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Tourism in Slovenia 2021: stats & numbers

In 2021, 4 million tourist arrivals and more than 11 million tourist overnight stays in Slovenia were recorded, which is 31% more arrivals and 22% more overnight stays than in the same period in 2020.

Of 4 million tourist arrivals and more than 11 million tourist overnight stays generated in Slovenia in 2021, foreign guests generated 1.8 million arrivals and 4.8 million overnight stays. In the first 11 months of 2021, 1.36 billion euros from travel exports were recorded. 2021 entered the history of Slovenian tourism as another year marked by the Covid-19 pandemic.

The numbers and statistical data on arrivals and overnight stays in 2021 in Slovenian tourism are better than in 2020, but still significantly below the level of 2019.In 2021, 35.7% less tourist arrivals and 28.7% less tourist overnight stays than in 2019 were recorded. By the end of the year, 4 million tourist arrivals and 11.2 million tourist overnight stays were recorded, i.e.  30.6% more tourist arrivals  and  22.2% more tourist overnight stays  than in the same period in 2020. Of this, foreign guests generated 1.8 million tourist arrivals (45.8% of all) and 4.8 million overnight stays (42.6% of all), which is  50.7 % more tourist arrivals  and  43 % more tourist overnight stays  than in 2020. Domestic guests generated 2.1 million tourist arrivals (54.2 %) and 6.4 million tourist overnight stays (57.4%), which represents 17.4 % more tourist arrivals and 10.4 % more tourist overnight stays than in 2020.

THE NUMBERS AND STATISTICAL DATA ON ARRIVALS AND OVERNIGHT STAYS IN 2021 IN SLOVENIAN TOURISM ARE BETTER THAN IN 2020, BUT STILL SIGNIFICANTLY BELOW THE LEVEL OF 2019.

Zdravko Počivalšek, Minister of Economic Development and Technology :  “The covid-19 pandemic showed the importance of the tourism sector for many economic activities, as well as the economy in general. Due to the decline in international travel during the pandemic, global and domestic tourism industry suffered greatly in 2021, though slightly better results on tourist visits compared 2020 were recorded. However, this is still far from the figures we recorded in the record year of Slovenian tourism in 2019. We can say that Slovenian tourists contributed a lot to the results of Slovenian tourism in 2021, especially thanks to the measures taken by the state to help tourism recover from the covid-19 pandemic, including the introduction of tourist vouchers. For further visits by both domestic and foreign guests, it is important that we highlight that tourism providers in Slovenia provide safe and quality services and that all guests are warmly welcome. Successful tourism will also have a multiplier effect on higher economic growth this year and in the future.”

Ilona Stermecki, M.Sc., acting director of the STB :  “With the aim of strengthening Slovenia’s visibility and reputation, the Slovenian Tourist Board continues and upgrades the promotion of sustainable, authentic and boutique tourism. Promotional and marketing activities in foreign markets, especially nearby ones, where we address guests who are looking for unique experiences in unspoiled nature and a tourist offer of higher added value, have been intensified. This year we will again launch Moja Slovenia, the central motivational campaign, where we will once again invite Slovenians to take holidays in their home country. We will also carry out a promotional campaign for professions in the hospitality and tourism industry. Given the great potential for further development and growth, we pay special attention to the promotion of active outdoor experiences and sports tourism, the central communication theme of 2022-2023. By participating in promotions at international sports events in Slovenia and by joining forces with sports ambassadors of Slovenian tourism and young talented athletes and global media as well, we will strengthen Slovenia’s visibility in the world. At the core of all activities remains the implementation of the sustainable commitment of Slovenian tourism, where we continue to develop and upgrade the Green Scheme of Slovenian tourism and the creation of new indicators of success in tourism. Special attention will continue to be paid to the digitalisation of marketing and communication with both, business community and tourists. With the digital transformation of Slovenian tourism, we want to support Slovenia on its way to becoming one of the most digitally advanced tourist countries in Europe. We are aware that tourist demand is changing in the aftermath of the coronavirus pandemic. There are less and less sought-after destinations for mass tourism and there is a growing demand for individual and boutique tourist offer. This is where Slovenia has a big potential, which we will definitely seek to benefit from and use it in cooperation with the Slovenian tourism industry and other partners of Slovenian tourism, to effectively recover and strengthen tourism after the crisis.”

BY PARTICIPATING IN PROMOTIONS AT INTERNATIONAL SPORTS EVENTS IN SLOVENIA AND BY JOINING FORCES WITH SPORTS AMBASSADORS OF SLOVENIAN TOURISM AND YOUNG TALENTED ATHLETES AND GLOBAL MEDIA AS WELL, WE WILL STRENGTHEN SLOVENIA’S VISIBILITY IN THE WORLD. ILONA STERMECKI, M.SC.

Most foreign tourists come from Germany

Of foreign tourists, in 2021 most overnight stays in Slovenia were made by tourists from  Germany  (22.3 % of all overnight stays made by foreign tourists), followed by tourists from  Austria  (9.0 %),  Italy  (7.4 %),  the Czech Republic  (6.9 %) and  the Netherlands  (6.6 %). Before the pandemic, the distribution in the markets was similar, only the order and share of markets has changed (in the same period in 2019: Germany, Italy, Austria, the Netherlands, the Czech Republic).

THE RATIO BETWEEN OVERNIGHT STAYS OF DOMESTIC AND FOREIGN TOURISTS LAST YEAR WAS 57:43 % IN FAVOUR OF DOMESTIC GUESTS (IN THE SAME PERIOD IN 2019, THIS RATIO WAS 27:73 % IN FAVOUR OF FOREIGN GUESTS).

Most overnight stays were made in mountain municipalities

Last year, most tourist overnight stays were created in accommodation establishments in  mountain municipalities  (30% of all overnight stays), followed by  coastal municipalities  (24%) and  health resorts  (23%). In all tourist municipalities, more tourist overnight stays were recorded than in the same period in 2020: in mountain resorts the numbers incread by 17.9 %, in seaside resorts by 20.3 %, in health resorts by 13.5 %, in Ljubljana by 60.3 %, in towns and cities by 28.6 % and in other municipalities by 36.6 %. In 2021, domestic and foreign tourists generated the highest number of overnight stays in hotels (46.5 % of all overnight stays and 25.8 % more as in the same period 2020), followed by other accommodation establishments and then campsites.

The value of travel exports in first 11 months of 2021: 17.7% higher than in 2020, but almost half lower than in 2019

In the first eleven months of 2021, the value of travel exports amounted to  1.36 billion euros , which is  17.7 % more  than in the same period in 2020, but still as much as 48.8 % less than in the same period in 2019, when the value of travel exports amounted to 2.66 billion euros.

Tourism to reach pre-pandemic levels in 2023 or 2024

Many destinations and associations in Slovenian tourism report  good results in 2021 , to which continuous promotion in domestic and foreign markets and also domestic tourist vouchers have greatly contributed. However, since 19 October 2020, Slovenian tourism has been facing the closure of accommodation establishments (from 19 October 2020 to 24 April 2021), which has had a key impact on the results in 2020.

According to  the UNWTO , a 4% growth in tourism or 415 million arrivals ((400 million arrivals in 2020) were recorded in 2021. Preliminary UNWTO estimates show that international tourist arrivals are still 72 % lower than in the pre-pandemic 2019. In 2020, the worst year for tourism so far, international arrivals fell by 73 %. According to the UNWTO, recovery across global regions remains slow and uneven given the varying degrees of restrictions on movement, vaccinations and tourist confidence. In 2021, the highest growths compared to 2020 were recorded in Europe (+19 %) and the United States (+17 %). The recent rise in COVID-19 cases and the Omicron version are expected to halt the recovery and affect travel confidence in early 2022, as some countries have reintroduced travel restrictions and further restricted certain markets.

Based on the results of the panel of experts in 2022, the UNWTO predicts better prospects for tourism, and most of the participants in the panel expect the return of tourism to the level of 2019 only in 2024 or later. The main factor identified for the effective recovery of international tourism is the rapid and widespread introduction of vaccination, followed by the removal of travel restrictions and more coordination and clearer information on travel protocols. According to the UNWTO estimates, international tourist arrivals in 2022 could increase by 30 % to 78 % compared to 2021, which is still 50 % to 63 % below pre-pandemic levels.

UNWTO reports that the main travel trends in 2022 include  domestic tourism and nearby destinations, outdoor activities, nature-based products and rural tourism .

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Total tourism consumption in Slovenia in 2019 was estimated at EUR 4,797 million. Due to epidemic, it was much lower in 2020 (EUR 2,908 million). Tourism (direct) GDP amounted to 5.4% in 2019 and 3.3% in 2020 of the total GDP.

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Slovenia Sees Record Tourism Numbers in 2023 Despite Floods

Slovenia welcomed over 6 million visitors in 2023 who spent more than 16 million nights, representing the highest tourism figures on record according to new data from the country’s Statistical Office .

The capital Ljubljana saw especially strong growth, up 20.7% in overnight stays.

Foreign visitors accounted for 72% of total overnight stays, with Germany as the top source market.

Mountain and urban municipalities attracted the most tourists, while coastal towns saw declines.

Despite summer floods , Slovenia’s tourism industry showed resilience with continued investments reaping rewards.

Ljubljana Tourist Overnight Stays Hit New Highs

Ljubljana saw considerable expansion in 2023, recording 1.1 million visitor arrivals and 2.3 million overnight stays.

This translates to year-on-year growth of 20.7% in nights spent, representing the highest increase across Slovenia.

Thirty percent of December’s foreign overnight stays took place in the bustling capital, affirming its popularity.

Mixed December Figures Across Slovenia

In December 2023, Slovenia registered 329,000 arrivals and 795,000 overnight stays, rises of 10.6% and 8.7% respectively versus 2022.

Domestic tourists spent 1% more nights while foreigners increased overnights by 14.1% to 492,787. This indicates foreign vs domestic tourist trends tilted further toward visitors from abroad in December and over 2023 generally.

Germany Still #1 Source Market

Analyzing statistics by source market, several countries achieved double-digit overnight stay increases.

Arrivals from Croatia spiked 46.4% while nights spent climbed 38.3% to 621,546.

Italy also posted sizable gains of 12.8% in arrivals and 13.7% in overnights.

However, Germany retained its number-one position for top source markets for Slovenia tourism, generating 1.9 million nights.

Though seeing a slower 6.3% rise in nights, Germany provided 16% of all foreign overnights.

Floods Hit Slovenia Tourism Sector But Strong Rebound Ensues

Destinations across Slovenia endured the extensive impact of floods on Slovenia tourism in 2023 during peak summer months.

Commenting on the new figures, Tourism Minister Matjaž Han specifically credited the sector’s resilience noting record highs were still achieved despite this disruption

Flood damage was mitigated through ongoing investments like mountain resort upgrades.

Thus, tourism resilience in Slovenia post-floods is evidenced by 2023 having 2% more overnights than the previous best year, 2019.

Private Accommodations Expand 15%

Evaluating statistics across accommodation types, privately owned rooms, apartments, and houses saw a considerable 15% year-on-year expansion in nights spent. This demonstrates strong growth in Slovenia’s private accommodation sector versus commercial options.

Another standout figure was record American tourist arrivals in Slovenia, up 31% in 2023 per the Slovenian Tourist Board.

More personalized offerings could attract further US visitors going forward.

Urban Areas Prosper While Coastal Towns Decline

Breaking down Slovenian tourist destinations' annual growth figures, urban municipalities achieved nearly 14% more visitor nights across 2023.

Mountain resorts likewise increased overnights by 3%, showing consistent popularity through the seasons.

Conversely, seaside resorts and ‘other’ smaller municipalities saw dips of -0.6% and -2% respectively.

Investing in sustainable offerings could help coastal areas rebound.

Multi-Year Investments Bear Fruit

Minister Han credited Slovenia’s tourism investment cycle over recent years with upgrading facilities and expanding capacity. This includes mountain resort improvements among other initiatives.

Such efforts kept Slovenia ahead of wider European and global tourism recovery curves per the Tourist Board.

With another strong year forecast for 2024, Slovenia looks to maintain tourism growth momentum.

Record Tourism Numbers Position Slovenia for Future Growth

Despite summer flooding hampering the peak season, Slovenia reached all-time high tourism figures in 2023.

As longstanding investments generate returns, Slovenia is poised for another year of tourism growth pending no major disruptions.

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Tourism in Slovenia

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Slovenia Tourism Statistics

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Slovenia Tourist Arrivals

Tourist arrivals in slovenia fell by 1.3% year-on-year to 1,026,196 in july 2024, following a 1.1% drop in the previous month. the number of domestic tourists decreased by 6.3% to 152,261, as well as foreign tourists by 0.5% to 873,935. most foreign visitors came from germany (12.9% of the total), followed by czech republic (7.2%) and netherlands (6.8%). meanwhile, slovenia saw 2,877,982 overnight stays in july, marking a 0.9% decrease compared to a year earlier. the highest number of tourists overnight stays was recorded mountain resorts (39.4% of the total), seaside resorts (20.9%), spa resorts (13.5%), and the capital (11.8%). source: statistical office of the republic of slovenia, tourist arrivals in slovenia increased to 1026196 in july from 678076 in june of 2024. tourist arrivals in slovenia averaged 370494.46 from 2008 until 2024, reaching an all time high of 1067416.00 in august of 2019 and a record low of 0.00 in april of 2020. this page provides - slovenia tourist arrivals - actual values, historical data, forecast, chart, statistics, economic calendar and news. slovenia tourist arrivals - data, historical chart, forecasts and calendar of releases - was last updated on september of 2024., tourist arrivals in slovenia increased to 1026196 in july from 678076 in june of 2024. tourist arrivals in slovenia is expected to be 650000.00 by the end of this quarter, according to trading economics global macro models and analysts expectations. in the long-term, the slovenia tourist arrivals is projected to trend around 344000.00 in 2025, according to our econometric models.,   markets,   gdp,   labour,   prices,   money,   trade,   government,   business,   consumer,   housing,   taxes,   health,   climate.

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Statistical Research and Analysis

At Ljubljana Tourism, we engage in a wide array of activities related to statistical data analysis and research. Each month, we delve into a diverse range of primary and secondary data sources, and also conduct regular annual analyses and research.On this page, you can access the information about the key tourism statistics on Ljubljana.

The data on arrivals and overnight stays are sourced from the official statistics released by the Statistical Office of the Republic of Slovenia .

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Leading tourist markets visiting Slovenia 2022

Number of tourist arrivals in slovenia in 2022, by source country.

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Statistics on " Inbound tourism in the United Kingdom (UK) "

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• Reasons to travel on vacation to the United Kingdom (UK) 2016
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