kellogg cereal tours battle creek mi

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Visiting the Kellogg Factory

I n the first five years of the 1900s, Battle Creek was in the grip of a “cereal boom.” There were more than 40 companies manufacturing cereal products made from corn, wheat or oats. Kellogg became the most widely known and successful among these enterprises and still is headquartered in Battle Creek.

Kellogg offered public tours of its factory starting in 1912, and over 6 million visitors toured the facility in the 74 years the tours were offered.

Tour guides told the story of the Kellogg brothers. Dr. John Harvey Kellogg was the chief medical officer of the Battle Creek Sanitarium in the late 1880s. His brother, Will Keith Kellogg, worked alongside him. The brothers discovered, quite by accident, a process for making cereal flakes. In 1894, the brothers were unexpectantly called away while cooking wheat. When they returned, the wheat was overcooked. The brothers then forced the grains through rollers, flattening the wheat into thin flakes, and the first convenient breakfast cereal was born.

The cereal was touted as easily digestible for the patients at the sanitarium. But Dr. John Harvey Kellogg did not approve of his brother’s ideas of adding malt to the cereal and selling it to the general public. As such, the brothers had a falling out, and in 1906, W.K. Kellogg launched the Battle Creek Toasted Corn Flake Company with a sweetened version of the cereal, renaming it in 1909 as the Kellogg Toasted Corn Flake Company. By 1922, the name was shortened to the Kellogg Company.

W.K. Kellogg proved to be a marketing genius. He actively promoted the cereal himself and came up with the slogan, “Beware of imitators. None genuine without this signature — W.K. Kellogg.” He created appealing advertisements in 1907 with his “Sweetheart of the Corn,” a “winsome woman” holding a shock of corn. Other advertising, promotions and free samples won a strong following for the company. Premium offers of blotters, postcards, booklets, paper dolls and other lures attracted customer loyalty.

When W.K. died in 1951, Kellogg’s was presumably the country’s most recognized cereal brand. Clever marketing continued with cartoon characters that appealed to children. Snap! Crackle! and Pop! for Rice Krispies quickly became icons for Rice Krispies. Tony the Tiger appeared in 1952 with his statement that Kellogg’s Sugar Frosted Flakes were “Gr-r-r-eat!” Toucan Sam started touting the new Fruit Loops in 1963.

The tours were very popular with baby boomers in the 1950s and 1960s. At that time, the tour ran about 60 minutes. Each visitor was given a “sanitary” paper hat to wear inside the factory. A Kellogg visitor’s brochure from the mid-1960s showed the story of, “This little kernel went to Kellogg’s … First, it was milled, – and then it was flavored, – and on to the cooker, – at the dryer, – next, to the flaker, – and finally, to the toaster.” At the end of the tour, visitors were given one or two postcards and several individual servings of a variety of Kellogg’s cereals. In the 1960s, the tour concluded with bowls of ice cream topped with Fruit Loops or Cocoa Crispies.

The last tours ended in 1986 with safety and espionage concerns. A substitute for the tours came later in 1998 when Cereal City, an exhibit/museum, opened. Cereal City had a simulated cereal production line, but it wasn’t the same as seeing the genuine thing. Cereal City closed in 2007. Although you can no longer see, smell and taste the cereal manufacturing process, Kellogg continues to bring “the best to you each morning.” ≈

BLUE Vintage Views columnists M. Christine Byron and Thomas R. Wilson reside in Grand Rapids. They are authors of the book “Historic Leelanau: Recognized Sites and Places of Historical Significance.”

By   M. Christine Byron and Thomas R. Wilson

*Photography courtesy Kellogg Archives

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April 11, 1986: The End of the Kellogg’s Cereal Factory Tour

As a child, I remember loading into the family station wagon and heading south to Battle Creek, MI for the day. One of the highlights would be the tour of the Kellogg’s Cereal Factory.

I went on this tour probably 4 or 5 times growing up. Standing in line with all of the other people joining you on the tour. Wearing the paper hat to cover your hair. I recall how cool it was to actually be inside the production facility where they were making Corn Flakes! What kid wouldn’t be mesmerized by the steady stream of empty boxes, sailing by on a conveyor belt at high speed, to be fill with our favorite breakfast food.

The tour took about an hour. At the end of the trip through the plant, each visitor was given a postcard or two, and a bundle of the individual servings of a variety of Kellogg’s cereals. A single service size box of your favorite cereal was always a fun treat for the drive home — minus the milk of course.

On April 11th, 1986, Kellogg’s stopped giving tours of its breakfast-food plant. The reason for the end of the 80 year tradition was said the fear that company secrets were at risk due to spies from other cereal companies.

Several people on Facebook commented about their visits to the factory…

Bob commented, “They were fun, and we received a six or eight pack snack pack with them, I remember the free smells.”

Tracy remarked, “I remember that tour and the eight pack you got at the end, and the warm corn flakes we got to taste…”

Gayle posted, “I remember going on that tour when i was in elementary school. at the end of the tour they gave us ice cream with fruit loops on it.”

After Kellogg’s stopped doing the tours of the actual plants, they opened up a Cereal City exhibit in 1997. Cereal City was a museum and was designed to look like a turn-of-the-20th-century industrial factory. Part of it was set up to simulate part of the factory tour, but it was never quite the same. After years of a declining number of visitors, Cereal City closed in 2007.

I think the other cereal company in Battle Creek at the time — Post — also did tours at the time, but their tour never took you into the production facility and was never as interesting as the Kellogg’s tour. I only went on the Post tour one time.

I can still imagine the smell of the cereal being manufactured that fill our nostrils while on the tour at Kellogg’s. I miss those tours!

Special thanks to Heidi Allen for providing the main picture at the top of this post. She is in the picture with her brother Andy Stokes (on the left). I don’t think pictures were allowed on the tour, but afterwards many families took pictures at the Tony the Tiger and Tony Jr. statue outside the plant.

Here is a classic Kellogg’s commercial featuring Tony the Tiger and his son Tony Jr.

Here is more on the history of Kellogg’s .

I was Blessed with both of my Grandfathers working for Kelloggs.. and being able to take those tours in the early days.. Thank you for bringing back SWEET Memories.. Don’t forget about the glockenspiel outside of the Cereal City Museum (which was actually located downtown between Michigan Ave , Washington Ave and Jackson.. ..

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Remembering the Kellogg’s Cereal Factory Tours in Battle Creek

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If you grew up in Michigan prior to the mid-80s, there is a good chance you went on a trip to Battle Creek to tour the Kellogg's cereal factory. It was always a great little day trip for families back then.

Sunday, April 11th is the anniversary of when Kellogg stopped giving tours of its breakfast-food plant. The tours came to an end in 1986. The almost 80 year tradition came to an end because Kellogg said company secrets were at risk due to spies from other cereal companies.

Kellogg offered public tours of its factory starting in 1912, and over 6 million visitors toured the facility in the 74 years the tours were offered.

If I remember correctly, the tour ran about 60 minutes. When you started the tour, you were given a little paper hat to wear inside the factory for sanitary reasons. There was a unique smell in the factory, it was almost a sickeningly sweet smell at first, but you quickly got used to it, and by the end of the tour you didn't even notice the smell anymore.

As you walked through the factory, you saw many of Kellogg's cereal brands being produced. As a child I was mesmerized seeing the boxes being filled with cereal and moving along the production line to be packed up to be shipped to our local grocery stores.

The best part of the tour came at the end -- when visitors were given a couple of postcards and a variety pack of several individual servings of a variety of Kellogg’s cereals. I also heard that back in the 1960s, the tour concluded with bowls of ice cream topped with Fruit Loops or Cocoa Crispies. (sorry I missed that!)

After the company stopped giving their tours, a substitute came later in 1998 when a museum/exhibit called "Cereal City" opened at the factory. Cereal City had a simulated cereal production line, but it just wasn’t the same as seeing the real thing. That too came to an end when Cereal City closed in 2007.

Special thanks to Heidi Allen for providing the picture at the top of this post. She is in the picture with her brother Andy Stokes (on the left). I don't think pictures were allowed on the tour, but afterwards many families took pictures at the Tony the Tiger and Tony Jr. statue outside the plant.

Here is more information and pictures about the  Kellogg's Cereal Factory Tours .

Here is more on the  history of Kellogg's .

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The National Cereal Festival June 8, 2024!

National Cereal Festival June 8, 2024! If you are unfamiliar, this signature festival highlights Battle Creek’s heritage as the birthplace of the cereal industry and is a tradition that has drawn people far and wide for over 50 years.

This family-friendly festival includes a variety of entertainment! Live music will be provided by Kanin Wren – The Taylor Swift Experience, as well as Allie Garland and Sean Gibson. Live animal shows will be provided by Realm of the Reptile, along with inflatables from Kirk’s Jump N Fun Rentals. We will also have yard games, children’s activities, arts and crafts, and of course FREE cereal for all!

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Attraction:

Cereal City USA (Closed)

Battle Creek, Michigan

Dr. John Harvey Kellogg was chief medical officer at the Battle Creek Sanitarium in the late 19th century. He believed that diet was a key to good health. "Eat what the monkey eats," he told anyone who would listen. "Simple food and not too much of it."

In an attempt to create a substitute for bread, Kellogg turned wheat into flakes -- which his kid brother then packaged and marketed as the world's first breakfast cereal. To cut a long story extremely short, this led to Battle Creek becoming the "Cereal Capital of the World," and eventually to Kellogg's Cereal City USA, a $22 million breakfast food funhouse that opened downtown in 1998.

We toured Cereal City just after we had seen the American Museum of Magic , an attraction built by one man who ate peanut butter sandwiches and went without a car so that he could fund it. Cereal City was not built by people who had to eat peanut butter sandwiches. Slick and corporate, it's an attraction-by-committee that leases space to non-cereal advertisers, such as Lego blocks and Kellogg's Eggo Waffles. And then forgets to make any sort of Lego My Eggo joke. Battle Creek itself has had representations of its Red Onion Cafe and Bijou Theater built into this place's bendy-twisty, ToonTownish decor.

Cereal City really does try to be wacky and goofy, but its corporate roots are always showing. It has a mission statement posted at its ticket counter. It was voted "Best New Product" by The International Association of Amusement Parks and Attractions. Imagine a Disney Store that charges admission, with a few video theaters and other diversions thrown in, and you'll have Cereal City.

Kids are the intended audience at Cereal City, making it a magnet for at-their-wits-end parents and a godsend to the cereal industry, which needs to court a new generation of breakfast product consumers. Representations of Tony the Tiger; Snap, Crackle, and Pop; and Toucan Sam are everywhere. We enjoyed the circlet of Tony faces around Cereal City's outdoor glockenspiel, tracing the evolution of everyone's favorite cartoon tiger. Poor Dr. Kellogg, however, is reduced to a colorless dummy in a second-floor Historical Timeline display. The snack bar that bears his health-nut name serves ice cream sundaes topped with Fruit Loops.

Fun? This place is a Brand Manager's garden of delights. "The Best to You Revue" sits visitors in a giant kitchen while video screens and animated Kellogg's characters tell "the story of cereal." "A Bowl Full of Dreams" in the Cereal City Cinema is another marketing homage, this one narrated by the late Bob "Captain Kangaroo" Keeshan. The Cereal Bowl of America Heritage Theater shows a history of Kellogg's TV ads on TV sets. The Famous Flakes counter is always busy, with visitors having their picture taken and placed on single-serving souvenir boxes of Frosted Flakes. Full-size boxes are displayed behind glass, graced with the faces of C-list celebrities such as Kevin Neelan (Saturday Nite Live), Tom Greene (former Mr. Drew Barrymore), and somebody from Survivor II.

Visitors to Cereal City quickly notice boxes of Corn Flakes moving along a conveyor belt near the ceiling. This advertises the sentimental highlight of Cereal City, its "simulated Cereal Production Line." At one time Kellogg's gave tours of its manufacturing plant in Battle Creek (Here's what a happy family looked like after taking the tour in 1985). That ended in 1986, "due to OSHA and espionage," according to our tourguide (Rival cereal giant Post was also in Battle Creek.).

Cereal City recreates the factory tour, or at least parts of it. One can almost see the focus group questionnaire that shaped its creation: What do you enjoy most about food factory tours? The answers: 1) the sanitary paper hat, and 2) the warm, "fresh-made" food sample at the end of the tour. And that's what you get here. But there is no food factory at the other end of the conveyor belt.

After an introductory video (where you're given your paper hat), you're walked past a dozen fake manufacturing stations -- fake machines, pipes, valves. Monitors show video of the real manufacturing, which takes place somewhere else. At the last station, with the conveyor-belt Corn Flakes boxes directly overhead, you're encouraged to twist a gumball dispenser handle and receive a Dixie cup full of warmed-up cereal. It isn't fresh-made. It's just warmed up. But the people on our tour waited in line to get it.

Kellogg's Cereal City USA is a faint echo of a lost time, an attraction geared to getting Americans used to the idea of NOT seeing things being made. Now that the factories have been outsourced to Mexico and China, we're being taught to redirect our consumer love toward the marketing, not the manufacturing. The kids don't know any differently. Cereal fans -- who long ago stopped eating what the monkey eats -- will just have to get used to it.

Jan. 2007: Cereal City USA closed permanently.

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2024 AWESOME Guide to Things to Do in Battle Creek Michigan

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If you are traveling on I-94, you are sure to run straight into Battle Creek. While this historic Michigan town would be easy to pass by — especially since Kalamazoo and Grand Rapids are on the horizon — a stop in Michigan’s famous Cereal City is always worth it.

Battle Creek is known as the birthplace of cereal — and when the wind is blowing in the right direction you may smell cereal wafting in the breeze. But it’s also a town with a rich history that includes a vital role in the Underground Railroad and scenic public parks. With historic sites and a downtown that is being revitalized, there’s a contagious energy in Battle Creek that makes a trip here feel special.

How Battle Creek Became Cereal City

Centuries before the cereal industry blossomed in the heart of Battle Creek, the lands that now comprise the city were the home of Native Americans, primarily from the Nottawaseppi Huron Band of the Potawatomi. Once European settlers arrived, Battle Creek quickly grew into a market center for prairie farmers, with the community thriving on the abundance of natural resources in the area.

At the onset of the Industrial Revolution, it was clear that Battle Creek was ready to grow and prosper. Around this time, a patient came to Battle Creek to recuperate from chronic health conditions and became consumed with the growing trend of marketing healthier foods. His name was C.W. Post, and he later created Grape-Nuts Cereal, which was introduced in 1897 and helped launch the Post Cereal company. His efforts made Americans believe that breakfast truly was the most important meal of the day – and that cereal was the perfect option.

Around the same time, W.K. Kellogg, who worked for his brother John H. Kellogg at the Battle Creek Sanitarium (where Post was a patient), created cornflakes (originally made with wheat) for patients at “The San.” They proved so popular that the Kellogg Toasted Corn Flake Company (later known as the Kellogg Company and WK Kellogg Co.) was founded in 1906. In addition to an array of delicious breakfast cereals, the Kellogg Company also introduced the idea of cereal box prizes.

DID YOU KNOW : Vernon J. Herzing developed his famous cereal, Honey Bunches of Oats, in Battle Creek and Rice Krispy Treats were invented in the city by Malitta Jensen and Mildred Day. The city also holds its annual Cereal Festival, allowing festival goers to dine at the World’s Longest Breakfast Table.

By the turn of the 20th century, Battle Creek was at the heart of the “Cereal Boom,” with more than 80 cereal companies operating in the area. Today, Kellogg and Post are the only remaining cereal companies from that boom, but they continue to anchor the local economy in Battle Creek.

Outdoor Things to Do in Battle Creek

Battle Creek may be known as the place where everyone’s favorite breakfast cereals are made, but it’s also an agricultural community with an abundance of natural beauty. These are just a few of the best outdoor things to do in Battle Creek…

Experience the Wonder of the Fantasy Forest at Leila Arboretum

If you are looking to experience a day of whimsy and wonder during your time in Battle Creek, then the Fantasy Forest at Leila Arboretum should be one of the first stops on your itinerary.

This sculpture garden feels like it has been ripped from the pages of a fantastical storybook, with carvings of witches, wizards, dragons, and other mythical creatures waiting around every turn. Most guests spend at least an hour or two exploring this forest, which delights the imaginations of children and adults alike.

The forest has quickly become one of the most popular attractions in Battle Creek and stands as proof that beauty can emerge from destruction. All the sculptures in the forest were created out of ash trees destroyed by the emerald ash borer invasion.

Spend a Day at Binder Park Zoo

One of the best places to enjoy a family adventure in Battle Creek is at the Binder Park Zoo . This quaint zoo is open seasonally between early May and late October, making it a favorite among families and visitors hoping to enjoy the fresh air and warm temperatures during the summer months.

As they meander through the zoo, visitors can see dozens of animal species as they interact with their habitats. Some of the most popular animals at the Binder Park Zoo include the African Lion, American Black Bear, Ostrich, Reticulated Giraffe, and Snow Leopard.

There’s even an opportunity to feed the giraffes at the Twiga Overlook, which is a fun memory for families to cherish.

In addition to the animal exhibits, the zoo has a variety of entertaining attractions. The Wilderness Tram takes visitors on a safari ride through the savanna, and the Z.O. & O. Railroad which takes guests on a scenic journey through the natural areas of the zoo.

Explore Historic Bridge Park

Spanning across more than 26 acres, Historic Bridge Park is an idyllic green space in Battle Creek that is beloved by residents and visitors alike. The park owes its name to the series of historic bridges that have been lovingly restored and connected to the park as part of a trail system.

The park is built along the edges of the Kalamazoo River and Dickinson Creek and features some of the most pristine, natural views in Calhoun County. Popular park activities include walking and hiking the trails, boating along the river, picnicking in the pavilion, and looking for wildlife.

Not only are these bridges picturesque and interesting, but they also serve as a living history museum. The bridges pay homage to the history of transportation in Michigan, and the art of steel fabrication that made bridgework possible.

Pick Your Own Bouquet at Zemr Family Farm

Self-described as a small hobby farm, Zemr Family Farm has quickly become one of the most well-known summertime attractions in Battle Creek.

This flower farm specializes in U-pick flowers, allowing visitors to meander through their flower fields and build their own vibrant bouquets. The farm typically opens in the spring when the flowers begin to bloom and stays open until the end of the harvest season in October. This makes it the perfect place to stop if you’re visiting Battle Creek during the warm weather season.

Visit the Underground Railroad Sculpture at Linear Park

Given its central location between Indiana and the Canadian Border, Battle Creek played a pivotal role in the Underground Railroad . Several stationmasters in the Battle Creek area worked to aid freedom seekers hoping to make it to Canada where they could begin to restart their lives.

Today, Battle Creek pays homage to this important piece of the community’s history through the Underground Railroad Sculpture on display at Linear Park. This sculpture is the largest monument in the country dedicated to the tireless and often dangerous work of the Underground Railroad.

Featuring depictions of Harriet Tubman and stationmasters Sarah and Erastus Hussey helping freedom seekers along the route, it is a powerful and moving work of art.

Learn a Bit About the Past at the Historic Adventist Village

The Historic Adventist Village is a recreated village showcasing the community of Adventists who settled in the region in the 19th century.

The village spans more than three city blocks, and it includes a variety of historical structures, including an 1852 log cabin, a replicated 1857 meeting house, and a one-room schoolhouse designed in the style of the 19th century. Guests interested in visiting the village are encouraged to make reservations in advance to be sure that a tour guide will be available.

Indoor Things to Do in Battle Creek

Battle Creek is not immune to Michigan’s wild weather, so if you are looking to escape the elements, you will find that these are some of the best indoor activities and attractions in Battle Creek…

Try Your Luck at Firekeeper’s Casino

Firekeeper’s Casino is a casino and hotel in Battle Creek that has earned the reputation of being one of the best entertainment and gaming destinations in Michigan.

Known for its Vegas-like atmosphere, Firekeeper’s Casino is a lively and entertaining casino that offers guests the chance to play their favorite games, make a few bets, and delight in the kinds of shows found in Sin City.

Visit the Battle Creek Regional History Museum

The Battle Creek Regional History Museum offers visitors an engaging and immersive experience that allows them to better understand the cultures and communities that came together to make Battle Creek the wonderful place that it is today.

The “Museum Lite” space in the front of the building features a regional history exhibit and a Battle Creek gift shop. The “Museum Lite” displays are rotated frequently, allowing visitors to learn a little more every time they stop by. Past exhibits have included a Michigan Air National Guard exhibit, a baseball and cereal display, and an exhibit on Sojourner Truth.

Explore the Art Center of Battle Creek

For over 70 years, the Art Center of Battle Creek has been integrating arts and culture into residents’ daily lives. Since it opened its doors in 1948, the art center has aimed to provide engaging programming for residents to help expose them to the world of art, while giving artists a space to display their creations.

During the year, up to a dozen exhibits are displayed at the art center, making this one of the most interesting and inviting indoor attractions in Battle Creek.

Local Restaurants in Battle Creek

Refined dining meets casual appeal at local Battle Creek restaurants which are known for their down-home atmosphere and eclectic menus and give customers plenty to choose from.

Clara’s on the River is easily considered to be everyone’s favorite restaurant in Battle Creek. The restaurant operates out of the historic Michigan Central Railroad Depot and its interior decor makes diners feel as if they have stepped back in time. Boasting an extensive menu that includes burgers, salads, and Tex-Mex options, it would be impossible to visit this restaurant and not discover your new favorite dish.

Finley’s Grill and Smokehouse  is another place to enjoy a mouthwatering meal. It’s the only restaurant in the city that doubles as a smokehouse. It’s the best place for authentic barbecue food in Cereal City.

Griffin Grill & Pub offers a cozy atmosphere and a convenient location . Known as the most authentic Irish pub in the city, this downtown restaurant is famous for its Irish American menu that highlights locally sourced ingredients.

Where to Stay Near Battle Creek

Conveniently located between Detroit and Chicago, Battle Creek is an easy stopping point for weary travelers working their way along I-94. While chain hotels offer ease and convenience, local places offer an authentic and immersive experience.

• Greencrest Manor is a European-style bed and breakfast that prides itself on its luxurious appeal and home-like amenities where no detail is overlooked. Visitors will find seven guest suites — each one decorated in its own unique style — reading nooks and limestone fireplaces for a cozy atmosphere.
• The National House Inn Bed and Breakfast in Marshall is close to Battle Creek and has welcomed visitors for over 150 years. Visitors can enjoy afternoon tea, a warm crackling fire, cozy beds, and more at this scenic B&B.

Battle Creek FAQs

Why is battle creek called cereal city.

Battle Creek is known as Cereal City because the town is considered the birthplace of the cereal industry. At the turn of the 20th century, there was a so-called “Cereal Boom” in Battle Creek, and more than 80 different cereal companies were operating in the city. Today, Post and WK Kellogg Co., two of the most well-known cereal companies in the world, are headquartered in Battle Creek.

Can you tour the cereal factories in Battle Creek?

Kellogg’s began offering tours of its factories in 1912, and those tours continued until 1987. By the time the tours stopped operating, more than 6 million people had walked through the factory and learned more about how cereal was manufactured and produced. Today, there are no public cereal factory tours available in Battle Creek.

Does Battle Creek really smell like cereal?

Depending on the direction of the wind, you may be able to smell the scent of cereal blowing in the breeze in Battle Creek. During the cereal industry’s prime, many people said that the streets of Battle Creek smelled like Fruity Pebbles.

I grew up about 10 miles north of downtown Battle Creek, and when the wind was blowing in our direction, we could smell the Fruit Loops baking. The smell of cereal is the smell of home! Ashley Pichea

Does Battle Creek have a downtown?

Yes, Battle Creek has a historic downtown area that is currently redefining itself. The revitalized energy in downtown Battle Creek is infectious, with people coming from around the state to enjoy the local shops and restaurants that can be found there.

Discover Battle Creek, Where Small Town Charm Meets Innovation and Ingenuity

If you need to escape to a place that offers a sense of tranquility and natural beauty — and where the scent of fruit-flavored cereal wafts in the breeze — Battle Creek is a must-visit Michigan destination for you. With its picturesque parks, historical sites, and bustling downtown, a trip to Battle Creek is perfect for your next weekend road trip or a summer getaway.

A lover of all things Michigan. Will never get tired of exploring the unique places across the state and meeting all the awesome inspiring people that are here. Always ready for a new Michigan adventure! Owner, Director, and Chief Explorer!

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Things to Do in Battle Creek, Michigan

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Battle Creek Things to Do in

Battle Creek, Michigan, may be best known as the world headquarters of Kellogg’s cereal, but there are plenty of attractions and things to do in Kellogg. Here’s what you need to know before visiting Battle Creak.

Binder Park Zoo

The massive Binder Park Zoo offers diverse experiences including an African savannah with native herds and a petting zoo that lets you pet and feed a giraffe. If you visit it with children, opt for the Tram Ride, rather than trying to hike with kids between the forest, savannah, swamp, hills, and entertainment area.

You can easily spend the day at Binder Park Zoo since the entertainment area includes picnic tables, a snack bar, full restaurant, gift shop, and restrooms. Strollers are available and Binder Park Zoo is handicap accessible. There are periodic special exhibits and animal shows. The zoo is open April to October. Binder closes out its year with the Halloween Zoo Boo.

Team U.S. Nationals and Air Show of Battle Creek

If you visit at right time of year, typically at the end of June and early July, you can catch the week-long annual Team U.S. Nationals and Air Show of Battle Creak event, which features airshows, hot air balloon rides, and fireworks. There’s an air field devoted to musical performances and the Skerbeck Carnival with rides for children and adults. Enjoy shows by the motorcycle stunt team. The event also offers a half marathon and a 5K race.

Full Blast Recreation Center

Full Blast Recreation Center offers more than 150,000 square feet of family entertainment open year around. You’ll see the water park and water slides from the road, but Full Blast also offers three basketball courts, three volleyball courts, a video arcade, a laser tag arena, a running track, rock wall, a fitness center, indoor and outdoor play areas, and water wars.

No More Kellogg’s Tours

The tours mentioned on some sites at the Kellogg factory ended in 1987. Cereal City USA replaced these tours, but it closed in 2007. The Battle Creek History Museum is under construction . When completed, it will feature Kellogg’s and Post exhibits, as well as information on other local cereal companies.

Editor’s Note: The information contained on this page was compiled using real traveler reviews about Battle Creek things to do and attractions.

We hand-pick everything we recommend and select items through testing and reviews. Some products are sent to us free of charge with no incentive to offer a favorable review. We offer our unbiased opinions and do not accept compensation to review products. All items are in stock and prices are accurate at the time of publication. If you buy something through our links, we may earn a commission.

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Kellogg is splitting up. What does that mean for Battle Creek?

• Published: Jun. 21, 2022, 5:20 p.m.

Kellogg's Headquarters in Battle Creek, Michigan. Joel Bissell | MLive.com

• Rose White | [email protected]

BATTLE CREEK, MI – For 116 years, Kellogg Company has been headquartered in Battle Creek.

But the $14 billion cereal giant announced plans Tuesday to split into three companies and officially move a big chunk of business to Chicago.

“As exciting as this is, it creates uncertainty and we’re well aware of that,” said Kellogg’s CEO Steven Cahillane during a June 21 investor call.

Kellogg’s plans to diverge into three independent companies focused on snacks, cereals and plant-based foods. Corporate headquarters for the snack division will be based in Chicago while the other two companies will remain in Battle Creek.

“This is the cereal city. We need Kellogg,” said State Rep. Jim Haadsma, D-Battle Creek. “From what I understand preliminarily, Kellogg doesn’t intend to abandon Battle Creek but intends to continue to have a commitment here.”

Related: Kellogg to split into 3 companies: Snacks, cereals, plant-based food

Per Tuesday’s announcement, popular Kellogg’s brands like Pringles, Cheez-It and Pop Tarts will fall under Global Snacking Co. As the biggest spinoff—generating about $11.4 billion last year or 80% of total sales—the new company will locate its corporate headquarters in Chicago while keeping a campus in Battle Creek.

North America Cereal Co., which netted $2.4 billion in sales last year, will absorb the cereal brands like Frosted Flakes, Corn Flakes and Rice Krispies. And Plant Co., with its $340 million in annual sales, will be led by the Morningstar Farms brand.

Both these companies will be headquartered in Battle Creek.

“You don’t want to stagnate because of traditions. The tradition of being in southwest Michigan is great and I love it,” said Bob Samples, a former Hormel Foods executive who now teaches at Western Michigan University. “But at the same time, in order to grow, sometimes you got to think beyond your own borders. Kellogg’s is a massive international brand, not just a Michigan and not just a US brand, and so they need to think of a worldwide strategy.”

Kellogg’s reported 3% global growth last year even as North American profits dropped half a percent due to supply chain issues, a major labor strike and a plant fire, the company said in an earnings report.

Related: Sen. Bernie Sanders rallies in Battle Creek as Kellogg strike continues

The split follows other corporate break-ups like General Electric, IBM and Johnson & Johnson.

Samples says the move creates “huge upside growth potential” for Kellogg’s to focus on developing its individual brands.

“I think this is a great move to generate the type of strategy and focus that’s going to help them grow overall,” he said. “And that growth, whether it comes from the headquarters that’s here in Western Michigan or some of the things that they’re going to do in Chicago, outweighs anything else to try to bring more profit to the state and create a better opportunity for the company to grow.”

Following the announcement, Kellogg’s shares jumped nearly 8%.

But the news still raises concerns for Cereal City, USA.

Although no local jobs will be affected by the split, Calhoun County Commissioner Jake Smith says this follows Kellogg’s years-long trend of slowly pulling out of Battle Creek.

“The jobs heading up to Grand Rapids, Chicago, other metropolitan areas, even global areas has been happening for a very long time,” he said. “It’s been a drip, drip, drip.”

Related: We miss the heyday of Cereal City USA

With about 31,000 employees worldwide, Kellogg’s has about 2,000 Battle Creek workers across both its corporate headquarters at 1 Kellogg’s Square and the Porter Street plant.

With a skilled trade workforce and existing infrastructure like the Battle Creek Executive Airport, Smith believes the city can continue to attract investment from small and medium-sized businesses.

Auto manufacturer Denso Manufacturing Michigan is the city’s biggest employer with 2,500 jobs, according to economic development group Battle Creek Unlimited. Firekeepers Casino and hospitals like the Veterans Administration Medical Center and Bronson Battle Creek are also economic drivers.

“This is the breakfast capital of the world. Nobody can change that. We have that history and that’s not going anywhere,” Smith said. “But there are a lot of exciting opportunities to diversify our economy moving forward, and I hope Kellogg’s is a part of that.”

Kellogg’s expects the spin-offs to be completed by the end of 2023.

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Careers Overview          Our Brands           Benefits           Hiring Process

Title:  Food Developer Intern

Our Food Developer Interns are innovating the future of cereal.

You're not afraid of a challenge—at WK, we live by that. We're a tight-knit team that shows up for one another every day. If it has never been done, we'll be the first to do it! Don't be afraid to create new processes, build the roadmap, and roll up your sleeves. Experience the one-of-a-kind combined stability of your favorite brands with the energy of a young startup. Show us what you've got! We know you have the skills; take them further at WK.

Join our research and development team as a Food Developer Intern based in Battle Creek, Michigan! Our Cereal Research & Development team focuses on developing new and improving existing products and processes by applying food science, culinary, and other technical skills. In this role, you will have the unique opportunity to work on various projects involving diverse technologies throughout our cereal portfolio. You will collaborate with our manufacturing & co-manufacturing facilities and colleagues across the US, Canada, and Mexico.

We’re looking for an individual who is passionate about what they do, immensely curious, and a nimble learner with a strong desire to be part of a team that wants to deliver exciting new foods to the market. This role will suit someone comfortable workshopping innovative ideas with marketing and insights, presenting their great prototypes, and executing these foods in partnership with our supply chain.

What else do I need to know?

This paid internship is a 12-week commitment starting May 2025. The role is part of a hybrid work environment requiring 2-3 days per week in our Battle Creek, MI office. A Sign-on bonus may be provided for out of area candidates.

How you’ll make your WK mark!

We're a 118-year-old startup built by teams that aren't afraid to try something new and figure out the best path forward. Ready to roll up your sleeves? You can expect these responsibilities, but we know you'll put your twist on them.

• Exploring New Opportunities : Collaborate with marketing and insights to identify, frame, and pilot new business opportunities across our portfolio of well-loved brands.
• Project Management : Design, develop, organize, and manage innovation and renovation projects while ensuring precise and appropriate documentation.
• Innovation Support : Participate in ideation sessions and bench-top experimentation to support the development of new ideas and effectively communicate these concepts.
• Compliance Assistance : Support labeling, nutritional, regulatory, quality, and food safety efforts.
• Product Improvement : Evaluate ingredients and processing techniques to identify and commercialize product improvement and cost reduction opportunities.
• Experimentation : Design, plan, and execute experiments for bench-top, pilot plant, and plant trials, gather and analyze data, document and report results, and make recommendations.
• Startup Support : Ensure successful startups of new products, product improvements, cost reductions, and changes in ingredients, formulas, specifications, or processes.
• Documentation : Document all work according to guidelines and provide timely project reports to ensure good communication of project status, progress, issues, and timelines.
• Prototype Development : Prepare prototype products to the design brief and lead our business partners through effective food reviews.

Ingredients you bring!

• Currently enrolled in a Bachelor’s (Sophomore, Junior or non-graduating Senior status) or Graduate program in Food Science, Food Technology, Engineering, or a related field.
• Strong interest in food development and innovation.
• Excellent communication and presentation skills.
• Ability to manage multiple projects and prioritize tasks effectively.
• A self-starter who thrives in a fast-paced and sometimes ambiguous environment.
• Experience in processing equipment, ingredients, flavors, emerging technologies development, or commercial scale-up in food industries a PLUS
• Culinary degree or experience in culinary arts a PLUS

Grab a bowl — this is our story

We started small—cornflake small. But we're a new company with over a century of experience behind us. Our history is iconic: From Kellogg’s Frosted Flakes to Froot Loops and more, we've built a legacy with the brands to boast about. Behind every box, bowl, and breakfast is our ground-breaking team. The proof is in the product—and our cereal tastes gr-r-reat! We put our people first, and your excitement, collaboration, and can-do attitudes are not just part of our history, but our path to the future.

We've been part of morning routines for generations—it's what drives our motivation to do good. Whether it's the bowls we fill, our impact on communities, or respecting natural resources, we strive to make positive changes. Join us for the brands, stay for the people – and be a part of our team dedicated to making the coolest, most delicious cereals around.

ABOUT WK KELLOGG CO

At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi , Special K, Raisin Bran , Frosted Mini Wheats , and Bear Naked . With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit www.wkkellogg.com .  

If we can help you with a reasonable accommodation throughout the application or hiring process, please email [email protected]

THE FINER PRINT

The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.

WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

For US applicants:

Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow th is  link .

Let’s create gr-r-reat days,

WK Kellogg Co Recruitment

Nearest Major Market: Battle Creek Nearest Secondary Market: Kalamazoo

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8 Fun Facts about Cereal in Battle Creek

2) The original flakes were made out of wheat until 1906 when W.K. Kellogg discovered how to make cornflakes.

3) Kellogg Company was originally called the Battle Creek Toasted Cornflake Company.

4) At one point there were over 100 different cereal companies in Battle Creek. Now there are only three: Kellogg’s, Post and Ralston Foods.

5) Starting out, Post actually had better sales than Kellogg’s due to Post’s belief in advertising.

6) On a good day you can smell cereal in the air in Battle Creek.

7) Tony the Tiger was created in the 1950’s to promote Frosted Flakes on television.

8) W.K. Kellogg’s house sits in Kellogg Park in downtown Battle Creek. You can tour it by appointment.

For more fun facts on Kellogg’s, click HERE . For more fun facts about Post, click HERE .

National Cereal Festival is on June 9, 2018

*Originally posted on June 6, 2017