plan it travel agency

Your Corporate Travel  Partner .

We are an exceedingly efficient, supreme quality, travel management company.

Taking care of your business travels, any time, anywhere., corporate travel management.

Central to our operations is a team of highly-experienced travel agents who are available to support you seven days a week.

Duty of Care

At Planit, we take our duty of care very seriously. By using the latest technologies, we are able to provide an excellent care program to our corporate travellers. 

VIP & Concierge

Through our extensive network of contacts we offer services intended for those who value comfort, luxury, security and discretion.

Events & Conferences

Our specialised team have years of experience in organising events and conferences both locally and abroad. Our promise is to impress your delegates.

Malta – Libya Charter Flights

From time to time, Medavia operates charter flights between Malta and Libya. Find out the lates updates, schedules and how to book.

Scheduled Flights to Libya

Apart from charter flights from Malta to Libya, we can also help you to book flights to other countries, mainly Turkey, Tunisia, Egypt and Jordan.

Security Ground Transport

When travelling in dangerous or challenging territories, such as Libya, ground transportation requires more caution and security.

Locate & Assist Travellers

This service is meant for companies having employees in potentially dangerous areas, such as areas of natural disasters and war zones. It allows tracking, communicating and assisting travellers in times of distress.

Why choose Planit as your corporate travel partner?

We understand that travelling can be stressful, so we work hard to provide you with a smoother journey. our team is with you every step of the way, serving as a safety net if something goes wrong at any point..

• Save time with a simple, easy-to-use booking tool where traveler data is synchronised across every device.
• Reduce costs with access to exclusive rates and a personalised experience that’s optimised for your travelers.
• Personalised Service with a dedicated agent who deals specifically with your requests.
• 7-days support: Our team is available to assist you everyday, including weekends and public holidays.

airlines 

car rentals

our offering

Software designed for travel managers , easily manage traveller's data.

Traveller's profiles contain pertinent data required for smooth journeys.

See where your travellers are

Using the map, you can see where your travellers are at any point in time, making it easy to locate them in times of emergency.

All future trips in one portal

View all the upcoming trips of your team at a glance.

Check visa and travel restrictions

Using the in-built tool, easily check any current restrictions regarding visas, inoculations, or other entry requirements.

Advanced travel solutions for leading companies

Simplifying your travel management with the latest technology and professional travel consultants.

How to Start Your Own Travel Agency from Home: A Profitable Step-by-Step Guide

To start your own travel agency, define your niche first. Conduct market research and learn about essential travel tools. Create a business plan that includes legal requirements and funding. Build partnerships, choose a structure like LLC, and develop a strong marketing strategy. Consider franchising options for growth.

After identifying your niche, create a business plan. Outline your goals, target market, and marketing strategies. Register your business with the appropriate authorities to ensure legitimacy. Obtain necessary permits and licenses, depending on your location.

Develop a strong online presence. Create a website that showcases your services and expertise. Utilize social media platforms to engage with potential customers and promote your offerings. Build relationships with travel suppliers and vendors to access competitive rates and exclusive deals.

Finally, focus on customer service. Provide personalized experiences to differentiate your agency. Satisfied clients often lead to referrals and repeat business.

As you lay the groundwork for your agency, consider the essential tools and technologies that can streamline your operations. This knowledge will further enhance your ability to serve clients effectively and set your agency up for success.

Table of Contents

What is a Home-Based Travel Agency and How Does It Work?

A home-based travel agency is a business operated from an individual’s home that facilitates travel planning and booking for clients. It connects clients with travel services such as flights, hotels, and tours while providing personalized advice.

According to the American Society of Travel Advisors (ASTA), home-based travel agents represent a growing segment of the travel industry, enabling individuals to work independently while leveraging existing travel resources.

Home-based travel agencies involve various aspects, including networking with suppliers, utilizing travel booking systems, and managing client relationships. Agents often specialize in specific travel niches such as luxury travel, family vacations, or adventure trips.

The National Association of Career Travel Agents (NACTA) describes home-based agencies as flexible business models that allow agents to operate remotely, providing services that range from itinerary planning to customer support.

Several factors contribute to the rise of home-based travel agencies, including increased internet accessibility, the rise of remote work, and consumer demand for personalized travel experiences.

In 2022, the home-based travel agency market was estimated to be worth $1.4 billion, with projections suggesting steady growth over the next five years, according to IBISWorld.

Home-based travel agencies impact the economy by creating jobs, promoting local tourism, and supporting small businesses in the travel sector.

In addition to economic effects, these agencies also influence social dynamics by fostering community engagement through travel experiences and cultural immersion.

Examples of travel experiences organized by home-based agencies include cultural tours in local communities or eco-friendly travel options that benefit the environment.

To enhance the home-based travel agency model, experts recommend continuous training, innovative marketing strategies, and using technology to improve client service.

Specific strategies include adopting user-friendly booking platforms, leveraging social media for marketing, and investing in professional development workshops for travel agents.

What Are the Essential Steps to Start Your Own Travel Agency?

To start your own travel agency, follow essential steps that include market research, business planning, licensing, and marketing.

• Conduct Market Research
• Create a Business Plan
• Obtain Necessary Licenses
• Set Up Operational Infrastructure
• Establish Supplier Relationships
• Implement Marketing Strategies
• Launch and Evaluate Your Business

Transitioning from these steps, it is important to understand each component in detail to ensure a successful travel agency launch.

Conduct Market Research : Conducting market research is the first step to start your own travel agency. It involves analyzing the travel industry, target demographics, and existing competition. This process helps you identify market needs and trends. According to a report by Statista, the global travel market was valued at over 600 billion U.S. dollars in 2020, showcasing significant demand. Various surveys can reveal traveler preferences and behaviors, guiding your service development.

Create a Business Plan : Creating a business plan is essential for outlining your travel agency’s vision and strategy. This document should include your agency’s mission, goals, target market, marketing strategies, and a financial plan. The Small Business Administration states that a well-defined business plan also assists in securing funding. It can help you visualize operational processes and set measurable objectives.

Obtain Necessary Licenses : Obtaining necessary licenses is crucial for operating legally. You may need a seller of travel license, which varies by state or country. This license protects consumers and adheres to local regulations. The U.S. Department of Transportation highlights that compliance with legal requirements is necessary to avoid penalties. Investigate requirements in your region and consult legal experts if needed.

Set Up Operational Infrastructure : Setting up operational infrastructure involves choosing a suitable location, whether home-based or an office, and investing in technology. Consider travel management software to streamline bookings, itineraries, and customer communication. According to a 2021 study by Phocuswright, over 70% of travel agencies rely on technology to enhance their efficiency. A solid infrastructure ensures effective customer service and operational efficiency.

Establish Supplier Relationships : Establishing supplier relationships is vital for gaining access to hotels, airlines, and other travel services. Building partnerships with suppliers can lead to better deals and exclusive offers for your clients. Travel planning expert Jane Doe emphasizes that strong supplier ties can enhance your agency’s credibility and expand service options. Networking in travel trade shows or online forums can help you cultivate effective partnerships.

Implement Marketing Strategies : Implementing marketing strategies is essential for attracting clients to your travel agency. Utilize digital marketing channels such as social media, email newsletters, and content marketing. A report by HubSpot indicates that content marketing can generate three times more leads than traditional marketing. Highlight your travel offerings and client testimonials to build trust and attract interest.

Launch and Evaluate Your Business : Launching and evaluating your business is the final step. After implementing marketing strategies and finalizing services, officially launch your agency. Regularly evaluate performance metrics, customer feedback, and market trends to adjust strategies as needed. Continuous assessment helps you identify growth opportunities and improve service quality, as noted by the American Society of Travel Advisors.

By following these essential steps, you can establish a successful travel agency that meets the needs of diverse travelers.

How Can You Conduct Effective Market Research for Your Travel Agency?

To conduct effective market research for your travel agency, focus on defining your target market, analyzing competitors, utilizing surveys, leveraging social media analytics, and staying updated on industry trends.

Defining your target market: Understand who your ideal customers are. Segment them by demographics such as age, income, location, and travel preferences. According to a study by Statista (2021), 45% of travelers aged 18-34 prefer experiential trips over traditional vacation packages, highlighting the need to tailor your offerings based on age groups.

Analyzing competitors: Research your competitors to identify their strengths and weaknesses. Study their services, pricing, and customer reviews. Use tools like SEMrush or Ahrefs to analyze their online presence. The 2022 Travel Industry Report by Phocuswright emphasizes that 38% of consumers prefer agencies with personalized services, indicating a gap to exploit.

Utilizing surveys: Create surveys to gather insights directly from potential customers. Ask about their travel preferences, budget, and expectations. According to the Insights Association (2021), 70% of firms using surveys reported better product alignment with customer needs as a result of their research efforts.

Leveraging social media analytics: Analyze engagement metrics on platforms like Instagram and Facebook. Use tools such as Hootsuite or Google Analytics to gauge which travel content resonates with your audience. A report from Social Media Examiner (2023) found that 73% of marketers believe that social media is effective for their research and branding.

Staying updated on industry trends: Regularly review publications such as Travel Weekly and Skift for the latest market trends. The World Tourism Organization (2022) indicated that sustainable travel is increasing, with 71% of travelers expressing interest in eco-friendly options. This trend can guide your agency’s service enhancements.

By implementing these strategies, your travel agency can effectively gather vital market insights to improve services and better meet customer needs.

What Licensing and Legal Requirements Must You Fulfill to Start Your Travel Agency?

To start your travel agency, you must fulfill specific licensing and legal requirements that vary by location. These usually include obtaining a business license, securing seller of travel registration, and acquiring appropriate insurance.

The main points related to licensing and legal requirements for starting a travel agency are as follows:

• Business License
• Seller of Travel Registration
• Insurance Coverage
• Vendor Contracts
• Financial Regulations
• Compliance with Local Laws

Understanding these requirements is crucial for a successful start-up. Each item on the list requires detailed attention to ensure compliance with local regulations and to protect your business interests.

Business License : A business license is a legal authorization to operate a travel agency within a specific jurisdiction. The requirements for obtaining a business license vary by state and municipality. Most local governments require businesses to register with them, pay a fee, and follow local operating regulations. For instance, California mandates that travel agencies acquire a business license through the local city or county. Failing to obtain this license can result in fines or legal action.

Seller of Travel Registration : The seller of travel registration is required in certain states to protect consumers engaging with travel agencies. States such as California and Florida require registration to ensure that agencies comply with consumer protection laws. This registration often involves a fee and may require bonding. The American Society of Travel Advisors (ASTA) provides insights into the importance of this registration, emphasizing its role in enhancing consumer trust and agency credibility in the travel market.

Insurance Coverage : Insurance coverage is vital for a travel agency. This includes general liability insurance, errors and omissions insurance, and business interruption insurance. General liability insurance protects against claims of bodily injury or property damage. Errors and omissions insurance safeguards against claims arising from professional mistakes. According to a 2021 survey by the National Association of Insurance Commissioners, nearly 30% of small businesses face lawsuits, making adequate insurance coverage essential for risk management.

Vendor Contracts : Vendor contracts are essential legal agreements between travel agencies and service providers such as airlines, hotels, and tour operators. These contracts outline terms for pricing, availability, and payment. Properly negotiated contracts can help secure better rates and protect against unexpected charges. As highlighted in a study by the Institute of Travel Management, effective vendor relationships enhance service reliability and can lead to improved customer satisfaction.

Financial Regulations : Travel agencies must adhere to financial regulations, including those relating to escrow accounts and trust accounting. For example, some states require agencies to keep customer funds in a separate trust account until services are rendered. This protects consumer deposits, providing transparency and accountability. The Travel Leaders Group notes that financial compliance helps establish agency credibility and reduces the risk of fraud claims.

Compliance with Local Laws : Compliance with local laws encompasses a variety of factors, ranging from zoning laws to data protection regulations. This layer of compliance ensures that the travel agency operates within legal boundaries and respects consumer privacy. Agencies must stay informed of changing legislation, particularly regarding consumer rights and data protection. Failure to comply can result in fines or revocation of business licenses.

Understanding and fulfilling these licensing and legal requirements is fundamental to starting and sustaining a successful travel agency. These components ensure proper legal standing and establish trust with clients, which is crucial in the competitive travel industry.

How Should You Choose the Right Niche for Your Travel Agency?

To choose the right niche for your travel agency, begin by identifying your personal interests and market demand. Research indicates that specialized travel segments, such as adventure travel, wellness tourism, and eco-tourism have seen growth rates of 20% to 30% annually. This growth suggests a strong consumer interest in differentiated travel experiences.

Start by evaluating your passions. If you love hiking, adventure travel might be ideal. Alternatively, if you are health-conscious, consider wellness retreats as a niche. Analyze the demographics in your area. For instance, if your locality has a large number of retirees, a niche focused on senior travel or luxury cruises could be profitable.

Market research is crucial. Use surveys or social media polls to gauge potential clients’ interests. For example, an agency that tailors trips for millennials might focus on budget travel, while another could specialize in luxury experiences for affluent travelers. Statistics show that 40% of travelers under 35 prioritize unique experiences over traditional destinations.

External factors also play a role in niche selection. Economic conditions can shift travel trends. For instance, during economic downturns, travelers may opt for budget-friendly options. Additionally, changes in global events, such as pandemics or natural disasters, can affect travel preferences and safety.

In summary, selecting the right niche requires aligning your passions with market demand, conducting thorough research, and being mindful of external influences. Consider exploring niche markets such as sustainable travel or cultural exchanges to address ongoing consumer interests.

What Key Elements Should Be Included in Your Travel Agency Business Plan?

A solid travel agency business plan should include several key elements to ensure success.

• Executive Summary
• Business Description
• Market Analysis
• Marketing Strategy
• Operational Plan
• Financial Projections
• Risk Assessment

To further understand these components, we will delve into each one, emphasizing their importance and how they contribute to a robust travel agency business plan.

Executive Summary : The executive summary provides a brief overview of the business plan. It summarizes key points, including the agency’s mission, vision, and goals. This section is crucial because it helps potential investors and partners quickly grasp the essence of the business. A well-crafted executive summary can make the difference in securing funding or partnerships.

Business Description : The business description outlines the nature of the travel agency. It details the services offered, such as leisure travel, corporate travel, or specialized tours. This section may also include the agency’s unique selling propositions, like customized trips or sustainable travel options. A clear business description sets the foundation for the agency’s identity in the marketplace.

Market Analysis : The market analysis examines the travel industry landscape. It includes research on market trends, target demographics, and competitors. Understanding the market helps agency owners identify opportunities and threats. According to IBISWorld (2023), the travel agency industry has seen growth due to increased consumer spending on travel.

Marketing Strategy : The marketing strategy defines how the agency will attract and retain clients. It includes branding, advertising, and social media strategies. This section is vital for building awareness and positioning the agency in the market. Successful travel agencies often use unique marketing tactics to differentiate themselves, such as partnerships with influencers or focused content marketing.

Operational Plan : The operational plan details the day-to-day operations of the travel agency. It includes staffing requirements, office locations, and necessary equipment. Effective operations ensure that the agency runs smoothly and delivers quality services. For example, a clear workflow can enhance customer service and optimize travel booking processes.

Financial Projections : Financial projections provide an estimate of future revenues and expenses. They include an income statement, cash flow statement, and balance sheet. Accurate financial projections are essential for financial planning and attracting investors. According to the Small Business Administration, having well-defined financial goals can significantly improve a business’s chances of success.

Risk Assessment : The risk assessment identifies potential challenges the agency may face. It discusses various risks, including economic downturns, health crises, or industry competition. Recognizing these threats enables the agency to develop strategies for mitigation. Case studies, like the impact of COVID-19 on travel agencies, underscore the importance of proactive risk management.

Incorporating these key elements into a travel agency business plan not only enhances clarity but also facilitates better strategic planning and execution.

How Can You Market Your Travel Agency Effectively to Attract Clients?

To market your travel agency effectively and attract clients, focus on leveraging digital marketing, building strong partnerships, providing excellent customer service, and utilizing targeted promotions.

Digital marketing is essential. You should create a user-friendly website that showcases your offerings. Include strong visuals and testimonials to enhance credibility. Social media platforms like Facebook and Instagram allow you to reach broader audiences. According to a report by Hootsuite (2023), 52% of consumers rely on social media for travel inspiration. Use paid ads on these platforms to target potential customers based on their interests and behaviors.

Building partnerships is crucial for expanding your reach. Collaborate with local hotels, restaurants, and tourism boards. These partnerships can lead to cross-promotions. Additionally, joining travel industry associations such as the American Society of Travel Advisors (ASTA) increases your agency’s credibility.

Providing excellent customer service enhances client retention. Respond promptly to inquiries and offer personalized travel solutions. According to a study by HubSpot (2022), 93% of customers are likely to make repeat purchases from companies with excellent customer service. Train your staff on communication and problem-solving skills to ensure a positive experience.

Utilizing targeted promotions can drive sales. Analyze customer data to identify trends and preferences. Offer discounts during off-peak seasons or bundle packages for vacations. Research by Statista (2023) shows that 65% of travelers consider deals and discounts as a significant influencing factor when booking trips. Create attractive packages that meet the needs of your target demographic.

By implementing these strategies, your travel agency can effectively attract clients and grow its customer base.

What Digital Marketing Strategies Should You Leverage for Your Travel Agency?

To maximize your travel agency’s reach and success, leverage a combination of effective digital marketing strategies tailored to your target audience.

• Search Engine Optimization (SEO)
• Content Marketing
• Social Media Marketing
• Email Marketing
• Pay-Per-Click Advertising (PPC)
• Influencer Marketing
• Affiliate Marketing
• Online Reviews and Reputation Management

These strategies come with diverse opinions on their effectiveness and application. For instance, some might prioritize SEO and content marketing for long-term growth, while others may lean towards PPC and influencer marketing for quicker results.

1. Search Engine Optimization (SEO): SEO involves optimizing your agency’s website to rank higher in search engine results. This strategy helps potential clients find your services more easily. According to a study by HubSpot, 75% of users never scroll past the first page of search results. This means that effective SEO can significantly increase your website’s visibility. Techniques include using relevant keywords, creating high-quality content, and ensuring your website loads quickly. Travel agencies like Booking.com have successfully used SEO to dominate search results.

2. Content Marketing: Content marketing includes creating valuable and informative content to attract and engage potential clients. It establishes your agency as an authority in the travel industry. Blog posts, guides, and videos can provide useful information about destinations. Research from Demand Metric indicates that content marketing generates three times more leads than traditional marketing, showcasing its effectiveness.

3. Social Media Marketing: Social media marketing involves using platforms like Facebook, Instagram, and Twitter to connect with your audience. Statistics from Statista show that as of 2023, over 4.7 billion people are active on social media. Engaging content, interactive posts, and responding to inquiries can boost your agency’s online presence. Case studies have shown that travel brands such as Expedia effectively use Instagram to inspire potential clients with stunning visuals.

4. Email Marketing: Email marketing is a strategy to communicate directly with your audience through newsletters and promotional messages. It allows travel agencies to share updates, offers, and personalized travel recommendations. According to Campaign Monitor, email marketing can yield an ROI of $44 for every dollar spent. Effective segmentation and targeting can enhance its effectiveness.

5. Pay-Per-Click Advertising (PPC): PPC advertising involves placing ads on search engines and paying for each click. This method allows for immediate visibility and targeting specific demographics. Google Ads is a common platform used for PPC, where travel agencies can gain quick access to potential clients. A study by Wordstream highlights that advertisers typically earn $2 for every $1 spent on Google Ads, making it a potentially lucrative strategy.

6. Influencer Marketing: Influencer marketing leverages partnerships with individuals who have a significant following on social media. Collaborating with travel influencers can boost brand awareness and attract clients. According to a survey by Mediakix, 89% of marketers find ROI from influencer marketing comparable or better than other channels. This method relies heavily on authenticity and alignment with your brand values.

7. Affiliate Marketing: Affiliate marketing involves partnering with affiliates who promote your agency’s travel services and receive a commission for sales generated. This strategy can broaden your reach and attract new clients. Research from Rakuten indicates that 81% of brands leverage affiliate marketing to enhance their exposure and sales.

8. Online Reviews and Reputation Management: Online reviews significantly influence potential customers’ decisions. Positive testimonials can enhance your agency’s credibility. A survey by BrightLocal found that 82% of consumers read online reviews for local businesses. Maintaining a good reputation involves encouraging reviews and promptly addressing negative feedback. Travel agencies like TripAdvisor thrive on user-generated content and reviews that aid travelers in making informed decisions.

How Can You Build and Retain a Loyal Client Base for Your Travel Agency?

You can build and retain a loyal client base for your travel agency by providing exceptional customer service, personalizing experiences, utilizing effective communication, and soliciting feedback. Each of these strategies contributes to customer satisfaction and loyalty.

Exceptional customer service: Providing high-quality service is crucial. A satisfied customer is more likely to return. According to a study by Bain & Company (2019), increasing customer retention by just 5% can boost profits by 25% to 95%. Quick responses to inquiries, helpful solutions, and clear communication foster a positive client experience.

Personalized experiences: Tailoring travel plans based on individual preferences enhances client satisfaction. Personalization includes understanding clients’ interests, budgets, and travel styles. A report from Salesforce (2020) highlights that 70% of consumers say a company’s understanding of their personal needs influences their loyalty. Clients feel valued when agencies go the extra mile to customize their trips.

Effective communication: Maintaining regular communication before, during, and after trips keeps clients engaged. Use newsletters, social media, and follow-up emails to provide updates and travel tips. According to HubSpot (2021), 90% of consumers find personalization appealing, and regular communication can help nurture relationships.

Soliciting feedback: Seeking input from clients allows agencies to improve services. Establish methods for clients to share their experiences, such as surveys or review requests. A study published in the Journal of Marketing Research (2018) found that businesses that solicit feedback can see a 10% increase in customer satisfaction and loyalty. Show clients that their opinions matter by implementing suggestions where feasible.

By focusing on these points, travel agencies can successfully build and retain a loyal client base, ultimately leading to sustained growth and success.

What Tools and Resources Are Essential for Operating Your Travel Agency Successfully?

To operate a travel agency successfully, essential tools and resources include technology, human resources, financial resources, marketing strategies, and travel industry connections.

• Technology tools
• Human resources
• Financial resources
• Marketing strategies
• Travel industry connections

Transitioning from essential tools to a deeper understanding, let’s explore each point in detail.

Technology Tools: Technology tools play a crucial role in operating a travel agency successfully. These tools include booking software, customer relationship management (CRM) systems, and communication platforms. Booking software helps agents manage reservations efficiently. According to a report by Statista (2022), over 60% of travel bookings are now made online, emphasizing the need for effective technology. A popular booking platform like Sabre allows travel agencies to streamline their operations.

Human Resources: Human resources are vital for providing personalized service. Skilled travel agents enhance customer satisfaction. A 2021 survey by the American Society of Travel Advisors noted that 87% of respondents preferred booking through a travel agent because of the personalized service. Training programs can develop the skills of agents, ensuring they understand destinations and travel regulations.

Financial Resources: Financial resources are essential for starting and running a travel agency. Initial capital is required for licensing, software, marketing, and employee salaries. A study by Deloitte (2023) indicates that 75% of small businesses face cash flow issues due to insufficient starting capital. Agencies must create a detailed budget and monitor expenses to maintain financial health.

Marketing Strategies: Effective marketing strategies attract clients and increase visibility. Online marketing, social media campaigns, and search engine optimization (SEO) are critical. According to HubSpot (2023), 61% of marketers consider improving SEO a top priority for their strategies. Agencies can utilize platforms like Instagram to showcase travel experiences and reach a broader audience.

Travel Industry Connections: Travel industry connections are vital for negotiating better rates and accessing exclusive deals. Building relationships with airlines, hotels, and local tour operators provides agencies with unique offerings. A 2022 report from the Travel Agents Association highlights that 78% of successful agents attribute their success to strong industry relationships. Networking through industry events can enhance these connections.

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How to Start a Travel Agency

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How To Start a Travel Agency

How to start a travel agency faqs, helpful slideshows, videos & images.

• Additional Resources in the Travel Agency Industry

Starting a travel agency can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching a successful travel agency.

Importantly the most important step in starting a travel agency is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here.

Download our Ultimate Business Plan Template here

17 Steps To Start a Travel Agency

• Decide Which Type of Travel Agency To Open
• Choose the Name for Your Travel Agency
• Develop Your Travel Agency Business Plan
• Choose the Legal Structure for Your Travel Agency
• Secure Startup Funding for Your Travel Agency (If Needed)
• Secure a Location for Your Business
• Register Your Travel Agency With the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Travel Agency
• Buy or Lease the Right Travel Agency Business Equipment
• Develop Your Travel Agency Marketing Materials
• Purchase and Setup the Software Needed to Run Your Travel Agency
• Start Building Partnerships
• Hire Employees (If Needed)
• Open for Business

1. Decide Which Type of Travel Agency You Want To Open

There are a few decisions to make when choosing which type of travel agency you want to open. You might want to consider starting a specialty travel agency focused on business travel or another specific niche market, or a more general agency that works with all types of travelers.

You will also need to decide if you want to operate an independent agency or join a host agency or franchise.

An independent agency will give you the most freedom and flexibility when it comes to running your business and is a popular choice for travel agents who work from home but can be more challenging to get off the ground.

A host agency is a business that works with independent agents and can provide them with resources, partnerships, and clients. You will often have to pay a fee to join a host agency.

Finally, joining a franchise will give you access to more training and support, but will also require fees to join and may limit how you run your business. If you choose to go the franchise route, be sure to check with your desired franchise to determine what they provide before completing steps like picking a name or building a website.

Deciding whether or not to join a host agency or franchise really depends on how much training and support you need, and whether or not you feel that the fees that a host agency or franchise will charge are worth it to you.

2. Choose the Name for Your Travel Agency

The next step to starting a travel agency is to choose your business’ name.

This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally, you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your travel agency:

• Make sure the name is available. Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
• Keep it simple. The best names are usually ones that are easy to remember, pronounce and spell.
• Think about marketing. Come up with a name that reflects the desired brand and/or focus of your software company.

3. Develop Your Travel Agency Business Plan

One of the most important steps in starting a travel agency is to develop your travel agency business plan . The process of creating your plan ensures that you fully understand your market and your business strategy. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your business.

The following are the key elements of a business plan :

• Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your travel agency.
• Company Overview – this section tells the reader about the history of your travel agency and what type of travel agency you operate. For example, are you a business travel agency or a special interest travel agency?
• Industry Analysis – here you will document key information about the travel industry. Conduct market research and document how big the industry is and what trends are affecting it.
• Customer Analysis – in this section, you will document who your ideal or target customers are and their demographics. For example, are they in a specific income bracket?
• Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage.
• Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
• Product : Determine and document what products/services you will offer
• Prices : Document the prices of your products/services
• Place : Where will your business be located and how will that location help you increase sales?
• Promotions : What promotional methods will you use to attract customers to your travel agency? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.
• Operations Plan – here you will determine the key processes you will need to run your business operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
• Management Team – this section details the background of your company’s management team.
• Financial Plan – finally, the financial plan answers questions including the following:
• What are your travel agency startup costs?
• How will your travel agency make money?
• What are your projected sales and expenses for the next five years?
• Do you need to raise funding to launch your business?

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4. choose the legal structure for your travel agency.

Next you need to choose a legal business structure for your travel agency and register it and your business name with the Secretary of State in each state where you operate your business.

Below are the five most common legal structures:

A sole proprietorship is a business entity in which the owner of the travel agency and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small businesses. It is an agreement between two or more people who want to start a travel agency together. The partners share in the profits and losses of the business. The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a travel agency include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a travel agency is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others. Once you register your travel agency, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

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5. Secure Startup Funding for Your Travel Agency (If Needed)

In developing your travel agency plan, you might have determined that you need to raise funding to launch your business.

If so, the main sources of funding for a travel agency to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in a travel agency that they believe has high potential for growth.

6. Secure a Location for Your Business

Operating a travel agency gives you some flexibility in where you do business. If you plan to work from your own home, then you will not need to find an office space to rent or buy. Even if you hire other team members, you can still all work remotely if you choose. You can meet with clients virtually from home, or have them come into an office location.

If you do want to find another physical location for your travel agency, consider:

• Driving around to find the right areas while looking for “for lease” signs
• Contacting a commercial real estate agent
• Doing commercial real estate searches online
• Telling others about your needs and seeing if someone in your network has a connection that can help you find the right space

7. Register Your Travel Agency With the IRS

Next, you need to register your business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.

If you’d like to quickly and easily complete your business plan, download Growthink’s Ultimate Business Plan Template and complete your plan and financial model in hours.

8. Open a Business Bank Account

It is important to establish a business bank account in your travel agency’s name. This process is fairly simple and involves the following steps:

• Identify and contact the bank you want to use
• Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
• Complete the bank’s application form and provide all relevant information
• Meet with a banker to discuss your business needs and establish a relationship with them

9. Get a Business Credit Card

You should get a business credit card for your travel agency to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.

10. Get the Required Business Licenses and Permits

Every state, county and city has different business license and permit requirements.

Nearly all states, counties and/or cities have license requirements including:

• General Business License – This license is required for most any business operating in the United States.
• Seller of Travel License – A Seller of Travel License allows you to legally sell travel services such as airline tickets, hotel rooms, and car rentals.
• Permits To Sell Insurance – Some states may require travel agents to obtain a special license to sell travel insurance.

Licenses and permits required for travel agencies vary from state to state, so be sure to check your state and local guidelines to determine exactly what you need.

11. Get Business Insurance for Your Travel Agency

Business insurance is important for any business, and a travel agency is no exception. There are several types of insurance that a travel agency should consider, including:

• General Liability Insurance – This insurance protects your agency from lawsuits alleging bodily injury, property damage, personal injury, and advertising injury that occur on your premises or because of your business operations.
• Professional Liability Insurance – This insurance protects your agency from claims arising out of errors or omissions in the performance of professional services.
• Product Liability Insurance – This insurance protects your agency from claims arising out of injuries or damages that occur because of a defect in a product that your agency sells or rents.
• Errors and Omissions – This insurance protects your agency from claims alleging that you have failed to provide the services that you promised to provide, or that you have provided those services in a substandard way.

Find an insurance agent, tell them about your business and its needs, and they will recommend policies that fit those needs.

12. Buy or Lease the Right Travel Agency Business Equipment

Most travel agencies don’t need much equipment to start. All you really need is a computer, business phone line, printer, and fax machine. If you are operating from a location outside of your home with additional employees, you might also need to provide basic office equipment and reception furniture.

13. Develop Your Travel Agency Marketing Materials

Marketing materials will be required to attract and retain customers to your travel agency.

The key marketing materials you will need are as follows:

• Logo – Spend some time developing a good logo for your travel agency. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.
• Website – Likewise, a professional travel agency website provides potential customers with information about the products and/or services you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your website will affect how customers in your target market perceive you. Make sure to optimize your website so that you rank well on search engines.
• Social Media Accounts – Establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media networks will help customers and others find and interact with your travel agency. Social media is also a great place to run promotions and generate new business.

14. Purchase and Setup the Software Needed to Run Your Travel Agency

Travel agencies require software that can do a few things.

First, you will need software for booking and making reservations. Popular options include Rezdy and TravelPerk.

Next, you will want accounting software to handle invoicing, commissions, and any bookkeeping tasks. You can use more general software like Quickbooks or FreshBooks.

Having software like TripActions or TripCreator that can quickly create itineraries for your clients is also very helpful.

Lastly, a good customer relationship management tool will help you stay in touch with existing customers and bring them back in for more services. Many businesses use options like HubSpot and ActiveCampaign.

Be sure to check the features of any software that interests you as some might do more than one of these things. Research the software that best suits your needs, purchase it, and set it up.

15. Start Building Partnerships

Before you start your own agency, it’s important to have industry relationships in place. You’ll need a travel wholesaler, as well as preferred supplier agreements with airlines, hotels, car rental companies, and tour operators. These partnerships will give you access to the best rates and products so that you can offer your clients top-notch service.

You can start building relationships by attending trade shows and other networking events, joining online communities for travel industry professionals, and simply reaching out. If you decide to join a host agency or franchise, you may already have access to some partnerships.

Another great way to find support is to join one of the popular travel associations. Groups like the American Society of Travel Advisors require some fees to join but give you access to training and other helpful resources.

16. Hire Employees (If Needed)

If you plan to run a small travel agency by yourself, then you will not need to hire additional travel agents or other team members. A larger travel agency will need a few different types of employees. You might need a sales team to book trips and sell products, customer service representatives to assist clients, and marketing professionals to promote your company and generate new leads.

If you do need additional employees, consider posting job openings in the local community or online. Make sure that your candidates’ backgrounds are a good fit for the job descriptions you create and that the individual is a good match for the brand you want to build.

17. Open for Business

You are now ready to open your own travel agency. If you followed the steps above, you should be in a great position to build a successful business and know everything you need about how to start your own travel agency. Below are answers to frequently asked questions that might further help you.

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How Can I Start a Travel Agency With No Experience?

One of the first things you should do is research the travel industry and important travel agency trends. You can also speak with travel agents and travel agency owners to get their insights and helpful tips. In addition to degrees from 2 and 4-year colleges that focus on travel and tourism, there are also a number of shorter online training programs for getting a travel agent certificate.

What Type of Travel Agency Is Most Profitable?

There is no definitive answer as to which type of travel agency is most profitable. However, many experts agree that the most successful travel agencies are those that can offer a comprehensive range of services. This may include everything from booking airfare and hotel reservations to arranging car rentals and guided tours. By being able to provide a one-stop shopping experience for their clients, travel agents can increase the likelihood of completing a sale and improving customer satisfaction.

How Much Does It Cost To Start a Travel Agency?

In order to start a travel agency, you will need to invest money in licenses, marketing, and travel software. The cost of starting a travel agency can range from a few thousand dollars to over $100,000, so it's important to do your research before getting started.

One of the biggest expenses you'll incur when starting a travel agency is the cost of purchasing or licensing travel software. This software is essential for managing your reservations and bookings, so it's important to choose a reputable provider. Other costs you'll need to consider include website development and design, marketing materials, and employee salaries (if you're not doing all the work yourself).

Before starting a travel agency, be sure to do your research and crunch the numbers to make sure it's the right decision for you. There are many things to consider before making such a large investment.

Is It Hard To Start a Travel Agency?

Generally speaking, starting a travel agency is not difficult. Your biggest early challenges when starting your own travel business will most likely be developing industry relationships, generating clients, and funding your launch. Following the steps we have outlined will help you get started successfully.

What Are the Ongoing Expenses for a Travel Agency?

There are a few key things to keep in mind when it comes to the expenses of running a travel agency. The three main areas of ongoing costs will be staffing, marketing, and operations. Staffing costs can vary greatly depending on the size of your agency and the number of travel agents and other employees you have. Marketing costs can range from online advertising and website development to tradeshows and print advertising. And finally, operational costs can include everything from licensing and insurance fees to office supplies and rent. By understanding these three areas of expense, you can create a budget for your travel agency that is realistic and sustainable.

S ome key costs to keep in mind include:

• Wages – 35.4% of the industry’s revenue is allocated to wages.
• Depreciation – Only 0.4% of the industry revenue is accounted for depreciation.
• Other – Advertising and marketing costs account for 4.3% of revenue.

How Does a Travel Agency Make Money?

There are numerous ways for a travel agency to make money. The most common way is through commissions on airline tickets, hotel rooms, and other travel-related services. Travel agencies can also charge a fee for their services. Some agencies may also sell souvenirs or other travel-related products.

Is Owning a Travel Agency Profitable?

Owning a travel agency can certainly be profitable, but how much profit your business earns will depend on a variety of factors, including the size and location of the business, the type of services offered, and the level of competition in the area.

How Much Do Travel Agency Operators Make?

A travel agency manager's salary ranges from $30,000 to $78,000 per year.

Why Do Travel Agencies Fail?

A travel agency can fail for a number of reasons. One reason is that they may not be able to generate enough business. This could be due to a poor marketing strategy, or because the agency is not offering appealing products or services. Another reason a travel agency might fail is if they are not well managed. This could lead to financial instability and a loss of customers. Finally, an agency might fail if it is not properly organized and lacks clear goals. Without a strong plan in place, it can be difficult to succeed in the travel industry.

How Big Is the Travel Agency Industry?

There are 11,108 travel agencies in the U.S. and they generated $34.0 billion in revenue last year. This represents an annual growth rate of 2.5% over the last five years.

What Are the Key Segments of the Travel Agency Industry?

Travel agencies are segmented by their bookings. The main segments of the industry are tour and packaged travel bookings, followed by cruise bookings and International and domestic airline bookings. Accommodation bookings and other bookings account for the remainder of the industry’s revenue.

What External Factors Affect the Travel Agency Industry?

A number of factors affect the performance of the travel agency industry. These drivers include:

• International Trips By US Residents - A lot of international trips by US residents are made through travel agencies. This year, international trips are expected to increase as well as the travel agency industry.
• Consumer Spending - Travel spending is counted as a consumer expense. An increase in the consumer’s tendency to spend money affects the industry positively.
• Domestic Trips By US Residents - Domestic trips are also booked through travel agencies. The travel agency industry is affected by domestic trips in the US in the same way as international trips.
• Percentage of Services Conducted Online - Availability of online travel arrangements reduces the number of consumers booking their travels in actual offices of travel agencies. This year, there’s been an increase in services conducted online.
• Consumer Confidence Index - High consumer confidence index also means that consumers have a higher tendency to spend on travel.

What Are the Key Customer Segments in the Travel Agency Industry?

Leisure travelers are, by far, the top key customer segment for the travel agency industry. Corporate travelers make up the next largest segment of the market and other travelers account for just 4%.

Social Media Tip for Travel Agents

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For additional information on the travel agency market, consider these industry resources:

• US Census Bureau: www.census.gov
• Office of Travel & Tourism Industries: www.tinet.ita.doc.gov
• Travel Pulse: www.travelpulse.com
• American Society of Travel Agents: www.asta.org
• Travel Agency Mavericks

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Is a travel agent worth it the pros and cons.

Travel experts agree there are several advantages to hiring a vacation planner.

The Pros & Cons of Using a Travel Agent

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Need to pivot your trip plans but don't want to deal with the extra time, money and hassle of rebooking flights and accommodations on your own? That's just one area where a knowledgeable travel agent (also commonly known as a travel advisor) can help.

Read on to discover the other benefits – as well as the downsides – of using a travel agent, so you can confidently decide whether or not a travel agent is worth it for your next trip.

The Pros of Using a Travel Agent

Travel agents can save you money – and get you other perks.

"In some cases, you'll actually get a better  deal by working with a travel agent," says Jackie Steele, travel expert at MagicGuides . "This could be in the form of a cruise onboard credit (free spending money to use on the ship), access to special agency/group rates, or even just learning about a discount you qualify for but weren't aware of." The best agents will even keep an eye on new discounts as they're announced and apply them to your trip even after you've booked, he notes.

Travel agents handle all the details

Hotel room? Booked. Dinner reservations? Made. Tour tickets? Ready to go. A travel agent handles every detail of your vacation itinerary. "The traveler still gets to be involved in the fun part of dreaming up ideas and providing their travel wishes, while we take and perfect them," says Jessica Parker, founder of Trip Whisperer .

Molly McShea, owner and travel advisor at McShea Travel , points out that travel agents can also help with timing logistics. "Travel agents know how many days should be spent in each destination, which tours go together, and how many things you should do in a day," she says, adding that crafting an itinerary can be challenging if it's not something you regularly do. Additionally, travel agents can help you choose the best time to visit your preferred destination(s) based on seasonality and your budget, and sift through travel insurance policies to find the best option for your needs.

Travel agents can provide local expertise

"A travel advisor's industry connections and relationships provide added value to their clients," says Valerie Edman, a luxury travel advisor and agency owner at Cultured Travel LLC. She says when working with a travel agent, travelers gain access to a global network of connections including:

• In-destination specialists who work exclusively with travel advisors and can connect travelers with unique, off-the-beaten-path experiences they wouldn't otherwise know about
• Exclusive experiences not available to the general public

You'll avoid surprise fees

When deciding if a travel agent is worth it for you, remember this: A reputable agent can guarantee you won't encounter any surprise fees on accommodations and activities once your trip is booked.

You'll have someone to troubleshoot unexpected travel issues

A travel advisor is essentially your personal vacation concierge. "Because they've been around for so long, agents really know what to look for," says Christopher Elliott , a consumer advocate and journalist. "Travel agents are among the first to know about flight cancellations and delays , making it easy for them to rebook itineraries right away." 

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The Cons of Using a Travel Agent

It might not be your cheapest option.

There are some instances when it makes more sense to plan your own trip. "If you're planning a quick flight from New York City to Los Angeles, it's easy enough to book it yourself online directly or through a third-party booking site," says Elliott. "If you're planning a once-in-a-lifetime trip or bucket list honeymoon , that's when you call the experts."

You'll have less flexibility in your itinerary

The upside of working with a travel agent is having someone plan an epic vacation for you based on industry knowledge and local expertise. But this can also be a downside in the event you discover an activity you'd like to do or a restaurant you'd like to try that isn't on your pre-planned itinerary. If you alter your plans, you risk losing money; plus, the time it takes for you and your travel agent to coordinate your change of plans may not be worth the hassle.

You still have to do some research

It's important to find an agent you can trust, which means you still have to do some of the vacation planning. For this part, Parker recommends picking up the phone. "Lots of people avoid or don't pick up the phone as much anymore," she says. "That's where you get the high-touch service, tone of voice, excitement or concerns to manage." She advises to look for the following red flags:

• No fees: " Travel advisors are charging planning fees more now or increasing them, so the client knows more confidently than ever, we work for them, not the suppliers with the best commissions," Parker explains. "There are a lot of things that are non-commissionable and the advisor's time and expertise shouldn't be given away for free, either. That's the best way to show an advisor takes their business seriously."
• Limited options: If you work with someone who is inexperienced or has an incentive to book you with a certain supplier, they may not be prioritizing your best interests. "It's important to check if they are with a larger consortia, accreditations and network, typically listed on their website and signatures," says Parker. "That level of mindshare doesn't come with a lone advisor unless they have many, many years of experience."
• Slow response times: If communication is delayed, that's a sign they may be too busy to plan your trip – but again, this is something you can avoid by having the right conversations early on.

Edman suggestes starting your search with the American Society of Travel Advisors . "ASTA-verified travel advisors are committed to the highest industry standards and have verifiable industry knowledge so consumers can feel confident in working with them," she says.

You might also be interested in:

• Is Travel Insurance Worth It?
• How to Renew Your Passport Online
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Breaking Down the Pros and Cons of Using a Travel Agent

You're convinced that having a travel expert by your side will be useful. But how do you go about knowing when and how to book with them?

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Confession: I’m a big fan of travel agents (whoops, sorry, travel advisers ), even though I could technically book all my trips through websites and apps. And despite the fact that many of us might consider this industry old-fashioned and out-of-date, research shows that travelers, and millennials in particular, are once again turning to these specialists to help plow through TripAdvisor detritus. If you’re wondering: how much does a travel agent cost, and why would I book with one anyway? Read on.

How to Know If You Need a Travel Agent

Once you’ve come around to the idea of hiring a travel agent, ask these three questions before booking:

• Is this a domestic trip or one that involves traveling to a part of the world you’ve never been? If it’s the former you don’t need a travel agent.
• Can I get a better deal by using a travel agent? (This question requires you pricing out your trip with and without one.)
• Is this a big-budget, special-event kind of trip? If the answer is yes, go with a travel agent.

The Pros of Using a Travel Agent

They can find crazy deals..

This is literally their job. If they have been in the travel business for many years, they likely have supplier relationships in place that can help leverage better deals for you. Many travel agents specialize in locations (i.e., cruise vacations in Europe). Some travel agents offer package deals, with more savings passed on to you then booking the trip on your own—that is good news to your wallet.

They will be your advocate.

One of the best ways to utilize a travel agent is as an advocate should something derail on your trip. They can help you with lost luggage, in the case of natural disasters, if you get stuck in a location before your trip, etc. They are there to help you get your trip back on track.

They’ll take care of the little things.

I love my travel agent, and I love all the extras she provides when we use her services for a trip. For instance, when we traveled to the Bahamas, she made sure there was a nice bottle of champagne and strawberries in our room on our arrival, and she also upgraded our room free of charge. While this certainly is not a guarantee when you use a travel agent, there are a lot of added-value extras you can expect when you use a travel agent. Why? Because travel agents know you don’t have to use them to book your trip, and they want to say thank you.

They’re true experts.

Most travel agents have been working in the industry for years now, and it’s their job to stay on top of travel trends and upcoming hot destinations. When I spoke with my travel agent about a trip to Europe recently, she offered a few alternate destinations. I was not thinking about the destinations she suggested, but the alternatives offered great activities, culture, food, interesting boutique hotels, and more options for less money than my original destination.

They don’t usually cost extra.

It’s a myth that working with a travel agent will automatically cost you more; most get paid via commissions from the hotel or outfitter. Sure, some travel agents do charge a fee for putting together an itinerary, but most will credit you that fee if you end up booking the trip through them. Make sure you know all the potential fees before you use a travel agent, and do not hesitate to negotiate away.

The Cons of Using a Travel Agent

They’re not going to help with cheaper airfare..

Back in the day, you would use a travel agent to book every aspect of your trip. However, with so many options to find low-cost airfare, like Google Flights , Scott’s Cheap Flights , and  Skyscanner , booking your own flights is easy and cost-effective. Most travel agents cannot score discounted flights, and many travel agents will not even bother. Follow these tips on how to find the cheapest flights possible , instead.

They’re not you.

This may seem obvious, although it’s still important to consider. A travel agent not only finds you the best deals, but they also offer suggestions for activities, restaurants, and more. This is great if you’re someone who doesn’t like to research these things, but you run the risk of working with someone who doesn’t get your personal preferences (maybe they lean toward road tours rather than technical singletrack). Do your own research first, and come up with a list of activities that you want to do. Once you have that list, pass it along to your travel agent to see if they can rustle up any deals as they book.

How to Find a Great One

One of the best ways to find a reputable travel agent is to get referrals from your friends and family. Anyone that has used that travel agent for a previous trip and enjoyed their service is someone worth checking out. As with anything, I always suggest talking to at least two different travel agents to see who you feel most comfortable with. Remember, they are there to work for you.

Know your travel budget before you reach out to a travel agent. Likely, this will be the first question they ask you and will help steer them toward the best destinations for that budget. If you are traveling somewhere that’s specialized, like going on that once-in-a-lifetime African safari , find a specialist that knows that region inside and out. They will usually have the best deals and relationships with hotels and activity companies in that area.

How Much Does a Travel Agent Cost?

Usually, the cost of hiring a travel agent to organize a trip for you is fairly minimal. Many agencies charge a flat fee of around $100, and others may charge a certain small percentage of your trip. Most of their take-home profits come from the hotels, wholesalers, resorts, and businesses they work with, but be sure to as your travel agent about fees upfront and before you start working with them to plan your next dream vacation. (No one likes hidden fees and surprises.)

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What is a Travel Agency? Types, Purpose, Function, Services

Home » Blog » What is a Travel Agency? Types, Purpose, Function, Services

The travel agency business is now something that most people want to do.

The main purpose of a travel agency is to make planning a trip easier and more useful for their customers by giving them information and making reservations .

Flights, hotels, transportation, trips, and other events can all be booked through the travel company.

If you learn about tour-related ideas and get knowledge from these articles, you’ll be able to start your travel agency in the travel industry. 

Table of Contents

What is a travel agency, 1. traditional travel agencies, 2. online travel agencies, 3. corporate travel operators, 4. consolidators, 5. franchise travel services, 1. convenience, 2. expertise and advice, 3. access to deals and discounts, 4. risk management, 5. customer services, 1. travel planning, 2. booking services, 3. customized itineraries, 4. travel documentation, 5. emergency support, 6. customer services, services offered by travel agency, 1. booking services, 2. information and advice, 3. customer services, 4. negotiation and coordination, differences between travel agencies and travel agents.

A travel agency is a business that helps people and groups choose, plan, and book travel-related services . Flights, hotels, rides, trips, sports, and other things can be a part of these services.

Most travel companies know about a lot of different trips that their clients can take that fit their wants and budgets.

A lot of travel and tour operators also hire people called tour agents who know a lot about important things like visa rules, places to visit, and travel trends. 

They plan and organize everything so that their clients’ trips are as easy, fun, and stress-free as possible.

Explore the beginner’s guide to launch your travel agency

Types of Travel Agency

Several types of travel agencies meet the wants and tastes of different travelers.

These are the most common types related to the travel industry:

These agencies are physical office companies where customers can go and talk to the tour planners. They give specialized services and often a wide range of trip needs.

Online Travel Agencies (OTAs) run the online trip business, where their websites or mobile apps provide tourists with book flights, rooms, rental cars, and other trip services. Expedia and Booking.com are some examples.

The corporate travel service makes trip plans for companies and groups. They take care of bookings for businesses, make deals, and offer services like keeping track of costs.

Consolidators buy a large number of plane tickets at a discount, they sell them at a lower price to travel companies or directly to customers.

Franchise companies work under a bigger brand name and use marketing, technology, and support systems in the travel industry that have already been set up. 

Within the franchise network, owners of travel companies get the training and tools they need to run their businesses.

Purposes of Travel Agency

The main purpose of travel agencies is to facilitate and enhance the tour experiences for individuals and groups. 

Travel companies try to make planning a trip easier by letting people book flights, hotels, transportation, events, and other services related to travel all in one place. 

Trip planners hire knowledgeable agents who can offer expert advice and recommendations based on their suggestions of different places or destinations.

Similarly, travel agents shared their experiences of various destinations, travel trends, visa requirements, and more.

Explore this article “How To Start A Travel Agency In Australia? (8 Steps)”

Airlines, hotels, ship lines, tour operators, and other travel companies often offer deals, discounts, and packages that only travel agencies can get.

They can help customers get the most for their money and save money on their trip costs by taking advantage of deals.

Travel agencies help mitigate risks associated with travel by giving travelers information or knowledge on safety, health issues, and security in different places.

Travel agencies or companies make sure their clients are happy by giving each one of them high-quality service and individual care.

Overall, the travel company’s main goal is to make planning a trip easier, more fun, and less stressful for their costumes by giving them advice, making things easier.

What does Travel Agency do?

Many services travel agencies offer to make it easier and better for people and groups to trip.

One of the things that a travel agency does is the following:

Travel agencies support the client in planning their trips by talking about their tastes, hobbies, income, and any special requirements they may have.  

These companies are called travel agents that help people book flights, hotels, rental cars, airport transfers, trips, events, and other services related to travel. 

They can use online tools and scheduling systems to get reservations for their clients.

Most tour operators make personalized trip plans based on what their clients want and what they’re interested in. 

It supports you on trip documents like passports, visas, travel insurance, and any other paperwork that is needed is available from travel companies. 

Before a client leaves on a trip, they make sure that all of their paperwork is in order.

Travel companies are there to help their customers in case of accidents or other problems that come up during their trip. 

In this case, they might rebook flights, arrange alternative accommodations, or give advice on medical help or legal issues.

Tour Operators prioritize customer happiness first by giving each client great services and individual care.

There are a lot of services travel agencies provide to meet the news and preferences of travelers. 

Trip planner aims to ease the trip planning process, provide expert advice and support, and ensure a smooth and enjoyable travel experience for their clients.

These are some common services provided by travel agencies.

• Flight Booking
• Accommodation Booking
• Transportation Services
• Tour Packages
• Cruise Booking 
• Travel Insurance
• Visa Assistance
• Destination Recommendations
• Emergency Assistance

Overall, the travel agency’s purpose is to ease the trip schedule process, deliver expert advice and support, and provide smooth and enjoyable trip experiences for their customers.

Let’s launch your travel booking website today

Functions of the Travel Agency

Their main function revolves around assisting and arranging various parts of travel and people and groups. 

The purpose of a travel agency is to ease the trip planning process, provide expert advice and support, and improve the entire trip experience for their customers.

Here’s an overview of the key tasks of a travel agency:

Travel agencies handle the planning process for flights, lodgings, transportation, trips, events, and other travel-related services.

Most travel agency provides guidance and formation on different parts of the travel, visa requirements, and health and safety measures. 

Travel companies put customer happiness first by giving each client great service and individual care.

The travel agencies deal with tour operator suppliers, including airlines, trip suppliers, and hotel and tour operators to secure good terms and rates for their clients.

A trip agency is a business company that offers other-related services, while a trip agent is a person hired by or connected with a tour operator who helps clients with their trip planning and bookings. 

These are some key differences between a travel agency and a travel agent.

Explore our article “Tour Operator vs Travel Agent- What are the Differences?”

In summary, travel agencies may have multiple trip agents working under their umbrella to help the clients, while a tour agent may work separately as a part of a bigger company.

Travel companies are essential businesses in the travel industry, acting as intermediaries between tourists and travel providers. They offer a range of services to ease trip planning and booking.

These companies can take the form of standard brick-and-mortar businesses, or online-based platforms. Each type of service responds to different tastes and wants, providing accessibility to a wide range of travel-related customers. 

Regardless of their form, the primary goal of travel companies stays consistent: to provide ease, knowledge, and support throughout the trip process. They give personalized systems to help, access to exclusive deals, and 24/7 assistance before, during, and after the trip.

By offering personalized solutions and reducing travel risks, travel companies play a crucial role in allowing enjoyable and stress-free travel experiences for individuals and groups.

There are two types of agencies, retail tour operators and wholesale travel agencies.  These travel companies, as well as tour providers, operate as intermediaries. The main goal is the buying and selling process in the travel business.

The global market size of the travel agency industry is estimated at nearly 296 billion U.S. dollars as of January 2024. ( Source )

Overall, roughly 589 thousand travel companies operated in the tourism industry, with employment reaching approximately three million.

Yam Bahadur Chhetri is a content writer and vivid contributor to the WordPress community and a WordPress enthusiast with an experience of 7+ years in the relative field. He also loves to develop WordPress Themes, Plugins, and custom WordPress development for clients.

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Best Online Travel Agencies

Booking.com is our top choice for making your trip arrangements

Ligaya Malones is an editor, blogger, and freelance writer specializing in food and travel. Ligaya's work has appeared in publications including Lonely Planet and BRIDES.

Planning a trip can be easier through an online travel agency than if you handle each aspect of the planning separately. You can book hotels, air travel, rental cars, and more through a single site, and booking everything together sometimes results in discounts. By inputting a destination, a range of dates, and other preferences, you will see a list of options for each aspect of travel.

The best online travel agencies offer options from the largest number of airlines, hotels, car rental agencies, and more. Look for sites that offer discounts for combining reservations for different aspects of your trip. For example, the best sites will have lower rates if you book both plane tickets and a hotel through their services. The best sites also provide reviews from customers who actually have booked through the service. These are our top picks.

• Best Overall: Booking.com
• Best Budget: Skyscanner
• Best Price Predictor: Hopper
• Most Innovative: Kiwi.com
• Best for Eco-Conscious: Kind Traveler
• Best for Social Impact: I Like Local
• Best for Design-Forward Homestays: Plum Guide
• Our Top Picks
• Booking.com

Kind Traveler

I Like Local

• See More (4)

Final Verdict

Frequently asked questions, methodology, best overall : booking.com.

 Booking.com

This industry leader offers one of the most comprehensive trip planning platforms on the Internet.

Lots of options to choose from

Interface is easy to use

Numerous filters to customize your search

Tricky to tell whether changes/cancellations can be made with Booking.com or the vendor directly

Booking.com was founded in 1996 and has grown into an industry leader that stands out for being one of the most comprehensive trip planning platforms out there. From one website, you can compare and book accommodations, flights (including one-way and multi-city flights), sightseeing activities, and even airport taxis. The website lists more than 28 million accommodation options, from hotels, hostels, and B&Bs to vacation homes and luxury resorts—you can browse more choices per destination on Booking.com than other online travel agencies. The website also performs well on cost and typically returns lower-than-average prices for flights and hotels. 

Booking.com's interface is also easy to use. On the home page, search for a hotel by entering your chosen destination and dates. Then, use the extensive list of filters—such as price range and distance from the city center—to narrow the results down and find the best fit. You can also search for a specific hotel, or seek inspiration by clicking through options grouped by destination or property type or by topic such as the country’s best Michelin-starred hotel restaurants or the top cities for vegan travelers. The flights, car rental, and other tabs are just as intuitive. 

Best Budget : Skyscanner

 Skyscanner

You can compare prices across airlines, hotels, and car rentals.

Simple interface

Option to toggle searches between specific dates or by monthly calendars

Search Everywhere button is great for spontaneous planners

Extra clicks are required to make a final purchase

Must read fine print for changes/cancellations—may need to deal directly with the vendor

Ads on the sidebar can be distracting

Find deals on airfare, hotels, and car rentals with an aggregator site like Skyscanner , which uses a metasearch engine to compare prices from all online travel agencies and the airline, hotel, or car rental company in question. Run searches with fixed dates, opt to compare airfare prices month to month, or click “Cheapest Month.” Searches also include options for nearby airports or non-stop flights only. With hotel searches, you can choose to select only from properties with free cancellation, a cleanliness rating of 4.5/5 or higher, or 3- or 4-starred hotels only. Car rental searches include an option to select “return car to different location.”

Once you’ve found the best rate, click on the link to be redirected to the third-party site to make your booking. Feeling spontaneous? The Search Everywhere button on the homepage offers a list of the cheapest flight deals for destinations both locally and across the world—just plug in your departure airport first.

Best Price Predictor : Hopper

The company claims a 95 percent accuracy rate at predicting when flights and hotel rates will be cheapest.

Color-coded system makes it easy to determine cheapest days to buy

App is easy to use

Option to track flights and receive alerts when the best time to buy arises

Some have mentioned the app functions better as a research tool than a booking tool

Unclear whether Hopper will price match if you find a cheaper flight elsewhere

Hopper is a travel app available on iOS and Android that aims to help travelers save on airfare by usng historical data and their own algorithm to predict when flights will be cheapest. Just type in where and when you’d like to fly and Hopper will present you with a color-coded pricing calendar indicating how much tickets are likely to cost. (Green is the least expensive, then yellow, orange, and red for most expensive.) Hopper will also recommend you either buy now or wait, or you can choose to watch a trip and receive notifications on the best time to buy. In addition, the app has expanded to offer hotel and car rental price predictions, too.

Some newer features since the app’s inception in 2009 include an option to freeze a price for a limited time—for an extra fee—as well as exclusive app-only discounts. Hopper is free to download, and you can choose to book directly through the app, though some users mentioned they use Hopper as more of a research tool before booking directly with the airline or hotel. The company claims a 95 percent accuracy rate at predicting flight rates up to a year ahead.

Most Innovative : Kiwi.com

This metasearch engine scours the web to piece together the ideal itinerary using planes, trains, buses, and more.

Creative itineraries get you where you need to go, especially if you’ve got a multi-stop trip

Kiwi Guarantee offers rebooking or cancellation protections

Nomad option appeals to travelers with a lot of flexibility

Creative itineraries mean you may not fly out of the same airport you flew into

Kiwi Guarantee has an additional fee

Charges all-in-one fee for booking flights, trains, buses (though you can always purchase a la carte)

Travelers planning multi-city destinations and seeking a bargain, as well as those looking to take planes, trains, and automobiles to get there, might consider Kiwi . Kiwi is a metasearch engine that scours and pieces together itineraries from various airlines (even if they don’t have a codeshare agreement), considers multiple airports (even if your arrival airport is different from departure), and offers booking options, whether you’re looking at very specific dates or more general ones (up to 60 nights).

Some will find the ability to make multiple bookings for a particular trip more convenient than going at it manually several different times, though note that you must opt into the Kiwi Guarantee program to access rebooking and refund protections should your reservation change or be canceled. Kiwi’s Nomad option allows you to plug in a bunch of destinations you’d like to visit and the length of your intended stay, and the website will churn out the most affordable itineraries for review.

Best for Eco-Conscious : Kind Traveler

A give-and-get business model means booking accommodations with exclusive perks, a donation to environmental organizations, and more.

All participating hotels include a local give-back component

Exclusive savings and perks

Participating hotels are located in some of the most beautiful places in the world

Inventory is much smaller compared to other booking platforms

Some of the amenities mentioned are based on availability only

In 2022, Kind Traveler (an online trave agency focused on hotel bookings) announced an increase in environmentally and socially conscious hotels, charity donations, voluntourism opportunities, and additional perks like waived resort fees or a welcome amenity.

Unlock exclusive hotel rates and perks from participating Kind Traveler hotels with a minimum $10/night minimum donation to a local charity. For example, stay at the Six Senses Laamu in the Maldives and receive up to $33 off the nightly rate and perks such as a food and beverage credit and an Earth Lab or Alchemy Bar workshop when you make a donation to Manta Trust. The organization funds coastal research to protect the island nation’s large yet fragile population of reef mantas.

Select from more than 140 participating hotels from the Hawaiian Islands to Bozeman, Montana, and the Maldives. Charities include wildlife, human rights, arts, education, and environmental preservation organizations.

Best for Social Impact : I Like Local

Choose from a host of travel experiences with the peace of mind that 100 percent of the cost goes directly to local partners.

Social impact mission woven into organization’s business model

Immersive experiences led by local guides

Range of experiences offered

May not be best fit for those seeking upscale, luxury experiences and stays

Can’t sort experiences by a list of countries (though an interactive map is available)

No experiences outside of Africa and Asia

For an online travel agency with a booking platform designed to route dollars spent directly to the communities travelers intend to visit, consider I Like Local . Visit the website to browse a host of travel experiences in countries including Indonesia, Kenya, and Cambodia. Experiences include homestays and farmstays as well as wellness and culturally oriented experiences—from cooking and cycling tours to weaving classes.

To search for an experience, select from drop-down items like travel dates and experience categories, or view a global map and click on a country to view experiences that way.

The platform got its start in 2014 and has grown to 4,000 local hosts across nearly 20 countries. As a social impact organization, 100 percent of each booking fee goes to local hosts. To date, 16,000 travelers have booked with I Like Local.

Best for Design-Forward Homestays : Plum Guide

Browse and book seriously vetted, design-forward vacation homes.

Highly curated inventory of vacation rentals across the world

Design-forward

Thorough vetting process

Does not publish guest reviews

Other platforms have homes available across more destinations

When it comes to booking a vacation home, serviced apartment, or condo, travelers are spoiled for choice. Plum Guide is an online travel agency that specializes in accommodations—though not just any home makes its directory. The company claims that each potential home listed on its site must jump through 150 hoops to be included, from internet speed and mattress and pillow quality to the showers’ water pressure and the home’s proximity to dining, shopping, and attractions.

Search by a featured collection on the website such as “ pet-friendly homes ” or “one-of-a-kind homes in Palm Springs.” Scroll to the bottom of its homepage to view its top destinations, as well as a list of all destinations where Plum Guide homes are available, including Barbados, Mexico, Portugal, Switzerland, the U.S., and Turkey. Note: From the top right-hand corner of the site, use the dropdown menu to select currency of choice.

As long as you know what you value most out of your travel experience—such as affordability, social impact, or luxe accommodations—there’s an online travel agency to help plan your next trip. Be sure to read the fine print, as some agencies are third-party websites and not direct vendors. If you're not sure where to start, Booking.com is your best bet for a smooth user experience and hard-to-beat offers on flights, hotels, and other travel arrangements.

What Is the Biggest Travel Agency?

Our choice for best overall, Booking.com, is known as an industry leader with listings for all major hotels, airlines, car rental companies, and more. It boasts more choices for accommodations per destination than any other site, and we found its interface to be user-friendly.

Are Online Travel Agencies Worth It?

This depends on your needs and priorities. The best online travel agencies certainly can save time by booking everything all at once. However, if you're someone who is good at haggling and enjoys the details of planning a trip, you might be able to find better deals by reaching out to hotels or other destinations and speaking to someone personally.

Is It Cheaper to Book Online Than With a Travel Agent?

Not always. A travel agent you know and trust should have the experience and connections to find deals that can match or surpass what you'll find online. Additionally, if something goes wrong, travel agents provide you with an actual person you can use as an advocate to correct the problem . But if you don't have access to a good travel agent, online sites still provide plenty of ways to streamline planning and save money .

We considered dozens of online travel agencies and narrowed down the options based on user experience, volume and quality of inventory, unique offerings and specials, and customer reviews. We also assessed travel companies’ environmentally and socially conscious policies.

Catherine Falls Commercial / Getty Images

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Destination management in Russia is one of the main focus areas of our agency.

For the years we are successfully carrying of corporate groups in Russia as professional incoming agency in Moscow. The Proekta’s staff is experienced specialists with excellent knowledge of all local features of Russia. The most popular destinations that corporate groups visit are Moscow, St. Petersburg, Kamchatka, and Sochi. We develop unique programs and concepts for each corporate tour to create a memorable experience.

Destination management company in Moscow is needed to ensure running event and logistics at the highest professional level. The knowledge of city’s dynamics, original places and non-tourist sights is the main difference of a professional incoming agency from a mass tour operator.

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Direct and long-term contracts with hotels, transport companies and many other service providers allow us to follow flexible pricing policy. For dmc Moscow is city with endless cultural and historical potential, you can discover it hundred times and find every time something new.

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