyear ...

  5. Home

    African American Travelers The Gold Standard of Group Travel Where We're Going ... December 27, 2024 - January 2, 2025 Read More about [title] Ghana Togo & Benin 2025. December 27, 2024 - January 2, 2025 Read More about [title] Trinidad Carnival 2025 ... Our mission at AAT is to provide an affordable and unique international travel experience ...

  6. BLACK & ABROAD JOURNEYS: GHANA

    BLACK & ABROAD JOURNEYS: GHANA — Black & Abroad. OUR AWARD-WINNING 2022 CAMPAIGN - THE BLACK ELEVATION MAP. OUR AWARD-WINNING 2019 CAMPAIGN - GOBACKTOAFRICA.COM.

  7. Home

    Africa Ghana Tours takes pride in helping Americans visit, tour and relocate to Ghana. AGT is a local family-owned operated business, a husband and wife team with several employees to show you the best time during your stay in Ghana. We specialize in maximizing your experience discovering Africa. A great value!

  8. Tour Packages from USA

    Jelani Travel has been providing well-curated travel experiences for African and African-American people for a decade. Focused on helping people of color reimagine Africa, Jelani Travel is touted as the ultimate vacation with a purpose. The Black woman-owned company provides a safe space for you to celebrate, relax, explore, rejuvenate, connect ...

  9. PDF 2 0 24 ghana

    1:30 PM ACCRA CITY TOUR •Kwame Nkrumah Museum/Statue •Web Du Bois Center •National art center for crafts and souvenirs 5:00 PM 8:50 PMRETURN TO HOTEL AFROCHELLA (For those who booked) 7:00 PM DEPART FOR AFROCHELLA 12:00 AM RETURN TO HOTEL USA ARRIVE IN ACCRA, GHANA ACCRA HOTEL 3:00 PM CHECK IN GHANA ACCRA 6:30 AM DEPART FOR AIRPORT

  10. Book an Immersive 12-Day Tour of Ghana With This Travel Company

    A new 12-day tour of Ghana, created by EF Go Ahead Tours, uniquely offers American travelers the opportunity to connect with the African country's rich culture and history at an important moment ...

  11. Black Americans reconnect with roots in emotional trips to Ghana's

    Kodjoe helped organize two trips back to Ghana in 2018 and 2019 for Black Hollywood stars, influencers and entrepreneurs to "reconnect with their ancestry," he said. Among those invited were ...

  12. Black History Tours

    Book the black history tours, African-American heritage tours, and more at Jelani Travels. We also offer custom and private African trips. Get a free quote now! ... Ghana + Togo & Benin. Dec 13-20/23, 2024. Explore > Morocco. Oct 1-8, 2025. Explore > South Africa Zambia & Zimbabwe. Dec 6-14, 2024. Explore > Kenya & Zanzibar.

  13. 'This is where I should be': 1,500 Black Americans make Ghana their new

    At least 1,500 Black Americans have moved to Ghana since 2019, when the government declared its "Year of Return" initiative, calling on Africans in the diaspora to return to Africa. As the US continues to confront its history of racism and police brutality against Black people, many are heeding Ghana's call.

  14. Ghana Togo & Benin 2025

    STARTING AT $3450. December 27, 2024 - January 2, 2025. Join us has we head back to Ghana for our annual NYE trip. Also, if you have the time feel free to extend it on the beautiful beaches of Togo & Benin . Save $150 when you enter the code "HappyHolidaysFromAAT" by 12/30 !!! View Brochure (PDF) Register For Trip.

  15. 2024 Tour of Ghana for African Americans in Africa

    For additional details and payment options. please contact Linal Harris directly at 312-899-6245 or email: [email protected]. The Transformation Tour of Ghana is an opportunity for African Americans (Blacks) with ancestors who were slaves to go back to Africa and learn the truth about their history, while unlocking their true ...

  16. 10 Best Ghana Tours & Trips 2024/2025

    Thrills in Ghana. December In Ghana (Afrochella Festival/Afro-Future 2024) Seven Days Outdoor Adventure Tour. The Best of Ghana - 12 Days. Volunteer in Ghana. Educational Tour of Ghana - 10 Days. Slave Route Tour. Ghana: Beach, History & Nature, 6 Days. Volta to Nzulezu Tour in Ghana.

  17. Ghana Tour Operators Offer a Model for Ancestry Trips

    Sison's company has recorded five times as many bookings for its Ghana offerings in 2022 than it did last year. ... especially African Americans. Travel to Ghana by U.S. citizens jumped 26 ...

  18. Ghana's Return Tours Tap Celebrity African Americans

    An estimated 5,000 African Americans have also relocated to Ghana since the summer of 2020. While waiting for the "Beyond the Return" campaign to pick up steam, however, Ghana Tourism ...

  19. African Heritage Tours

    The Pan-African Historical Theatre Festival (Panafest) is a biennial festival of music, poetry, art, theatre, and dance that promotes pan Africanism, unity and development in Africa. This cultural event held for Africans and people of African descent takes us on a journey through the traumatic history of the slave trade, issues raised by ...

  20. Ghana Cultural Experience, Flexible Fully-Guided Tours!

    The Historical & Cultural Tour of Ghana is... October 1, 2022. GHANA Panafest & Juneteenth Celebration 2023 September 30, 2022. Cultural Tour of Ghana Oct. 30-Nov. 12, 2022 August 1, 2022. Site Navigation. Home; ... African American Golfer's Digest 99 Wall Street, Suite 720 New York, NY 10005 Tel: (212) 571-6559. Editors ...

  21. PDF 2025 ghana

    Kakum Conservation Area is a wildlife pro - tected area located in the Central Region of the Republic of Ghana, West Africa. It is approximately 35km north of Cape Coast, the regional capital. The conservation area which covers 360km consists of Kakum National Park and Assin Attandanso Re- source Reserve.

  22. Implementing Africa-centered Education: An Educational Abroad

    It is required that students travel to Ghana, Africa, for the ADES 2024 Summit, "Colonization to Sovereignty: The Future of Educating the African Diaspora - 2022-2032," from September 27 to October 6, 2024, as the aims of the course are best achieved, when students are free to explore the above notion and question outside the gaze and ...

  23. Where We're Going

    Ghana Togo & Benin 2025. December 27, 2024 - January 2, 2025. Join us has we head back to Ghana for our annual NYE trip. Also, if you have the time feel free to extend it on the beautiful beaches of Togo & Benin . Save $150 when you enter the code "HappyHolidaysFromAAT" by 12/30 !!! Learn More.