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Guides > Selling Travel Packages Made Easy: A Guide for Travel Agents

Selling Travel Packages Made Easy: A Guide for Travel Agents

• Darrien Watson

In this guide

Table of contents.

Managing group trips can be challenging if you are running a travel agency . Juggling multiple bookings, payments, and preferences for large groups often leads to unnecessary stress and potential errors.

For your customers, travel packages can simplify their journey, offering everything they need in one easy purchase. As a travel agent , incorporating such packages into your strategy can increase your bookings and make your services more attractive. Many travelers still rely on agencies to find the best deals, but offering personalized packages directly to your customers gives you a unique edge in the market.

This is where SquadTrip comes in. With its platform, you can build fully customizable travel packages tailored to your clients’ needs. Whether it’s offering different tiers like basic vs. premium or managing accommodations for singles vs. couples, SquadTrip streamlines the process, leaving you more time to focus on the bigger picture—planning the perfect trip.

In this article, we’ll explore how to create and sell travel packages effectively. You’ll learn what influences the success of your packages and discover proven methods to market them.

Tips For Selling More Travel Packages

To stand out in the competitive travel industry , you need smart strategies that make travel easy and appealing for your clients.

Let’s dive into some practical tips to help you sell more packages and grow your business.

Use an Efficient Booking System

To boost sales and improve your functionality , it’s crucial to invest in a reliable booking system . A well-designed system will help you manage online travel bookings, automate tasks, and free up time to grow your business. The key is choosing one built specifically for travel agents , offering tools for creating, managing, and tracking travel packages .

For example, imagine you’re handling a group booking for a corporate retreat with 50 attendees. Without a good system, managing individual preferences, payments, and accommodations can become overwhelming. 

But with a specialized booking system like SquadTrip , you can automate the entire process. The platform allows you to set up custom travel packages , track who has paid, and send automatic reminders. This not only saves you hours of manual work but also lets your clients have a comfortable experience from start to finish.

Get Listed in Travel Directories

Visibility is everything when selling travel packages , and one way to increase it is by securing listings in popular directories and travel guides. These resources are often the first stop for tourists planning their vacations. 

As a tour operator , you can get our business featured in them to increase your chances of attracting potential customers . Look into destination-specific guides that include reviews of hotels, restaurants, and attractions. Additionally, consider paid directories that offer advertising options to further broaden your exposure. The more visible your tour packages are, the more likely they’ll sell.

Let’s say you’re offering French wine tours. Getting your business listed in popular directories can make your travel agency more popular and visible. These guides are frequently consulted by tourists planning their trips to France , especially those potential customers who are looking for curated experiences like vineyard tours in regions such as Bordeaux or Champagne.

Timely Promotions

The timing of your promotions can make or break your booking success. While it may be tempting to focus on peak seasons, the competition during these times can be overwhelming. A better approach is to offer alternative packages during off-peak seasons. For instance, you could promote winter getaway deals for a tropical destination like Hawaii or create exclusive packages for quieter months. This not only keeps your business running year-round but also helps you stand out in a crowded travel business .

Offer Flexible Payment Plans

Offering flexible and varied payment options is a great way to make your packages more accessible. Some customers may prefer to pay upfront, while others need the convenience of installments. 

By accommodating both preferences, you widen your customer base and make it easier for people to commit to a purchase. Flexible payment options also build trust and demonstrate that you’re willing to work with your customers to make their dream vacation a reality.

To simplify this process, consider using SquadTrip . The platform allows you to create customizable payment plans personalized to your clients’ needs. Promoting these payment options across your website, social media , and emails will further enhance your booking experience, helping you convert more inquiries into sales.

Different Types of Travel packages

Here are some common types of travel packages you can offer:

• All-Inclusive Packages: An all-inclusive package covers everything in one upfront price. This typically includes accommodations, meals, drinks, activities, and entertainment. This confirms that your customers don’t need to worry about hidden fees or extra costs. For example, if you’re offering a luxury resort trip to Paris , the package could cover everything from gourmet meals to guided tours of the Eiffel Tower.
• Corporate Packages: Corporate travel packages are designed for business travelers and often include airfare , hotels, and event bookings. Many companies prefer these packages for corporate retreats, team-building activities, and business meetings. This could include luxury accommodations, meeting spaces, and organized activities.
• Vacation Packages : A vacation package bundles various services—such as flights, accommodations, and excursions—into a single, cost-effective offer. This type of package is ideal for customers seeking a complete, stress-free experience. For instance, a vacation package for a Caribbean family trip to Jamaica could include flights, an all-inclusive beachfront resort, and excursions like snorkeling. By combining these elements, you provide your clients with convenience and value, allowing them to relax and enjoy their vacation without the hassle of planning each detail individually.

How To Market Your Travel Packages Online?

As many travelers prefer booking online, having a strong digital strategy is essential. Here are four ways you can promote your packages online and increase sales:

• Build a Mobile-Friendly Website with Easy Booking: It is a good practice to see if your website is optimized for mobile devices and offers a 24/7 online booking process . This makes it easy for travelers to browse and book packages from anywhere, at any time. A user-friendly platform helps you make sure you don’t lose customers to a complicated or slow website.
• Leverage Social Media and Paid Ads: Promote your packages through a marketing strategy targeted to social media ads and paid search campaigns. Platforms like Facebook, Instagram, and Google Ads allow you to reach specific target markets interested in travel. For example, you could run a campaign featuring your Europe tour package , targeting adventure-seeking travelers or families looking for a getaway .
• Create Engaging Content: Publishing valuable, Search Engine Optimized ( SEO ) content on your website and social media helps drive organic traffic and materialize your marketing efforts . Write blog posts about travel tips or guides on popular destinations, and share appealing visuals on Instagram to showcase your packages. This content not only attracts new customers but also helps establish your travel services as an authority in the tour business .
• Use Email Marketing for Personalization: Tap into your existing customer database by sending personalized email campaigns. For example, you could send custom emails promoting a special offer on a San Francisco tour to customers who have previously expressed interest in such destinations. Personalized messages help you connect with clients and encourage repeat business.

Simplify Your Travel Package Management with SquadTrip

SquadTrip makes it easier than ever to manage and sell travel packages with just a few clicks, allowing you to focus on delivering memorable experiences while we handle the details.

With SquadTrip, you can:

• Create Customizable Travel Packages : Tailor each trip to fit your client’s needs, whether it’s single vs. double accommodations or basic vs. premium experiences.
• Offer a Traveler Portal : Give your clients control over their bookings, allowing them to manage payments, purchase add-ons, and view their itinerary—all in one easy-to-use platform.
• Add-ons and Extras : Increase revenue by offering à la carte options for your travelers to purchase during checkout, making their trip even more special.
• Monthly Auto-Billing : Make payments more convenient with automatic monthly invoicing, saving you time while making it easier for your customers to afford their dream vacations.
• Seamless Payment Processing : Secure, fast payments are handled via Stripe, ensuring daily payouts directly to your bank account without any hassle .

Create your trip for free with SquadTrip and discover how this all-in-one platform can simplify your process and help you manage travel packages effortlessly.

Start Planning Your Next Group Trip Today

Sign up for a free SquadTrip account and take the first step toward simplifying your group travel planning journey with your professional trip planning software.

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Explore Bali in style! From backpacker to flashpacker. Visit Bali’s best beach clubs, sip cocktails, clifftop & watch the golden sunset as we explore Bali’s most beautiful islands in comfort, class & style. A tropical blend of golden sandy beaches, luscious green limestone mountains & turquoise blue oceans. From cooking classes to surf lessons. Immerse yourself in the tru Indonesia & you’ll never look back. Think Bali, but boujee.

Our Flashpacker style is for those who want to experience our bucket list activities, but with a little more comfort and style. We've included all the best bits of our Classic tours but with higher standards of accommodation, transport and activities. Done the hostel vibe? Then this is your natural progression. It still has the epic backpacker vibe, but a bit more boujee. We like to call it ballin’ on a budget. From backpacker to Flashpacker.

Seminyak is one of Bali’s most beautiful destinations. Our elegant and luxury hotel/suite/villa resort is located in the heart of Seminyak and has stunning modern rooms with large balconies overlooking either luscious garden views or the resort's blue lagoon pool. With flat screen TVs and free wifi, there’s no better place to unwind. The resort is lined with emerald greenery, exotic palm trees giving you the ultimate tropical paradise feel. Combining Balinese architecture with a sophisticated and contemporary design, our hotel tru-ly is bliss. Located a 10 minute walk from Seminyak Beach and close to world famous beach clubs, chic boutique restaurants and cute quirky cafes, the location is ideal, the hotel is heaven. The perfect place to start the trip of a lifetime.

Our modern, stylish resort is in the very heart of Ubud. Located close to Ubud's main street and surrounded by luscious greenery, you’re sure to have the ultimate zen experience as we check into our boutique hotel. Stay in the very heart of Ubud in stunning contemporary rooms with private balconies overlooking the hotel's blue lagoon inspired pool. Relax in paradise in our tropical resort, lay out in floating sun loungers at the pool or hit the spa for the ultimate Bali bliss experience.

Step right into the paradise of white sandy beaches as our stunning hotel resort is situated on its very own private beach on Lembongan Island. Famous for its exotic golden orange sunrises every morning and romantic purple sunsets each evening. Enjoy a cocktail or 2 in one of the best resorts on the island. With 2 huge aquatic blue swimming pools, pull up a bean bag or sunlounger as your worries melt away to the sounds of the ocean. Modern, stylish and pastel coloured rooms have you waking up in Tru Balinese bliss. With your very own private balcony, immerse yourself in luxury with free wifi, bathrobes and slippers. An experience like no other in the beauty spot of Nusa Lembongan.

Tour Itinerary

Hello bali.

You made it! Prepare yourself for the next 10 days of pure Bali Bliss! Fly into Denpasar Airport, we’ll meet you there and take you to our hotel in Seminyak. Check-in any time from 2pm to our stunning hotel and have the afternoon to spend as you please. Chill by the pool, explore Seminyak’s beautiful beaches and cafes or hit up some of Asia’s best beach clubs for a mojito or two. Whatever you fancy, it’s the start of an unforgettable 10 days, so enjoy every minute. In the evening we meet up and get to know your new TruFam who we’ll be spending the next 10 days with! Start as strangers, leave as TruFamily.. And so it begins! We head out for a welcome dinner and see where the night takes us..

Cocktails, Clifftops & Insta hotspots!

Wake up you’re in paradise, no really you are. The hotel is stunning, the views? Beautiful, the company? Couldn’t be better. This morning we’re heading off to the famous Uluwatu cliff temple to learn about traditional Balinese culture before heading to one of the most Instagram worthy spots for lunch. Strike a pose, snap those pics and you’re in for at least 100 likes or so. You’re welcome. After lunch, we head for afternoon cocktails. Located 50,000ft on a clifftop you’ll most certainly have your head in the clouds, maybe it’s the back to back cocktails or the high altitude. Who knows. We arrive back to the hotel around late afternoon to chill out, grab a shower before heading out for a group dinner.. Did someone say more cocktails?

NEXT STOP UBUD BABY!

This morning we bid farewell to our tropical dream, Seminyak, it’s an early check out as we head to Ubud. We’re doing Bali big, like big big. So, of course, we have to visit the iconic rice terraces on the way, if you’ve ever researched Bali you would have seen layers of emerald green, pristine rice terraces in the background of every photo so of course, it’s an Instagram must visit. We travel in style to Ubud so sit back, relax, play a game of Uno or eye spy on the way. The afternoon is free to explore Ubud, grab a delicious meal, explore the local markets or even grab a stress-reducing massage! Ubud is a small zen kinda town with good vibes and unbelievable food. Grab an early night as in the morning, we’re climbing a volcano for sunrise! Yeah, we’re coming in HOT!

Bubbles & Volcano Treks

Rise and shine, It’s an early one, grab a large coffee, and we’re on our way. You may not be a professional mountain climber or volcano hiking pro, but sunrise at the top of Mount Batur is like no other. It’s around 2 hours to the top where we’ll stop and watch the golden orange sunrise break through the clouds. In the words of Leonardo Dicaprio in Titanic - I’m on top of the world! How can we make this epic moment any better? Well, a glass of prosecco wouldn’t go a miss! We’re popping bottles at the top as we raise a glass to celebrate our climb! An absolute bucket list ticking experience, afterwards we head back down to our stunning hotel and arrive around 10 am. Have some free time to catch some zzz’s in the afternoon before we have a well-deserved massage.

FOODIE HEAVEN

Today we take the Bali experience to the next level. What do we love in the world more than travelling? FOOD! For all you foodies today will be a dream. Yeah, that’s right we’re taking you to the local cooking school where we’re dicing, slicing and cooking up a storm as we learn to master traditional Balinese cuisine. Gordon Ramsey eat your heart out. Delicious. In the evening we’re heading OUT OUT to see traditional Balinese Kecak fire dancing, so loosen those hips, bring your dancing shoes and see where the night takes you!

Exploring Nusa Lembongan

Next stop Nusa Lembongan! Never heard of it? Well, we’re about to blow your flip flops off! Nusa Lembongan is a part of 3 small Islands off Bali’s coast with blue ocean views and golden sandy beaches, so some might say Nusa Lembongan is bliss and well, we’d have to agree. We leave the hotel early and catch the ferry over to our next destination. Take some time to chill in the hotel before we try our hand at stand up paddleboarding, we don’t do average, so we’re paddleboarding through the mangroves! An unforgettable experience, let your troubles melt away as you immerse yourself in rich greenery and calming waters. Views on views. In the evening we catch the golden-orange sunset before enjoying a group dinner at one of Nusa Lembongan’s best restaurants.

Wake up an Sea-ze the day!

Today we’re jumping on our very own private boat, yep, we fancy. We’re island hopping around the Nusa’s. We’re snorkelling the crystal clear waters. Grab that GoPro because this is an experience you don’t want to miss. Swimming with gentle majestic manta rays. These friendly giants can reach a wingspan of up to 29 foot, wild right? Well yeah, it is pretty wild. Although big in size, they’re harmless and swimming amongst them in their natural habitat is up there with bucket list experiences. Go Manta Rays! We spend our day swimming in the crystal clear waters under the glorious sun. Perfection. We head to Nusa Penida and Kelingking Beach Viewpoint, home to undoubtedly one of the best viewpoints in all of Asia. Look out at shimmering blue oceans, luscious distant greenery and the white sandy beaches below. If you’re looking for places to caption on insta ‘ All you need is a change of scenery or another day in paradise’ well you’re in the right place. We head back and have some time to chill and explore Nusa Lembongan some more before grabbing cocktails and a group dinner.

Surfing & Scenic views

We heard seawater cures any and all hangovers? Right? Well, today we’re riding some waves! We’re having our very own surf lesson just off Lembongan! Shakas up, time to ride some gnarly waves. Well, unless you're the Tony Hawk of the seas, you may not be riding the waves, but if you can stand up for more than 2 seconds, well, that’s pretty impressive. After a morning of living our best surfer life. We head to Nusa Ceningan where we stop at the stunning turquoise blue lagoon and white sandy beach viewpoint for 10/10 untouched scenic views. We grab a delicious lunch before heading to the iconic Mahana Point. It's a beauty, we cross back via the iconic yellow bridge!

Head back to Seminyak!

Goodbye Nusa we’re heading back to Seminyak, where our wanderlusting story began. We catch the ferry back to Bali where we have the afternoon to do as we please. Hey, you’re practically a local now, so hit up the beach clubs, check out the markets for a snazzy shirt or watch the world go by on the beach. Whatever you fancy, it’s our last full day, so it’s only right we go big. We meet up in the evening for a farewell dinner, hey we’re not crying you are. One last night to paint the town red, well not literally but we may order a few too many espresso martinis with dinner.. Whoops. The evening is ours for the taking.. So whatever you fancy doing, your travel ninja is on hand to go with the flow.

Chilled Check-out

Today we part ways, au revoir, adios. But although all good things must come to an end, you’re a part of the TruFam now which means the memories will last forever. Have a chilled checkout and relax before we hug and sob uncontrollably in sadness at the end of our tour. If you’re travelling on further, your Travel Ninja is on hand for any help you may need. It’s been an unbeatable 10 days. Bring it in TruFam.

Trip Departure Dates

Where does the trip start & finish.

The trip starts and ends in Seminyak.

Which airport do I need to fly into?

You will need to fly into Denpasar International Airport (DPS).

What is the closest airport to the end destination?

The closest airport is Denpasar International Airport (DPS)

What kind of accommodation is included on this trip?

The accommodation for this trip is all twin share private rooms.

How much is a night’s accommodation at our start hotel?

What is the currency.

The currency in Indonesia is Indonesian Rupiah (IDR)

Is WIFI available throughout this trip?

Yes, there is WIFI in all of our accommodation during this trip.

Are there many solo travellers?

Yes, lots of people come on our trips as solo travellers, it's a great way to meet new people and you’ll never feel alone from the moment you arrive as you will instantly be travelling with an awesome group of likeminded people.

How much money would you suggest we bring?

Everyone spends differently whilst on holiday, some buy 30 souvenirs to bring home to family and friends or decide that the first round at the bar is on them. It can really depend, before you go we will send you details of the average costs of drinks, meals out and local living in each destination so you can roughly work out how you’d be spending depending on your habits.

What luggage do you recommend? Backpack VS Suitcase.

We would always recommend a backpack. Suitcases are not ideal for Asia as even if your suitcase has wheels it's very hard to pull it across the beach. If it's your first time with a backpack, you’ll never look back after.

What level of accommodation is on a Flashpacker trip?

Our accommodation is of a higher standard for comfort and style, we stay in beautiful hotels and resorts, with stunning views. We’ve specifically chosen our hotels and suppliers to ensure every moment is tailored to a Flashpacker lifestyle from the rooms to the surroundings. We stay in paradise.

What type of transportation is used?

We’ve perfected our Flashpacker tour for maximum comfort and minimum travel times. We use private minivans for a lot of our transport or if it’s a long way, we’ll catch a flight. No stress.

Are there any COVID precautions in place for my trip?

Yes! We’re doing everything we can to make your trip as safe and stress- free as possible. All trips are run with enhanced safety and hygiene protocols advised by the FCO (Foreign Commonwealth Office) & WHO (World Health Organisation) including only working with partners who uphold the same standard and are taking the maximum amount of precautions. From switching to private transport where possible to offering private room upgrades, we’ve got all areas covered to ensure your trip is an amazing one! You can read more here .

What happens If I can’t travel due to COVID?

We’re only operating in countries that are open without quarantine and are safe and easy to travel in. That being said if you could no longer travel due to COVID or if something were to arise our TruCrew are always here to give you some TLC and to go through your options. Think of us as ya BFF’s, the fun auntie/uncle of the family who loves a drink or your travel guardian angels. Were not fussed.

Is my money protected?

Yep! You will never lose your money. You’re protected. TruTravels is both ABTA and ATOL registered meaning your money is safe. We also offer 1 free date change before 60 days of your departure date.

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Thailand Paradise - 9 days

Phuket - phuket.

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San josé - santa teresa.

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With years of success and experience, the Fitness Travel Squad is a collaboration between skilled trainers, travel enthusiasts, and health & wellness professionals. Together, we curate memorable experiences centered around health & wellness and adventures. We are a community of like-minded individuals that help keep each other on track and motivated, while exploring the world.  

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