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The Quiktrip Logo History, Colors, Font, And Meaning

• BY Bogdan Sandu
• 18 March 2024

Icons speak. Louder than words, even louder than actions.  The QuikTrip Logo  says much about the journey of a brand that fuels America—literally and metaphorically. It’s a visual handshake, a first impression gracing countless corners from Tulsa to Tampa.

Delving into this symbol, we explore not just a design, but the pulse of a retail giant.

You’re in for an odyssey through color schemes and corporate identity, unveiling a tale of gas stations, convenience, and a relentless pursuit of customer satisfaction.

Within these lines lies insight on building a  branding colossus . The evolution of a simple emblem reflecting an empire of  travel centers , the subtleties of marketing collateral, and the symphony of graphic design—all distilled into the emblem we know and trust.

Grasp the essence of visual storytelling as we dissect how  QuikTrip Kitchens  and  QT Rewards  enrich this tapestry. By journey’s end, a logo won’t just be a logo. It will be a story—a  franchise’s beating heart , an emblem of  customer perception .

Embark , and see beyond color and form.

The Meaning Behind the QuikTrip Logo

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File : Kwik Star Logo.svg

File history, file usage on commons, file usage on other wikis.

Original file ‎ (SVG file, nominally 512 × 98 pixels, file size: 5 KB)

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• User:Minorax/PD textlogo (SVG)/2020 December 1-2

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This file contains additional information such as Exif metadata which may have been added by the digital camera, scanner, or software program used to create or digitize it. If the file has been modified from its original state, some details such as the timestamp may not fully reflect those of the original file. The timestamp is only as accurate as the clock in the camera, and it may be completely wrong.

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Items portrayed in this file, 10 february 2018, image/svg+xml.

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Kwik Trip Logo PNG Vector

Kwik Trip logo png vector, transparent logo and icon in PNG, SVG formats.

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QuikTrip makes use of Monthoers in headlines/callouts on their website – an effective choice for fun and engaging typography. The main text typeface used here is Oswald .

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Kwik Trip Logo PNG Vector

Kwik trip logo png vector, transparent logo and icon in png, eps formats..

• Information: Kwik Trip
• Website: kwiktrip.com
• Type: Brand
• Format: EPS
• Software: Adobe Illustrator
• United States

Kwik Trip Logo

About Kwik Trip Logo

The logo provided features the text "Kwik Trip" in a stylized font. The "Kwik" part is designed with a unique, italicized font with bold red letters, conveying a sense of speed and convenience. The "K" has a distinctive swash at the top left, making it look dynamic, and a tail stroke extending from the bottom right of the "K," underlining the whole word diagonally towards the right. The "Trip" shares the same red color and italicization but is in a smaller, more standard sans-serif font. Positioned directly below the "Kwik Trip" text, there's a tagline that reads "Big on fresh. Low on price." in smaller, black font, suggesting the company focuses on freshness and affordability. The tagline is in a straightforward sans-serif font that contrasts with the main name's more stylized presentation. The entire logo uses lowercase letters except for the "K" in "Kwik," and there is a trademark symbol (™) at the end of "Trip." The logo would likely be associated with a convenience store or similar retail establishment.

The Kwik Trip logo is a business logo made up of around 2 different colors.

The Kwik Trip logo is quite a simple logo made up of just one shape, it consists of just 1 rectangle.

We have pulled the following text out of the logo: WIKTRIA .

The Kwik Trip logo is a Kwik Trip, Inc., Kwik Star, Business, United States, Kwik and Trip logo.

You can read more about Kwik Trip on their website .

Basic Colors

We've taken a look at the image and pulled out some colors that are common across lots of logos. The colors below aren't the exact colors found in the image, but approximations to common colors.

Advanced Colors

We've extracted the below 'advanced colors' from the logo. These should be much closer to the actual colors found in the logo. Our extractor tries to only take the main colors of the image and tries to ignore shading on anti-aliasing or shadows. This generally leads to better results, but in some circumstances you might find a few unusual colors being pulled from the logo.

The below are the hex colors that are found in the logo. You can assume that these are the actual colors used in the logo. Our color extraction tool that takes the colors from the logo tries to ignore anti-aliasing and shadows, so you may sometimes find a slightly odd result, but this is rare. These colors should be very similar to the Advanced Colors, but you'll notice subtle differences. If you're interested in the exact color then use the hex, but if you're trying to describe the logo then use the Advanced Color or the Basic Color above.

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Kwik Trip Rebrand

The objective of this project was to choose a company to rebrand and redesign–I chose Kwik Trip. You can see the process I took beginning with redesigning the logo and finishing off with mocking up a few marketing pieces. One of the marketing pieces includes a full website built from scratch around the Kwik Trip rebrand/redesign. Thanks for taking the time to check it out!

• Gas stations

Wisconsin-based Kwik Trip operates its convenience stores in Illinois and Iowa as Kwik Star in order to avoid confusion with QuikTrip .

1993–2019 [ ]

2019–present [ ]

External links [ ].

• Kwik Trip-Kwik Star